https://www.kayauster.com/SERVICES:* Content Strategy* Content Marketing* Digital Marketing* eCommerce Marketing* Content Lead* Content Audit* Content Strategy Workshop* Corporate Publishing* Corporate Communications* Professional Agency SupportSince 2015 I work remote for:companies of all sizes | agencies | corporations | startups | online shops | individual entrepreneurs | freelancers | coaches | artists | cultural institutions | associations.

https://dekohero.com/dekohero | DeKoration & Interior.Besides my work as a Content Strategist, end of 2021 I started to build my e-commerce business dekohero.com on the side and built it myself from scratch. Round 1.500 products are implemented and after a couple of hundred sales, it is time to slowly scale dekohero further to another level.DETAILS:Platform: Shopify, 2.0 template "Warehouse". Ads: Facebook/Instagram, Pinterest, Google Shopping. Installments: Google Analytics, Google Search Console, Google Merchant Center, Klaviyo Email Marketing Setup. Apps: Lucky Orange Heatmap, Rewind Backups, Simprosys Google Shopping Feed, Return Prime, Assortion Upsell, Wishlist Hero, Rapid Search, Shopvote, EasyBy product editor, Power Tool Bulk Tag editor. Marketplace integrations: kaufland, ebay. Supplier Integration: via API fully automized fulfillment. Payment Provider integration: PayPal, Apple Pay, stripe​.

CONTENT LOCALIZATION (Freelancer)2020 - 2021 PlayAttack, Regula Ltd., Affiliate Marketing, MaltaLocalizing the whole Affiliate Marketing website project of Playattack Ltd. to German incl. Brand webpage (http://playattack.com/), Frank Casino & Mr. Bit Casino. Reference: Pierre Portelli, Head of MarketingHEAD OF CONTENT/PROJECT2018 - 2020 Highlightmedia Ltd/Acroud, Affiliate Marketing, MaltaGerman affiliate marketing project created from scratch (www.wettfieber.de). Content planning & Content production coordination, full keyword analysis, implementation and website management. Sports news creation, betting tips, betting strategies, bookmaker & bonus reviews, full Stakeholder Management, close cooperation with SEO, dev/tech, design & CEO. *I gave my notice in April 2020 (further details upon request)* References: Eric Gjerde, CEO Highlightmedia Ltd., Alexandre Grella, Senior SEOHEAD OF CONTENT2017-2018 GoWild Ltd., iGaming Operator, Malta Lead of international content team. Languages: English, German, Swedish, Norwegian, Finnish, French. Launched new market entrance in UK. Relaunch of 3 brand websites. Full content production in 6 languages. Editorial project management. Close cooperation with Development, Creative, Marketing & CRM-Team. KPI analysis. *The Company closed it’s office in Malta in April 2018 (further details upon request)* References: Gonen Solomon, COO, GoWild Ltd., Daniel Hulbert, Content Team Member, EnglishHEAD OF CONTENT2015-2016 WIS Ltd, Affiliate Marketing, MaltaEditorial Lead of 12 Freelancers plus 2 permanent copywriters, Content Management, Content Planning, Content Organization, Content Strategy Development. Full Content hygiene process for over 1.200 Content pages. Full Content-HR including hiring and management. Betting tips, betting strategies, bookmaker reviews, Bonus reviews. Close cooperation with SEO and development/tech department. Reported to CEO.

Marketing, Content & Corporate PublishingEmployees/Freelancers: 12Customer, Project & Stakeholder Examples:Foot Locker/RunnersPoint | Lacoste Footwear | adidas | Nike | Fred Perry | FIAT | New Balance | Converse | Canon | Asics | Ralph Lauren | Puma | Timberland | and more.In May 2015 I closed the agency and moved from Cologne, Germany to Sliema, Malta (EU)..

SAMPLE PROJECT austermedia®HEAD OF PROJECT Corporate PublishingProject duration: 2009-2014 Client: FOOT LOCKER / RUNNERS POINT, Germanyaustermedia® realized the full production customer magazine „SIDESTEP“•80 pages, 200,000 copies per issue, quarterly•Full project management Print & Digital Signage•Full content planning & production Print & Digital Signage•Layout coordination incl. redesign by project takeover•Improved sub-brand awareness from 8% to 20%•Contract extended 4 times•Coordinated approx. 40 international big-brand stakeholders.Reference: Thomas Marotzke, CEO SIDESTEP/RUNNERS POINT.

Corporate Communications, Corporate Publishing, Content Management, Content Production for Company publications, Company websites & agencies. I worked for startups, corporations and numerous marketing agencies as a contractor.Customer, Project & Stakeholder Examples:Deutsche Telekom | Lufthansa | Allianz | WEKA Publishing |Osram | Siegwerk | McFit | T-Mobile | hombrero.de | DFB | UEFA | FIFA | FC Bayern München and more

SAMPLE PROJECT Corporate Communications, PR-/Marketing Freelancer:CORPORATE COMMUNICATIONSProject duration: 2004-2009 Client: DEUTSCHE TELEKOM AG/T-MOBILE, Germany* Head of Intranet* Senior Editor, multi award winning magazine "you & me"* Content Management System Training (CMS CoreMedia)* Head of Content project "FIFA WORLD CUP 2006"Reference: Hiro Kishi, Vice President

+300 publications print/online in +100 newspapers, magazines and online portals. Specialized in international football & NBA Basketball. Publication List (Extract): spiegel.de, zdf.de, 11FREUNDE, stern.de, TAZ - Die Tageszeitung, Der Tagesspiegel, sport1.de, FAZ - Frankfurter Allgemeine Zeitung, Passauer Neue Presse, Kölnische Rundschau, Augsburger Allgemeine, NRZ - Neue Ruhr Zeitung, Hannoversche Allgemeine etcProject sample:- Webmaster NBA Basketball for rivals.com (German market)