Keiona Barnwell Email and Phone Number
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𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐞𝐝 𝐚𝐧𝐝 𝐫𝐞𝐬𝐮𝐥𝐭𝐬-𝐝𝐫𝐢𝐯𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐓𝐚𝐥𝐞𝐧𝐭 & 𝐋𝐢𝐜𝐞𝐧𝐬𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐰𝐢𝐭𝐡 𝐨𝐯𝐞𝐫 𝟏𝟓 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 driving revenue growth, brand expansion, and strategic partnerships across the media and entertainment industries. Specialized in licensing operations, marketing, content strategy, and multi-media production for global media leaders. Recognized for developing transformative licensing strategies and executing innovative marketing campaigns that expand audience engagement and optimize revenue streams. Proven success in negotiating high-value deals, managing talent development, and leveraging data-driven insights to deliver impactful solutions that enhance brand visibility and profitability.𝐀𝐑𝐄𝐀𝐒 𝐎𝐅 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄: ◈ Vision & Strategic Execution ◈ Operational Excellence◈ Forecasting/Budgeting◈ PR & Public Speaking◈ Thought Leadership ◈ Program Governance◈ Brand Strategy & Storytelling◈ Revenue Growth/Optimization ◈ Content Marketing Strategy◈ Data Analysis & Reporting ◈ Contracts/Rights Management◈ Digital Marketing - SEO/SEM◈ Campaigns/Market Research◈ Board/Community Relations◈ Leadership Development◈ Media Exec Production◈ Global Business Affairs◈ Talent Management𝐒𝐈𝐆𝐍𝐈𝐅𝐈𝐂𝐀𝐍𝐓 𝐇𝐈𝐆𝐇𝐋𝐈𝐆𝐇𝐓𝐒:❑ Co-executive Produced CNN Presents: Black in America 1 & 2 Town Halls, showcasing impactful narratives on social and cultural issues.❑ Partnered with Essence & Black Enterprise Magazines to align diversified programming, such as Black Men in the Age of Obama (2008), with brand partnership activations (Essence Festival)❑ Conceptualized, developed, and successfully pitched CNN's inaugural education series, Perry's Principles - serving as Talent and Editorial Producer.𝐄𝐃𝐔𝐂𝐀𝐓𝐈𝐎𝐍 & 𝐓𝐑𝐀𝐈𝐍𝐈𝐍𝐆:MS, Marketing and Brand Management |Robinson College of Business, GA StateBA, Broadcast Journalism | Grady College, University of GeorgiaCustomer & Brand Management Certification | GA State UniversityMindfulness Meditation, Teacher Certification (MMTCP) exp 2025 | Greater Good Science Center, UC Berkeley𝐏𝐑𝐎𝐅𝐄𝐒𝐒𝐈𝐎𝐍𝐀𝐋 𝐀𝐅𝐅𝐈𝐋𝐈𝐀𝐓𝐈𝐎𝐍𝐒 & 𝐄𝐍𝐆𝐀𝐆𝐄𝐌𝐄𝐍𝐓𝐒:Member | Global Licensing GroupSpeaker, “Trust Your Goodness” | Univ of GASpeaker, “Licensing 101” | Podcast Movement, The Podcast AcademyBoard Member | Roswell Woman's Club𝐀𝐖𝐀𝐑𝐃𝐒 & 𝐇𝐎𝐍𝐎𝐑𝐒:Peabody Award for Journalism | Nat'l Assoc of Black JournalistsVIP Certified Executive Board Leadership | United Way
Cnn Collection
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Sr Global Licensing ConsultantCnn Collection Dec 2014 - PresentAtlanta, Georgia, United States𝘊𝘕𝘕 𝘪𝘴 𝘢 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘨𝘭𝘰𝘣𝘢𝘭 𝘯𝘦𝘸𝘴 𝘯𝘦𝘵𝘸𝘰𝘳𝘬, 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 24-𝘩𝘰𝘶𝘳 𝘯𝘦𝘸𝘴 𝘤𝘰𝘷𝘦𝘳𝘢𝘨𝘦 𝘢𝘯𝘥 𝘳𝘦𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘦𝘭𝘦𝘷𝘪𝘴𝘪𝘰𝘯, 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴, 𝘢𝘯𝘥 𝘴𝘵𝘳𝘦𝘢𝘮𝘪𝘯𝘨 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴.Reports to the VP of Sales and Licensing, leading a team of two direct reports to oversee licensing operations. Responsible for securing annual licensing deals valued at $2-$2.5MM and maintaining strategic partnerships across multiple verticals.▪ Develop and execute comprehensive licensing strategies, increasing annual revenue by 35% and positioning CNN as a top player in the global media sector across multiple digital platforms and streaming services.▪ Cultivate and strengthen relationships with key stakeholders, including major media partners, production companies, and content distributors that expanded the network and market reach by 50%.▪ Led high-stakes negotiations for licensing agreements, securing favorable terms that optimized revenue streams, reduced operational costs by 20%, and protected CNN’s IP posture, significantly impacting the bottom line and profitability.▪ Conducted in-depth market analysis and competitive intelligence, identifying new market opportunities and emerging trends; leveraged insights on licensing strategies and ensured relevant content offerings.▪ Collaborate cross-functionally with marketing, legal, and content development, to ensure alignment and seamless execution of licensing; fostered a culture of excellence improving operational efficiency.▪ Ensure 100% compliance with industry regulations, licensing laws, and corporate policies, maintaining ethical standards to safeguard brand integrity and the company's reputation.▪ Spearheaded vertical integration of the business model, streamlining content approval processes, which resulted in a 60% increase in revenue; achieved over $4 M in sales within two years by optimizing workflow efficiencies.
