Keiona Barnwell Email & Phone Number

Atlanta, Georgia, United States

𝘊𝘕𝘕 𝘪𝘴 𝘢 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘨𝘭𝘰𝘣𝘢𝘭 𝘯𝘦𝘸𝘴 𝘯𝘦𝘵𝘸𝘰𝘳𝘬, 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 24-𝘩𝘰𝘶𝘳 𝘯𝘦𝘸𝘴 𝘤𝘰𝘷𝘦𝘳𝘢𝘨𝘦 𝘢𝘯𝘥 𝘳𝘦𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘦𝘭𝘦𝘷𝘪𝘴𝘪𝘰𝘯, 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴, 𝘢𝘯𝘥 𝘴𝘵𝘳𝘦𝘢𝘮𝘪𝘯𝘨 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴.Reports to the VP of Sales and Licensing, leading a team of two direct reports to oversee licensing operations. Responsible for securing annual licensing deals valued at $2-$2.5MM and maintaining strategic partnerships across multiple verticals.▪ Develop and execute comprehensive licensing strategies, increasing annual revenue by 35% and positioning CNN as a top player in the global media sector across multiple digital platforms and streaming services.▪ Cultivate and strengthen relationships with key stakeholders, including major media partners, production companies, and content distributors that expanded the network and market reach by 50%.▪ Led high-stakes negotiations for licensing agreements, securing favorable terms that optimized revenue streams, reduced operational costs by 20%, and protected CNN’s IP posture, significantly impacting the bottom line and profitability.▪ Conducted in-depth market analysis and competitive intelligence, identifying new market opportunities and emerging trends; leveraged insights on licensing strategies and ensured relevant content offerings.▪ Collaborate cross-functionally with marketing, legal, and content development, to ensure alignment and seamless execution of licensing; fostered a culture of excellence improving operational efficiency.▪ Ensure 100% compliance with industry regulations, licensing laws, and corporate policies, maintaining ethical standards to safeguard brand integrity and the company's reputation.▪ Spearheaded vertical integration of the business model, streamlining content approval processes, which resulted in a 60% increase in revenue; achieved over $4 M in sales within two years by optimizing workflow efficiencies.

Atlanta, Georgia, United States

Reported to the Director & Executive Editorial Producer, and oversaw editorial production and talent management for special programming. Expanded CNN's brand footprint through innovative content & talent strategies across digital, broadcast, and on-demand platforms.▪ Executive produced live panel discussions and special programming, drawing significant media attention and increasing viewership by 25%; efforts solidified CNN’s reputation as a leader in live news programming and public affairs broadcasting.▪ Developed and implemented innovative digital content strategies, driving 15 million page views and significantly expanding CNN's digital footprint; improved audience engagement by leveraging SEO, social media, and multimedia content strategies.▪ Conceptualized and executed new programming ideas, by incorporating audience preferences and market trends; expanded content offerings, boosted viewer loyalty, and adopted new revenue streams by diversifying the network’s portfolio.▪ Led talent recruitment and development efforts, bringing in top-tier on-air personalities and experts; enhanced CNN's brand presence and strengthened viewer engagement; cultivated an inclusive on-air team and wide-ranging audience.▪ Coordinated strategic interview pursuits and exclusive coverage, ensuring timely and impactful reporting during breaking news events; positioned CNN as the first network to report high-stakes coverage that boosted viewership and brand credibility.▪ Delivered editorial guidance through daily notes and content reviews, shaping live on-air segments and ensuring consistency in messaging; improved the overall broadcast quality and editorial integrity, fostering stronger viewer trust and alignment.▪ Pioneered and executive produced an award-nominated series, generating sponsorship revenue and expanding the series into a 26-part program with international adaptations; significantly increased CNN’s brand recognition and market reach.

