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Strategic Marketing leader and corporate entrepreneur with a proven track record of driving growth for Fortune 500 tech and travel companies. Robotics and AI enthusiast with expertise in launching cutting-edge products, leading remote teams, developing innovative brand strategies, and managing award-winning integrated marketing campaigns that propel growth, drive awareness, and elevate brand value.Contact: kay.brown07@gmail.com
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Chief Marketing OfficerWeviseChicago, Il, Us -
Product Marketing & Brand GrowthLinkedin 2021 - 2024Sunnyvale, Ca, Us- Launch quarterly roadmap featuring AI product solutions. Develop GTM plans, launch strategy, and enablement for new products and features. Lead digital strategy for brand, integrated awareness, and thought leadership creative.- 1 of 15 global marketing employees selected for CMO led DIBs Marketing committee. 1 of 100 LinkedIn employees inducted into LinkedIn's Impact Club and awarded for Global Social Impact efforts. -
Founder & Adjunct ProfessorTrilogy Partners 2018 - 2021- Founder of Trilogy Partners- Marketing consulting firm serving startups through Fortune 500’s.- Adjunct Professor at Purdue University, Aurora University, and Texas A&M University - Marketing and Business. -
Associate Director, Brand & Integrated Marketing CommunicationsAt&T 2009 - 2017Dallas, Tx, Us- Promotions during tenure: Manager -->Sr. Manager--> Lead/Group Manager-->Associate Director- Managed a $20M production ($80M media) budget and led a remote team of 15+ in the execution of national growth marketing campaigns for a diverse portfolio of 5 core products.- Developed and executed integrated marketing campaign strategy spanning multiple channels including digital, web, content, direct mail, spot TV, DRTV, email, video, radio, influencer, social impact, events, partnerships, sponsorships, OOH, and print. -Executed numerous creative with likeability as much as 20% over average during tenure. Created a top performing TV spot that was featured in the Super Bowl. - Grew a full-service strategic inclusive brand and advertising plan including spearheading strategy and implementation on national and local levels for paid, owned, and earned media.- Directed strategic national inclusive marketing campaigns, fostering engagement through major sports partnerships (NBA, NFL, PGA, Olympics, NCAA), sponsorships, and social impact initiatives (Grammys, Essence Festival, UNCF, HBCUs, Lunar New Year, etc.)- Launched Asian youth social media webisode, 'Away We Happened' which achieved 13MM views, engaged 450,000 Asian youth, and won a 2013 AMA Effie award.- Implemented regional advertising initiatives in 40 segmented markets. Led multiple concurrent marketing campaigns including tactical activity to drive sales. -
Product Marketing ManagerGategroup 2007 - 2009Glattbrugg, Zürich, Ch- Led product innovation for United Airlines, Delta Airlines, American Airlines, and British Airways. - Managed product development, research, positioning, narratives, competitive analysis, feature prioritization, product roadmap, and go-to-market strategy for global airline and private jet clients.- Pioneered integration of new Gate Group brand during company acquisition while collaborating with 5 international B2B marketing teams to ensure cross-fertilization of brand identity, market intelligence and product strategy.- Collaborated with cross-functional teams across Engineering, Partnerships, Policy, Communications, Legal, PR, Sponsorships, Advertising, Design, Research, and Finance departments. -
Associate Manager- Brand & Loyalty MarketingRoyal Caribbean Group 2004 - 2007Miami, Florida, Us- Managed the Royal Caribbean Cruises national company loyalty program (Crown & Anchor Society). Defined and executed CRM marketing programs through digital, rewards, redemptions, promotions, television, print, online, and social media. - Nominated for Captains Award for multiple contributions including receiving the single highest guest satisfaction rating for a member cruise in the history of the program.- Partnered with Bank of America in credit card program management for the Royal Caribbean credit card. Guided 31 shipboard sales reps and 22-person call center in credit card sales and call center activation. - Increased future cruise sales by 46% through the incorporation of compelling sales incentive programs.- Developed and implemented African American and U.S. Hispanic diversity marketing (DEI) campaigns across TV, print, radio, DM, online, research, OOH, eCommerce, and sponsorships.- Increased volunteer participation in diversity-focused events by 200% as the executive chair of the Black/African American ERG.
Kay Brown Skills
Kay Brown Education Details
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Mit Sloan School Of ManagementRobotics -
Texas A&M UniversityMarketing -
Alabama Agricultural And Mechanical UniversityPhysics
Frequently Asked Questions about Kay Brown
What company does Kay Brown work for?
Kay Brown works for Wevise
What is Kay Brown's role at the current company?
Kay Brown's current role is Chief Marketing Officer.
What is Kay Brown's email address?
Kay Brown's email address is ab****@****att.com
What is Kay Brown's direct phone number?
Kay Brown's direct phone number is (210) 821*****
What schools did Kay Brown attend?
Kay Brown attended Mit Sloan School Of Management, Texas A&m University, Alabama Agricultural And Mechanical University.
What skills is Kay Brown known for?
Kay Brown has skills like Advertising, Marketing Strategy, Interactive Marketing, Sponsorship, Multicultural Marketing, Social Media Marketing, E Commerce, Strategic Planning, Integrated Marketing, Marketing, Relationship Marketing, Digital Marketing.
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