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Executive Editorial And Talent ProducerCnn Collection Dec 2008 - Dec 2014Atlanta, Georgia, United StatesReported to the Director & Executive Editorial Producer, and oversaw editorial production and talent management for special programming. Expanded CNN's brand footprint through innovative content & talent strategies across digital, broadcast, and on-demand platforms.▪ Executive produced live panel discussions and special programming, drawing significant media attention and increasing viewership by 25%; efforts solidified CNN’s reputation as a leader in live news programming and public affairs broadcasting.▪ Developed and implemented innovative digital content strategies, driving 15 million page views and significantly expanding CNN's digital footprint; improved audience engagement by leveraging SEO, social media, and multimedia content strategies.▪ Conceptualized and executed new programming ideas, by incorporating audience preferences and market trends; expanded content offerings, boosted viewer loyalty, and adopted new revenue streams by diversifying the network’s portfolio.▪ Led talent recruitment and development efforts, bringing in top-tier on-air personalities and experts; enhanced CNN's brand presence and strengthened viewer engagement; cultivated an inclusive on-air team and wide-ranging audience.▪ Coordinated strategic interview pursuits and exclusive coverage, ensuring timely and impactful reporting during breaking news events; positioned CNN as the first network to report high-stakes coverage that boosted viewership and brand credibility.▪ Delivered editorial guidance through daily notes and content reviews, shaping live on-air segments and ensuring consistency in messaging; improved the overall broadcast quality and editorial integrity, fostering stronger viewer trust and alignment.▪ Pioneered and executive produced an award-nominated series, generating sponsorship revenue and expanding the series into a 26-part program with international adaptations; significantly increased CNN’s brand recognition and market reach.
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FounderBilliboo Jan 2021 - PresentAtlanta, Georgia, United States𝘈 𝘨𝘭𝘰𝘣𝘢𝘭 𝘦𝘮𝘱𝘰𝘸𝘦𝘳𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘸𝘦𝘭𝘭𝘯𝘦𝘴𝘴 𝘣𝘳𝘢𝘯𝘥 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘦𝘥 𝘵𝘰 𝘴𝘦𝘳𝘷𝘪𝘯𝘨 𝘺𝘰𝘶𝘵𝘩 𝘨𝘭𝘰𝘣𝘢𝘭𝘭𝘺 𝘦𝘮𝘱𝘰𝘸𝘦𝘳𝘪𝘯𝘨 𝘨𝘪𝘳𝘭𝘴 𝘢𝘯𝘥 𝘺𝘰𝘶𝘯𝘨 𝘸𝘰𝘮𝘦𝘯 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘤𝘦, 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘧𝘰𝘳 𝘢 𝘣𝘦𝘵𝘵𝘦𝘳 𝘧𝘶𝘵𝘶𝘳𝘦.Serves as a key executive stakeholder in leading youth through confidence, and leadership development through innovative programs, meaningful products, and authentic community engagement.▪ Champion the organization’s mission to empower all youth, expanding from an initial focus on girls and young women to fostering inclusion and leadership for all.▪ Cultivate a brand identity rooted in core values such as integrity, perseverance, and dependability, ensuring trust and authenticity in every interaction.▪ Oversee the development and launch of e-commerce platforms and wellness-focused products, creating accessible tools for youth empowerment and growth.▪ Serves as a motivational speaker and coach, inspiring young individuals and communities to dream boldly, live passionately, and lead with purpose.
