Kay Devlin Email & Phone Number

Louisville, Ky, Us

Boston, Massachusetts, Us

Hanover, Pa, Us

Manufacturer / distributor of mesh products in 8 global locations for clean energy, electrical and industrial applications. • Joined as the company’s inaugural strategic marketing leader, focused on creating short- and long-term plans for rapid growth and owner value, defining GDW’s position and brand value in the mesh filtration industry, ultimately increasing revenue by 30% in the first two years.• Charted the competitive landscape, identified and evaluated potential acquisitive companies for strategic fit in vertical and horizontal markets. Led product strategy and brand identity integration for a $30M acquisition.• Identified new market segment with large TAM and current low SOW. Ran a multi-touch ABM campaign in this market segment; generated 3 $1M+ customer projects in the Stage Gate process and 10+ projects in the pipeline.• Created and implemented a comprehensive Digital Lead Gen Strategy, delivering a new website, Marketing Automation and CRM software within the first 8 months. Together with SEO and PPC programs, increased the annual value of web-generated quoted opportunities from $1.9M to $7M over 2 years.

Mountain Top, Pennsylvania, Us

Manufacturer of industrial doors, sold through a network of over 800 international distributors• Recruited, developed and led a team of 20, including management-level direct reports, managing a seven-figure budget to implement the marketing and architectural sales strategy, increasing sales revenue 40% over 5 years• Increased website traffic 20% and increased qualified leads 30% year-over-year for 3 consecutive years by implementing a multi-year digital demand generation strategy, including integrating a CRM, website, and marketing automation platform• Successfully launched 10 new products and 20+ line extensions to architect, B2B and B2C channels, project-managing the creation of compelling videos, sales literature, competitor comparisons and testimonials• Developed comprehensive business intelligence reporting from a macro to micro-level, effectively analyzing industry trends, making recommendations to C-Suite to improve overall sales and marketing as the only Director on the Strategic Planning Committee with VPs and C-Suite Executives• Implemented distributor marketing incentive program, increasing new product sales to $2.8M in year 1 to $6.2M in year 2 and $10.2M in year 3• Streamlined sales consulting process by restructuring inside and outside sales teams, enabling $40.1M to be specified in projects (increased over one year from $26M), increasing premium margin 5-10% for each project• Recruited for newly created position by C-Suite as a result of expanding architectural promotion and restructuring, to build upon foundation achieved as Director of Marketing Communications

Mountain Top, Pennsylvania, Us

• Managed a team to oversee company-wide marketing communications strategy for B2B and B2C channels• Created and built new company brand identity, successfully integrating both the Cornell and Cookson brands and creating new brand standards. Communicated through messaging, design, look and feel, using Social Media and PR• Established company’s 1st ever PR strategy in collaboration with agency partner, consistently achieving the highest level of brand recognition and coverage % in industry publications• Secured executive buy-in to re-vamp 3 websites into a modern platform, reducing IT programing time by 70%, optimizing for SEO and digital marketing tactics• Developed and implemented marketing module in company’s CRM to enhance lead management and increase efficiencies

Houston, Texas, Us

Global forklift manufacturer and distributor; part of the Fortune 500 company Mitsubishi Heavy Industries• Managed product marketing, communications and analytics groups, including 3 managers and a budget of $1M to execute strategic product marketing plan, consistently achieving goals for all 3 brands• Executed flawless product introductions, produced effective sales materials for launches and created excitement with sales teams and distributors through organizing up to 2 large-scale training sessions annually with 350+ attendees• Implemented $1.2M CRM used by distribution network and internal sales managers to more effectively manage distributor quote pipeline, successfully increasing closure ratios, improving territory management, and enhancing factory forecasting• Led product marketing group through customer analysis, leveraging market research, product positioning, value propositions, market competitors and target marketing, improving customer segmentation• Negotiated global pricing and discount structures from all worldwide factory locations, successfully optimizing pricing• Outlined and executed comprehensive strategy to increase engagement of the distribution network, with vastly improved communication, including doubling open rate of distributor newsletter in 2 years• Served as Vice-Chair of the Industrial Truck Association Statistics Committee, a national industry organization

Houston, Texas, Us

• Oversaw a team of 5 to manage marketing analytics strategy, including setting pricing strategies, analyzing product options/usage, and consistently enhancing overall marketing, sales, and product development• Presented to C-Suite monthly, including macro-economic statistics, industry trends and forecasts, effectively enhancing executive decision making• Spearheaded internal sales analysis and forecasting, including geographic, industry sectors and dealer performance, providing product development recommendations to drive business intelligence and focus marketing strategy

Hamburg, Hamburg, De

• Established and grew both marketing and inside sales teams in the newly opened US office• Created a US marketing strategy to increase brand awareness, prepared German literature for the US market, establishing sales support for a distribution network that doubled in size over 2 years• Liaised with German HQ, managed pricing (discounting and large deals), international logistics, and financial services

Hamburg, Hamburg, De

Integral member of the strategic product team for all EU countries, evaluating competitors and each market to develop effective product development and positioning across the different countries• Participated in product launches, presenting all materials and organizing attendee activities in German language• Managed annual sales incentive program which successfully increased European sales of IC product

Hamburg, Hamburg, De

• Project-managed a $2M product development project, overseeing a cross-functional team through all project management phases, from design to manufacturing to launch - as the 1st Product Manager to lead a development project (previously led by Engineering)• Led monthly training events with upwards of 60+ attendees per month to promote product knowledge of sales team

Mba, Specialized In Marketing And Strategy

B.Eng., Manufacturing Engineering And Management