Keith Miller Email & Phone Number

Bedford, Tx, Us

Lead a hyper-local team of brand managers in communities across the country who are increasing FiberFirst brand awareness and customer interest.

Putting my years of marketing leadership and execution in the payments industry to work for small- to medium-sized businesses and non-profits.

Southlake, Tx, Us

Dallas, Texas, Us

Selected Accomplishments:Successfully developed and executed a rebranded messaging strategy, collateral, presentations, and website that generated nearly $75 million in new pipeline in just 12 months, with a focus on North America’s major retailers.Demonstrated strong leadership skills by identifying, researching, hiring, and managing high-performing PR and Marketing agencies, and negotiating and implementing effective marketing automation platforms.Enhanced trade show and conference interactions by taking on the role of primary engagement person to booth visitors, resulting in a significant boost in engagement levels.Led cross-functional efforts to better define and develop enterprise product offerings, resulting in improved overall product and services messaging and increased lead engagement.RFP/RFI/Proposal development and managementImproved website metrics across the board, including an impressive 800% increase in time spent on page.

Dallas, Texas, Us

Led the development of new business unit brand, messaging, website, collateral and event presence. Collaborated cross-functionally with senior leadership to define go-to-market strategy for newly defined product set.

Selected Accomplishments:Achieved a remarkable 600% increase in inbound lead generation by modernizing, simplifying, and improving the effectiveness of multiple web properties across various business channels within the enterprise.Reduced marketing team turnover by 75% by implementing strategies to identify, nurture, and inspire high-performing talent, leading to a more stable and productive team.Boosted recruitment marketing campaign effectiveness by 35% through the implementation of new email marketing campaigns, resulting in a higher number of qualified applicants.Significantly increased marketing message reach through research and implementation of marketing automation, resulting in more targeted and effective marketing efforts.Successfully implemented inbound marketing methodologies across multiple sales channels, resulting in improved customer engagement and conversion rates.Significantly reduced video production costs by 80% through the development of streamlined processes and engagement of cost-effective technologies for in-house production.RFP/RFI/Proposal development and management

Carrollton, Texas, Us

Certified Payment Processing is a subsidiary of First American Payment Systems. In December of 2011, I was asked to take over marketing for this sales channel. As Marketing Manager at CPP, I have conceptualized, created and executed marketing plans for new products, like the Proxima X5, as well as produce marketing collateral, direct marketing pieces and manage the corporate websites.

Selected Accomplishments:Reduced annual printing costs by 25% in the first year. Increased online donations by more than 300% through newly development branding, messaging and delivery channels.Increased direct mail donation response by 66% through improved messaging and community leadership involvement.Established relationships with media outlets that substantially increased the amount of press coverage for the agency.Managed and edited a weekly e-newsletter with a subscriber base that grew from 1,200 in 2007 to 4,800 by 2011.Increased message consistency and reach through the development of marketing best practices.

Bachelor Of Arts (B.A.), Radio, Television And Film

General

Education record

Education record