Kaye Gibson Email & Phone Number

Atlanta, GA, US

Mcdonough, Georgia, US

• Manage and provide strategic oversight for church-wide marketing and communications. Work in collaboration with department heads to develop a comprehensive communication strategy, which includes.
• Guiding the development and effectiveness of church website and social media platforms.
• Delivering fresh, relevant content across all communication and marketing platforms.
• Managing the effective development and distribution of internal and external communications by ensuring that all written and visual communications adhere to established brand protocols.
• Guiding the Executive Staff to develop and support their efforts to align with brand management protocols while strategically focusing on the church’s overall mission and vision.
• Participating as an active member of the Executive and Creative Arts Teams to ensure consistent brand identity on social media broadcasts and live event services.

Alpharetta, GA, US

• Manage company operation of various healthcare IT and biotech event projects and initiatives. Primary Responsibilities include:
• Communicating with industry representatives to schedule, confirm and manage all aspects of individual speaking events in accordance with standard procedures
• Researching, writing and developing technical and healthcare IT specific speaking proposals for submission and acceptance at national conferences, webinars and events.

Atlanta, Georgia, US

• Manage marketing and advertisement efforts for sister companies, Meditology Services and CORL Technologies. Primary Responsibilities include:
• Planning and executing marketing/branding objectives and strategies alongside company executives and staff
• Analyzing market trends and recommend changes to marketing and business development strategies based on analysis and feedback
• Overseeing the development and delivery of marketing and thought leadership content including whitepapers, news articles, blogs, brochures, slicks, press releases, and advertisements,
• Website, social media and content development and management
• Strategic planning for Trade Show and Conference attendance and optimization

Atlanta, GA, US

• Responsible for daily execution of startup company’s overall marketing and lead generation. Key responsibilities included:
• Social media and digital community management
• Developed campaigns to drive brand awareness, user engagement, and lead generation
• Content creation included blog writing, press releases, drip email campaigns; Copy Editing;
• Brand Ambassador Program and Intern Management
• Special Event Planning for clients, community end users and prospective clients

New York, NY, US

• Project Manager and event coordinator for nationally scheduled conference center. Key Responsibilities included:
• Coordinated trainings, meetings, and events, utilizing the firm’s internal reservation software
• Provided content management for department website, including consistent updates to photos, and layout, using HTML functions.
• Maintained conference center budget
• Advised on optimal event facilities, which included meeting setup, audio-visual and IT needs, appropriate food and beverage requirements, attendee registration, and post-event reporting

• Primarily responsible for the editorial direction and design of the faith-based magazine, including:
• Conceptualized and planned each issue of the magazine
• Researched, wrote and edited articles; proofread compiled issues
• Collected/coordinated photography and photo shoots with other members of the staff
• Worked through the art of visuals department to design pages and create a common theme for the magazine.
• Organized copy, and responsible for overall direction and design of cover art

• Responsible for organization’s overall marketing initiative. Key responsibilities included:
• Managed communications team of audio/visual, print, design, and technological specialists
• Oversaw the overall creation/distribution of organization’s newsletter
• Created and Maintained website, social media content and design