Kaycee Sely Email & Phone Number

Valbonne, Provence-Alpes-Côte D'Azur, France

Guided over 40 startups and SMEs in scaling their digital strategies by implementing marketing automation solutions, CRM systems, and crafting impactful brand platforms to boost market positioning and customer loyalty.- Led website redesign projects from strategy to execution, improving user experience and reducing bounce rates by 40%. - Designed customer experience strategies for 30+ clients, achieving high satisfaction levels with an 86% NPS score.- Implemented CRM systems (HubSpot, Salesforce) for 10+ startups, optimizing data flow and reducing manual workflows by 40%.- Developed comprehensive brand platforms, including positioning, storytelling, and tone of voice, to establish strong and differentiated market identities.- Created brand assets (logos, visual guidelines, and marketing collateral) that reflected company DNA and core values.- Developed and executed branding strategies aligned with business goals, enhancing brand recognition and perception.- Secured 20+ partnership perks to enhance client service offerings and boost customer satisfaction.- Built and managed content strategies and social media accounts, driving engagement and audience growth.- Delivered hands-on training to client teams (sales, marketing, customer success, customer service) to ensure smooth adoption of tools and strategies.- Led cross-functional teams in agile environments, leveraging tools like Miro, Notion, and Figma for seamless project delivery.Tools: HubSpot, Adobe Campaign, Salesforce, Notion, Miro, Figma, Canva, Illustrator, InDesign, After Effects, Wordpress

Valbonne, Provence-Alpes-Côte D'Azur, France

Helped a startup build their CRM strategy: analyzed current model and improved/built a customer journey and strategy plan, conceived their CRM campaigns.

Montreuil, Ile-De-France, France

- Managed and deployed over 300 email campaigns across the EMEA region, including pre-launch, launch, and post-launch campaigns for major IPs such as Watch Dogs: Legion, Assassin's Creed: Valhalla, Just Dance 2021, and Immortals Fenyx Rising.- Defined and executed segmentation strategies, building and optimizing targeting workflows on Adobe Campaign and Salesforce Marketing Cloud, improving customer retention efforts.- Monitored KPIs and delivered detailed performance reports, including actionable recommendations to enhance campaign effectiveness and engagement.- Coordinated campaign setups for digital events like Ubisoft Forward 2, ensuring smooth execution and communication between stakeholders.- Contributed to building the 2020 performance benchmark, providing valuable insights for future campaign planning.- Successfully managed commercial pressure aligned with business objectives while ensuring optimized audience targeting.- Developed proficiency in AMPscript to personalize and automate email campaigns, improving efficiency and impact.Key tools & skills: Salesforce Marketing Cloud, AMPscript, KPI Analysis, Segmentation Strategies, EMEA Market Campaigns

Paris, France

- Implemented CRM email strategies across five EMEA markets (France, UK, Spain, Italy, Russia) for a global pharmaceutical leader, targeting healthcare professionals through impactful B2B campaigns.- Built and optimized targeting workflows, integrated HTML content, and coordinated the deployment of newsletters and automated trigger campaigns on Adobe Campaign.- Delivered hands-on training to client teams, including the Sanofi Russia team, enabling advanced use of marketing automation tools and fostering strategic alignment.- Conducted KPI analysis, segmentation, and reporting, delivering actionable insights to optimize campaign performance and improve ROI.- Monitored competitive and market trends, providing strategic recommendations to enhance campaign relevance and audience engagement.- Maintained strong client relationships, offering tailored advice to align CRM strategies with business objectives.Key tools & skills: Adobe Campaign, Multichannel Campaign Management, KPI Analysis, HTML Integration, Segmentation, B2B Healthcare Marketing

Cagnes-Sur-Mer, Provence-Alpes-Côte D’Azur, France

Nice Area, France

-Created communication supports-Participated in direct marketing campaigns-Contributed to planning & promoting events-Monitored trends & daily news-Made a daily press review-Updated & maintained content for daily posts on Twitter & LinkedIn accounts-Monitored communication & marketing KPIs

Sophia Antipolis

Currently responsible for managing a team of 5 persons with whom I'm planning a cultural trip to Venice for a group of 60 students from all over the world.Tasks & Missions : - Created a budget and evaluate costs - Booked transport and accomodation- Elaborated a precise program of activities- Promoted the event throughout the school with a pre-established communication plan - Made welcome packs for participantsSkills developped through this experience:- Team work- Leadership- Event planning- Interpersonal skills- Microsoft Excel

Cagnes-Sur-Mer, France

- Provided customer service : welcomed and gave advice to customers- Maintained the store's visual merchandising- Staffed the registers- Stocked merchandise - Ensured items were priced correctly

Master In Management, International Marketing & Business Development, 3.5

Graduate (Master 1), Global Business Environment - Entrepreneurship Track, 3.9

Licence, Business/Managerial Economics