Lead comprehensive marketing campaigns, crafting compelling copy for social media posts and a weekly Mailchimp email distributed to a substantial audience of 56K subscribers. Strategically engaged local musical talent by pulling in bands to support headlining acts, contributing to the venue's vibrant and diverse entertainment offerings. Initiated and executed branded activations within the community, effectively promoting the venue and enhancing its visibility. Established and managed a dynamic street team, coordinating efforts to amplify promotional activities and engage with the local audience. Leveraged extensive personal and business contacts to generate heightened interest within the local community, fostering a robust network of support. Collaborated in the sourcing of promoters, bands, and other talent, contributing to the venue's reputation for hosting top-tier events and performances.

Orchestrated the seamless organization, planning, production, and management of on-site events hosted at diverse collaborative art spaces. Developed event budgets, ensuring effective resource allocation for successful event execution. Led the formulation and execution of strategic marketing plans, contributing to heightened event visibility and audience engagement.Coordinated a diverse array of artists, vendors, musicians, and volunteers throughout the planning and execution phases, fostering collaborative and creative environments.Conducted thorough evaluations of event performance, providing insightful recaps to the team for continuous improvement and future planning.

Cultivated existing and established new community partnerships aligning with Highway Cannabis vision and initiatives. Successfully set up, managed, and broke down a diverse range of community events and activations at the flagship store and off-site locations, ensuring alignment with the brand identity and strict adherence to budget constraints.

Formulated and implemented a creative strategy and initiatives, driving the success of thriving pop-up events and live music at an alternative art space in Pico-Union. Managed production staff and talent, coordination and execution of events. Oversaw the development and adherence to schedules and budgets for live events, optimizing resource utilization and financial efficiency. Served as a key liaison between event talent, event staff, and venue owners, facilitating effective communication and collaboration.

Maintain a website calendar with all upcoming events and public relations. Responsible for posting on multiple social media platforms, effectively communicating to followers, and growing that following. Assist with on-the-ground operations at events and private parties. Provide customer service for events.

Managed all merchandise procurement, inventory, and sales. Worked closely with management to coordinate drop ships and maintained accurate daily merch numbers. More than doubled the band’s merchandise sales. Assisted tour manager in day to day duties while traveling with the band. Promoted upcoming tours, and maintained photo/video blog of tours for social media and creative content. Engaged with current fans and street team members, while building a bigger fan base.

Merchandise sales, design display, responsible for inventory, as well as sales of extensive product line to crowds of 6K per night. Bands included No Doubt, Rush, QOTSA, Bush, Rise Against, Slightly Stoopid, AWOLNation, and more.

Organized and promoted events, supervised set up/break down at local west side venues such as: Good Hurt, Venice Art Crawl, Waterfront Restaurant, The Air Conditioned Supper Club, Venice Beach Music Festival, and Senior Fish

Booked, managed, and promoted engaging bi-monthly events, ensuring a an entertaining lineup for club attendees. Played a pivotal role in sourcing and assisting promoters/bands, contributing to the dynamic atmosphere of the club. Spearheaded marketing campaigns, developing a creative content strategy for social network sites to enhance the club's online presence. Conceptualized and executed event plans, including budgeting, promotional material creation, and coordination of production/project logistics. Efficiently managed club inventory needs, overseeing purchasing and receiving processes in collaboration with vendors.

Buyer for all shop products (created and maintained relationships with merchandisers, maintained positive flow of goods and income), hired and managed all employees. Managed website, online sales, maintained financial records (created accounts payable and receivable files, maintained employee and financial records).

Coordinated production, sourcing, negotiation, and purchasing of all parts and products. Managed shipping and receiving department. Hired and managed an assistant for office duties. Wholesale sales manager.