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Co-Chair, Roswell Woman'S Club Urban Improvement, Pr & Education CommitteesRoswell Woman'S Club May 2022 - Jul 2024Roswell, Georgia, United States𝘛𝘩𝘦 𝘙𝘰𝘴𝘸𝘦𝘭𝘭 𝘞𝘰𝘮𝘢𝘯'𝘴 𝘊𝘭𝘶𝘣 𝘪𝘴 𝘢𝘯 𝘢𝘭𝘭-𝘷𝘰𝘭𝘶𝘯𝘵𝘦𝘦𝘳, 𝘯𝘰𝘵-𝘧𝘰𝘳-𝘱𝘳𝘰𝘧𝘪𝘵 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘸𝘩𝘰𝘴𝘦 𝘤𝘰𝘮𝘮𝘰𝘯 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘪𝘴 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘰𝘶𝘳 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺.Strategically leads education and urban improvement programs for an organization dedicated to community enrichment since 1948, impacting local schools and neighborhoods through innovative strategies.▪ Partner Relationship Management: Cultivate and manage partnerships with local organizations and stakeholders to drive collaboration and maximize program outreach and effectiveness.▪ Event Planning and Fundraising: Oversee the planning and execution of fundraising events, securing critical resources to support scholarships, community grants, and educational programs.▪ Community Engagement: Foster connections within the community, engaging residents and businesses to promote RWC’s initiatives and encourage volunteer participation.▪ Organizational Effectiveness: Develop and implement operational improvements, ensuring programs run efficiently and align with the club's long-term goals.▪ Creative Problem-Solving: Address unique challenges through innovative approaches, enhancing the impact and sustainability of RWC's projects. -
Executive ProducerRaycom Media Dec 2006 - Dec 2008Columbus, Ga𝘞𝘛𝘝𝘔 𝘪𝘴 𝘢 𝘳𝘦𝘨𝘪𝘰𝘯𝘢𝘭 𝘯𝘦𝘸𝘴 𝘴𝘵𝘢𝘵𝘪𝘰𝘯 𝘶𝘯𝘥𝘦𝘳 𝘙𝘢𝘺𝘤𝘰𝘮 𝘔𝘦𝘥𝘪𝘢, 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘣𝘳𝘰𝘢𝘥𝘤𝘢𝘴𝘵 𝘢𝘯𝘥 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘯𝘦𝘸𝘴, 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵, 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺-𝘧𝘰𝘤𝘶𝘴𝘦𝘥 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘮𝘪𝘯𝘨.Reported to the Director & Exec Editorial Producer and oversaw editorial production, event, and talent management for special programming. Expanded CNN's brand footprint through innovative content & talent strategies across digital, broadcast, and on-demand platforms.▪ Led a dynamic production team, delivering high-quality news and entertainment content that directly boosted ad sales revenue by over $50K; played a pivotal role in the station’s financial success and competitive market positioning.▪ Developed transformative and engaging news content, significantly contributing to business growth, audience engagement, and overall viewership; contributed to establishing WTVM as a trusted and leading news source in the region.▪ Collaborated closely with clients and account executives to produce custom sponsorship content tailored to meet client objectives; enhanced viewer engagement and client satisfaction that drove repeat client business and expanded revenue base.▪ Oversaw pre- and post-production logistics, ensuring the seamless execution of projects from conception to completion; new approach improved operational efficiency, streamlined workflows, and resulted in consistently high-quality content.▪ Enhanced program engagement through innovative segment development and technical direction increasing viewer ratings; secured prime-time slots that elevated visibility and audience share.▪ Strengthened community relations by featuring local voices in health, politics, and entertainment bolstering community involvement and credibility.▪ Innovated new programming strategies, drove ratings, and secured prime-time slots; established prominence in the market, enhancing competitive positioning and long-term growth.
Keiona Barnwell Skills
Keiona Barnwell Education Details
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Broadcast News/Journalism -
Marketing
Frequently Asked Questions about Keiona Barnwell
What company does Keiona Barnwell work for?
Keiona Barnwell works for Cnn Collection
What is Keiona Barnwell's role at the current company?
Keiona Barnwell's current role is ◈ Marketing & Licensing Executive ◈ "Driving Brand Growth, Content Excellence, & Strategic IP Monetization".
What is Keiona Barnwell's email address?
Keiona Barnwell's email address is ke****@****cnn.com
What schools did Keiona Barnwell attend?
Keiona Barnwell attended The University Of Georgia, Georgia State University.
What are some of Keiona Barnwell's interests?
Keiona Barnwell has interest in Civil Rights And Social Action, Education, Human Rights, Poverty Alleviation.
What skills is Keiona Barnwell known for?
Keiona Barnwell has skills like Broadcast, Television, Blogging, Photoshop, Public Relations, Social Media, Social Networking, On Air Reporting, Editing, Post Production, Radio, P2.
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