Kayde Anderson Email & Phone Number

Denver, CO, US

New York, NY, US

Chanhassen, MN, US

• Run Lead for Life Time Fitness Westminster, ColoradoThe Life Time Fitness Run Lead is a leader who connects with, inspires and motivates participants at every stage in their running journey.Core responsibilities include:
• Host weekly group social runs
• Design run routes to match the appropriate social run format, and create an exciting run experience for participants of all levels
• Lead members at a set pace of the group, and be able to run at the front and back pace of the group comfortably
• Encourage and motivate group members in their fitness journey to continue to grow and excel
• Promote fun runs and share social run photos on social pages to promote the run community

Race Highlights:2023:1st Female & Course Record - Badlands Gravel 1201st Female - Garmin Gravel Worlds Double (50K Run + 150M Gravel Bike)2nd Female - Arches Ultra 50 Mile2rd Female - Old Man Winter 50K Gravel Bike + 10K Trail Run2nd Female - Ft. Worth Lucky 13.12nd Masters - Never Summer 100K3rd Team - RAGNAR Colorado4th AG - UNBOUND Gravel 20014th Female.

Purchase, NY, US

• Marketing, Digital & Communications (MD&C) leader responsible for strategy, digital, corporate communications, demand generation, brand strategy, operations, experiential/events, advertising, creative and content to.
• Marketing Strategy & Plan
• Annual and Long-Range Planning Budgets
• Target Market Strategy
• Target Market Segmentation
• Target Audience Segmentation

Ridgefield Park, NJ, US

• Marketing Director - B2B Enterprise Display, Demand-Gen MarketingVertical focuses: - Live Events & Entertainment (Sports) - Spectaculars & Digital Signage (DOOH / Advertising Displays) - Federal Government.
• Integrated Marketing Plans for product launches and vertical market campaigns,
• Demand Gen Programs (brand awareness + lead generation)
• Content Marketing Brand Launch (product + services)
• Direct Sales Business Development Support
• Sales & Marketing Support for Channel Opportunities

Ridgefield Park, NJ, US

Responsible for building a marketing organization to lead both strategic marketing initiatives, incorporating brand development and product roadmap planning; as well as tactical marketing, including lead-gen programs, content creation, paid media, PR, social engagement, events, CRM, marketing automation, marketing operations and analytics, sales enablement.

Philadelphia, Pennsylvania, US

Associates Board - Back on My Feet Denver

Newark, NJ, US

• Strategic Marketing Director, Panasonic Media Entertainment Company
• Created and implemented strategic and tactical marketing plan, including full ownership of multi-million-dollar marketing budget, including ABM lead-generation activities, sales enablement tools, marketing asset.
• Designed and setup marketing automation platform (Marketo) with CRM system (Salesforce), including the technical integration, as well as lead-scoring models and content marketing plan
• Produced multiple educational eBooks with the goal to acquire new contacts in targeted industries, and convert to sales-qualified leads; one eBook resulted in a 400% increase in leads over a six-week period, and an 83%.
• Developed all marketing communications materials, including customer-engaging content for lead-generation, sales enablement tools (brochures, project highlights/features, presentations, bid proposals), photos, videos.
• Ownership of strategic accounts to manage activations and assets for sponsorships and strategic partnerships with large entertainment companies, including professional sports teams, Disney, MGM, SeaWorld, Topgolf and.

Westminster, CO, US

• Directed all aspects of marketing design and execution – focusing on expanding Trimble’s marketing cadence and visibility within the farm, producer, agronomist and equipment markets –in the U.S. and.
• Develop the global and regional marketing communications strategy and execution plans
• Lead and manage the marketing communications team in core marketing communications activities surrounding: product launches, promotional campaigns, tradeshows and events, and marketing collateral
• Build brand awareness in defined target markets and evolve the division brand guidelines
• Design, develop and evolve an online presence (website, marketing automation, webinars, social media, etc.)
• Accountable for overall relationship, including performance, ROI and contracts with 3rd party PR firms, ad agencies, marketing automation, website development companies and other contractors

Duluth, Georgia, US

• Marketing Manger - Hay and Harvest Products
• Responsible for managing the P&L of a portfolio of OE and ship-direct product lines comprising $70+ million in annual sales.
• Control and direct the sales efforts through marketing campaigns and promos, as well as project manage strategic initiatives to drive product line and dealer network team sales goals.
• Establish financial targets, product line objectives and strategic supplier targets and devise strategies to achieve set objectives and align with supplier and internal P&L expectations.

Duluth, Georgia, US

• Project Team Lead - Toys and Collectibles Product Line
• Oversaw the research and strategic development of a plan to build and grow the product category offering to support all AGCO Brands in North America, including Challenger, Massey Ferguson, Fendt, Valtra, Gleaner.
• Streamlined the process for ordering and fulfillment of hundreds of items ordered through the Parts Division; growing annual sales from less than $500,000 to a potential $3 million for 2014.

Duluth, Georgia, US

AGCO Global Women's Network (AGWN) - Wellness Team LeaderAGWN is a business advisory group that develops, promotes and advocates leadership of women as growers of profitability, collaboration and a diverse culture at AGCO.

Aurora, IL, US

• Directed and managed the Marketing and Marketing Communications team responsible for developing and implementing integrated marketing communications campaigns—overseeing the advertising and promotions of AV products.
• Full spectrum oversight and leadership of development and implementation of innovative advertising, promotions and marketing/branding of all products.
• Excelled in driving and managing special projects including product promotions, multimedia advertising and social media campaigns.

Aurora, IL, US

Aurora, IL, US

Brookings, SD, US

Marketing Manager - Live Events ServicesLead the services marketing team focused on researching and developing a roster of value-added services; centering on two key initiatives: building customer satisfaction in the product and transitioning the services department from a cost center to a profit center

Brookings, SD, US

• Project Management and Sales Engineering
• Involved with product development for networked digital signage, including outlining the needs of the market and end-users and writing the requirements for a centralized web-based display management system and network.
• Developed relationships with ad media companies, acting as the primary liaison, focusing on installing and supporting advertising networks at major sporting facilities, convention centers, and fuel stations video at.
• Attended, presented and served as a panelist at a number of conferences focused on services and product solutions for digital advertising and signage systems

Brookings, SD, US

Developed the business and marketing plan for products and services designed for networked digital signage-including researching, developing and writing the positioning and feature points, system component requirements, buyer/user personas, sales literature and promotional materials, media relations, advertising and trade show program management

Brookings, SD, US

Instrumental in the development of numerous product brochures, overview sheets, module and technical specifications sheets, technical note sheets, bid specifications, presentations, newsletters, website development, and display and controller manuals; coordinated trade shows and events

Bachelor Of Science (Bs), Marketing, Journalism-Advertising, Business, Economics, Entrepreneurialship Studies

Mba, Marketing & Project Management

Education record