Kaye Carter Email & Phone Number

Singapore

Singapore

•Develop and execute strategy to recruit and nurture premium publishers to achieve key placements on SERP and growth targets•Oversee the Paid Acquisition Content Team to create and optimise affiliate landing pages with high-volume traffic, substantially improving conversion rates

•Recruit and manage premium gaming and streaming affiliate partners•Accomplished substantial growth in sales for overall streaming and gaming portfolio in FY2023•Enable partners to generate and rank for gaming and streaming editorial content through low-competition SEO keyword strategy and extensive research of VPN use cases•Identify improvements and recommend data-driven solutions through in-depth partner performance analysis with Ahrefs, Similarweb, Tableau, and Impact•Tailor and negotiate flexible commission structures per partner, ensuring alignment with company revenue goals•Collaborate with Content and CRO Team to optimise high-traffic affiliate pages, improving CVR•Effectively resolve partner escalations through collaboration with legal, finance and operations teams, ensuring partner satisfaction

•Pioneered the team and implemented SOPs across operations, freight, finance and legal teams for efficient day-to-day business operations.•Acquire and manage new existing corporate clientele across different verticals (physical chairs, redemption codes, gift cards).•Establish close relationships with business partners to execute the sale and coordination of global deliveries via Shopify across 8 markets.•Implement, automate and manage Hubspot CRM for tracking of deal pipelines, client engagement and monthly financial reporting.•Resolve customer escalations by working with legal, finance, tech and operations teams to devise creative solutions based on customers' needs.•Oversee the implementation, tracking, and measurement of corporate partnerships and campaigns to ensure alignment with Team's KPI.•Train and mentor newer hires on sales operations and effective client communication to assist with development and drive improved performance.

Singapore

•Consulted and recommended Chope’s products and services to restaurant groups such as The Providore, A-One, The Loco Group, Gyu-Kaku.•Fostered and maintained strong working relationships with key decision makers to maintain the possibility of future sales. •Liaised with internal stakeholders to facilitate successful product adoption and participation in upcoming campaigns. •Delivered strategic insights to clients by generating cover and financial reports. •Collated press materials and ensure smooth onboarding of restaurant profile on the platform’s distribution channels.

Singapore

• Managed and oversaw partnership marketing campaigns (Garena | League of Legends, FOX Movies Asia, Shopback, Shopee)• Developed and copywrote creative briefs for key opinion leaders and social posts• Creation of EDMs and landing pages for affiliate marketing partners• Utilized Salesforce and JIRA to keep track of sales data and budget• Setup and optimized Shyftplan for scheduling of flyer distributors• Streamlined work process for future interns by documenting an instructional guide

• Company-wide analysis of traffic patterns around Singapore: Utilized Tableau to track and analyze behavioral patterns of freight vehicles• Created and presented dashboard to URA’s business users – helped them gain understanding of Singapore’s current traffic situation• Led a Tableau training session for the IT department with hands-on demonstration• Documented an instruction guide for a Tableau training session

Marketing

Final Year Dissertation | Purchase Behaviour of Virtual Items: Case of Dota 2 ∙Explored gamers' motivations to spend real money on virtual.

Business Intelligence & Analytics

Final Year Project ∙Developed a framework to collect HR information within the school ∙Coded in Visual Studio using C#, SQL and HTML 5