With team sizes varying from 5+ to 200+, I have helped implement product launches for 4 fast-growing play-to-earn integrated blockchain games. My firm was recognized by KPMG and HSBC as #1 in top 10 leading Emerging Giants in Asia Pacific in 2022, and was ranked #1 out of 6,472 companies in Hong Kong startups most likely to become a potential unicorn in blockchain / Web3. Milestones achieved:- Built 700k+ community on Twitter, Telegram and Discord, launched the game as the first P2E on the Solana blockchain, helped raise US$60M at IDO/TGE- Launched a Sing-to-Earn game with US$2M NFTs sold and debut of a K-Pop Virtual Idol - Sold out all NFTs for a mobile game with a total of 100k game downloads- Monitored Marketing activities for the #2 most popular gaming/anime IP with over 10M players/1.6B viewers- Launched the world's 1st card based Action x RTS Game in the Web3 space ($17.5M+ raised), sold all its its designated virtual assets within 1 day with gross revenue of US$1M+. Partnered with 170+ communities for its guild tournaments.Can provide a more details upon request.

Planned, initiated, and executed the CRM Marketing strategy across the family business (listed on Forbes Asia) with within its ecosystem (before critical management change in May 2021).• Collaborated with other business units (catering, hospitality, co-working space, elderly care, communications, financial arm etc.) and led the design and execution of a new loyalty program which was backed by a unique CRM infrastructure, including a bespoke and centralized database, hotel management/F&B POS software vendors and others such as Salesforce, SendGrid etc. • Worked with other departments (legal, corp. comms, eCommerce, corp. culture/training & development etc.) with regards to CRM strategy and integration with the internal ‘credit system’ and ‘Buy a Brick’ STO initiative• Independently developed, designed and rolled out a 3-month ‘SG Rewards’ DM & email marketing campaign to selected corporate clients and long-term guests across 14 hotels under the group• Analyzed email marketing/redemption data to generate insights that can benefit longer term growth• Worked with Director of eCommerce and presented a long-term roadmap to support the execution of the CRM loyalty program. Expected results were communicated to Chairman and Chief of Staff with data and focus on value-add insights and actionable recommendations• Built a Business Model Canvas and maintained partners/ shortlisted potential partners to enable a lifestyle brand

Defined short and long term Marketing strategy for the gaming facilities onboard, reporting to Vice President of Marketing Services team. Worked independently with other regional business units (Events, Loyalty Marketing, Database Systems, Digital Marketing etc.) on content development online and across all cruise ships globally (due to lockdowns and suspension of business during the pandemic, the company has filed for liquidation in Jan 2022).• Collaborated with other regional business units to ensure the right segments are targeted and standards are upheld through all platforms amongst the promotions online (company website/apps) on partnerships, promotional events and content development, awareness was maintained at 93% - 95% in 2019 according to event surveys• Educated others and implemented the company brand guidelines online and offline (onboard, call centre)• Prioritized and track progress of all promotions for members, including: specifications, progress & timelines• Analyzed customer segment post-event feedback (maintained by Qualtrics) to optimize the new promotions

Plan, design and implement a data-driven CRM program in a digital, targeted and O2O context regionally for Ford APAC (WPP's flagship client) involving predominantly email marketing and cross-overs with the Owner Portal/ Owner App.The Ford APAC markets include: India, Australia, New Zealand, Thailand, Philippines, Vietnam, South Korea and China• Lead client discussions on results trending on a regional level and launch of new markets • Implement effective strategies, a/b tests and analysis, and targeted executions via different channels to enhance the after-sales service and Extended Warranty conversion rates • Develop strategic recommendations on how to incentivize owners based on creation of a loyalty model• Raise red flags in managing account budgeting and identification of risks/opportunities[Reference letter available upon request]

Worked work with brands globally and locally to drive customer devotion with data.Planned, designed and implemented data-driven customer management systems in a digital and O2O context for local (HK) and regional (MO, CN, SG, MY, AU) clients.Key Account Management• Facilitated client discussions on results and results trending• Responsible for on time, on strategy, accurate program execution• Maintained campaign matrix, reviews all artifacts updates for accuracy, reports on number of rounds, schedules, and performance metrics• Contributed to marketing strategies, testing, and execution of client programs• Reviewed monthly performance reports to drive meaningful conclusions and new initiatives for development and growth • Responsible for account budgeting, cost negotiation and billingPlanning & Strategy• Leveraged technology to enable CRM and engagement mainly by using mobile (e.g. apps, IMs) and digital (e.g. e-commerce streamlining management)• Implemented and evaluated CRM campaigns using information about communication strategies, market sizing and channel optimization, value chain strategies and analytical methods • Developed, implemented and continuously improved CRM strategies across multiple vertical markets • Gathered data and using data-based information from shoppers’ behaviors/feedback to maximize CRM decisions • Established daily working partnership with key accounts and external/ internal campaign planning meetings

Razorfish is a full-service digital agency at the intersection of creativity, media and technology.We create experiences that build businesses, combining the best thought leadership of the consulting world with the leading capabilities of the marketing services industry.Key duties:• Account/project management for a large FMCG and a banking client• Analyzed current digital marketing landscape and proposed new recommendations to enhance current businessThe most precious lesson I learned is to balance my left brain and right brain-- by overseeing our creative projects and justifying them in the most logical and fitting way for our client.