Atlanta, Georgia, United States

𝘈 𝘨𝘭𝘰𝘣𝘢𝘭 𝘦𝘮𝘱𝘰𝘸𝘦𝘳𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘸𝘦𝘭𝘭𝘯𝘦𝘴𝘴 𝘣𝘳𝘢𝘯𝘥 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘦𝘥 𝘵𝘰 𝘴𝘦𝘳𝘷𝘪𝘯𝘨 𝘺𝘰𝘶𝘵𝘩 𝘨𝘭𝘰𝘣𝘢𝘭𝘭𝘺 𝘦𝘮𝘱𝘰𝘸𝘦𝘳𝘪𝘯𝘨 𝘨𝘪𝘳𝘭𝘴 𝘢𝘯𝘥 𝘺𝘰𝘶𝘯𝘨 𝘸𝘰𝘮𝘦𝘯 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘤𝘦, 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘧𝘰𝘳 𝘢 𝘣𝘦𝘵𝘵𝘦𝘳 𝘧𝘶𝘵𝘶𝘳𝘦.Serves as a key executive stakeholder in leading youth through confidence, and leadership development through innovative programs, meaningful products, and authentic community engagement.▪ Champion the organization’s mission to empower all youth, expanding from an initial focus on girls and young women to fostering inclusion and leadership for all.▪ Cultivate a brand identity rooted in core values such as integrity, perseverance, and dependability, ensuring trust and authenticity in every interaction.▪ Oversee the development and launch of e-commerce platforms and wellness-focused products, creating accessible tools for youth empowerment and growth.▪ Serves as a motivational speaker and coach, inspiring young individuals and communities to dream boldly, live passionately, and lead with purpose.

Roswell, Georgia, United States

𝘛𝘩𝘦 𝘙𝘰𝘴𝘸𝘦𝘭𝘭 𝘞𝘰𝘮𝘢𝘯'𝘴 𝘊𝘭𝘶𝘣 𝘪𝘴 𝘢𝘯 𝘢𝘭𝘭-𝘷𝘰𝘭𝘶𝘯𝘵𝘦𝘦𝘳, 𝘯𝘰𝘵-𝘧𝘰𝘳-𝘱𝘳𝘰𝘧𝘪𝘵 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘸𝘩𝘰𝘴𝘦 𝘤𝘰𝘮𝘮𝘰𝘯 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘪𝘴 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘰𝘶𝘳 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺.Strategically leads education and urban improvement programs for an organization dedicated to community enrichment since 1948, impacting local schools and neighborhoods through innovative strategies.▪ Partner Relationship Management: Cultivate and manage partnerships with local organizations and stakeholders to drive collaboration and maximize program outreach and effectiveness.▪ Event Planning and Fundraising: Oversee the planning and execution of fundraising events, securing critical resources to support scholarships, community grants, and educational programs.▪ Community Engagement: Foster connections within the community, engaging residents and businesses to promote RWC’s initiatives and encourage volunteer participation.▪ Organizational Effectiveness: Develop and implement operational improvements, ensuring programs run efficiently and align with the club's long-term goals.▪ Creative Problem-Solving: Address unique challenges through innovative approaches, enhancing the impact and sustainability of RWC's projects.

Columbus, Ga

𝘞𝘛𝘝𝘔 𝘪𝘴 𝘢 𝘳𝘦𝘨𝘪𝘰𝘯𝘢𝘭 𝘯𝘦𝘸𝘴 𝘴𝘵𝘢𝘵𝘪𝘰𝘯 𝘶𝘯𝘥𝘦𝘳 𝘙𝘢𝘺𝘤𝘰𝘮 𝘔𝘦𝘥𝘪𝘢, 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘣𝘳𝘰𝘢𝘥𝘤𝘢𝘴𝘵 𝘢𝘯𝘥 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘯𝘦𝘸𝘴, 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵, 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺-𝘧𝘰𝘤𝘶𝘴𝘦𝘥 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘮𝘪𝘯𝘨.Reported to the Director & Exec Editorial Producer and oversaw editorial production, event, and talent management for special programming. Expanded CNN's brand footprint through innovative content & talent strategies across digital, broadcast, and on-demand platforms.▪ Led a dynamic production team, delivering high-quality news and entertainment content that directly boosted ad sales revenue by over $50K; played a pivotal role in the station’s financial success and competitive market positioning.▪ Developed transformative and engaging news content, significantly contributing to business growth, audience engagement, and overall viewership; contributed to establishing WTVM as a trusted and leading news source in the region.▪ Collaborated closely with clients and account executives to produce custom sponsorship content tailored to meet client objectives; enhanced viewer engagement and client satisfaction that drove repeat client business and expanded revenue base.▪ Oversaw pre- and post-production logistics, ensuring the seamless execution of projects from conception to completion; new approach improved operational efficiency, streamlined workflows, and resulted in consistently high-quality content.▪ Enhanced program engagement through innovative segment development and technical direction increasing viewer ratings; secured prime-time slots that elevated visibility and audience share.▪ Strengthened community relations by featuring local voices in health, politics, and entertainment bolstering community involvement and credibility.▪ Innovated new programming strategies, drove ratings, and secured prime-time slots; established prominence in the market, enhancing competitive positioning and long-term growth.

Ba, Broadcast News/Journalism

Master Of Science (Ms), Marketing