Owner of project & team organization to ensure each Marketing member is working together, and that every marketing program & campaign is executed according to the agreed plans & processes.Partner with Marketing to drive our Salesforce and Pardot Campaign strategy, advising on builds, segmentation, and personas to ensure campaigns meet process expectations and quality standards.Design, build, track & optimize organization’s lead nurture programs for program effectiveness. Understanding of email compliance & opt-in/opt-out strategies in relation to database health.Monitor and manage the progression of inbound marketing leads through the funnel, identifying bottlenecks in our processes, opportunities to optimize conversion rates, and opportunities to recycle stalled and inactive leads.

• Support the team’s social media marketing efforts • Execute on campaigns created by the marketing team • Own campaign-in-a-box events such as CIO dinners • Create emails, landing pages, custom URLs, engagement studio, etc. within Pardot • Scrub and segment lists for all campaigns into SFDC • Create and maintain SFDC reports accuracy for weekly Engage, Pitch, and Pipe meetings • Assist in administrating and maintaining Seismic• Help the sales team with sales enablement requests

• Day-to-day management of Pardot (Salesforce) including: automations, workflows, account-based marketing (ABM), drip and nurture programs, campaigns, prospects, reporting, integrations (and connectors), users, engagement, inbound/outbound notifications, monitoring, day-to-day functions and upkeep of platform components • Execute email marketing campaigns, analytics/performance tracking, A/B testing, list segmentation and management • Create landing pages and integrate landing page forms with Salesforce Lightning • Develop metrics and build Pardot reports to provide visibility into marketing campaign/asset/email/social results, to measure effectiveness and to show ROI • Collect and report on all marketing analytics data of activity, customer interactions, and campaigns including social through Google Analytics, Pardot and Salesforce Lightning • Assist with the development of core messaging for campaigns and blog articles; work with internal subject matter experts to obtain content • Use of WordPress for website updates, e.g. blog articles, events, etc. • Create, execute and report on surveys using SurveyMonkey to measure success of events • Develop, manage and report on pay-per-click (PPC) campaigns • In conjunction with Sales, develop target markets/buyer personas and create/manage lead follow-up process including direct mail, email, etc.• Assist Sales and Marketing with event planning/logistics, execution, pre- and post-event marketing campaigns • Evaluate new technologies and add-on applications to improve Pardot performance and other marketing tools • Keep on top of email marketing trends and best practices, including mobile design, layout design, calls-to- action, dynamic content, testing and compliancy requirement

• Managed on-boarding full-time, part-time, and temporary hire team members• Implemented communication plans for all store departments for standard operations, busy rush periods, and special events (athletics, graduation)• Established, enhanced, and maintained positive, responsive relationships with campus community, particularly campus administration, athletics departments, faculty and staff (B2B)• Guided all shipping and receiving, inventory management• Control over website management and Public Relations for events (bookstore website and social media platforms

• Posted all artist information concerning shows, performances, upcoming music releases, and create press release materials.• Developed tactics, plans, and goals for artist development. • Use all social media platforms (Twitter, Instagram, Snapchat, Facebook) to promote artists and music. Worked on gathering materials and media for website launch. • Researched target audience demographics to market to appropriate audiences for shows, performances, and music releases• Email marketing via Hubspot to inform listeners of upcoming shows, music or general updates.

• Assisting with all warehouse operations including shipping, receiving, product management, and product placement within the warehouse and on sales floor• Consistently and accurately complete and communicate stock count (data entry) to gain financial awareness of all product inbound and outbound• Weekly financial budget recap with General Manager and District Manager discussing barometer of store, strategies to deter theft, and coach store employees and leadership on the importance of inventory integrity• Research, identify, determine and communicate high shrink categories. After identifying the root cause of replenishment issues, follow up with leadership until the problem is resolved. Results-driven.• Periodically helped with the selection of temporary/seasonal team members

- Partner with other employees to ensure customers’ end-to-end needs for are met and that no customer is left unserved or underserved.- Provide friendly, fast, and accurate processing for all customer transactions at the front lanes and customer service while providing velocity solutions to customers.- Develop strong relationships with customers by becoming a trusted advisor and partner in assisting them in making technology more functional in their lives.- Utilize all relevant sales tools (including Path to Excellence) to assist profitable growth drive and exceed department and individual goals.- Help answer questions and resolve customer issues.- Engage customers using Best Buy Selling Skills while providing fast and friendly processing of all transaction types

• Assist guests in store • Offer to color match make-up with guests• Front all shelved items and re-stock if necessary• Assist in cash-wrap

• Checked email requests regarding customer shipment orders • Fulfill time-sensitive large shipment orders • Prepared items for business conventions • Maintained inventory and stock merchandise

Taught children and teens (ages 4 -15) dance techniques and dance history.