Kayi Su Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

• Conduct social video listening analysis for leading beauty & fashion brands. • Create project reports for beauty & fashion brands.• Work closely with content creators on focus groups for beauty products testing and development.• Collaborate on the content management of a bi-weekly sustainable beauty newsletter.• Clients: L’Oréal, LVMH, Coty, Sanofi, Nestlé

Paris, Île-De-France, France

• Define and manage the media strategy for a portfolio of content creators on their main social media platforms on the LATAM, ES, UK, and US markets.• Monitor KPIs and campaign performances in order to create successful strategies to drive monetization, audience growth, and future optimization and planning.• Provide regular performance reports and recommendations to optimize processes.• Coordinate with cross-functional teams for the production and delivery of quality content on time.• Optimise schedule and strategic planning based on historical data.• Stay up to date with trends within the content verticals and social media platforms.• Collaborate with Performance Managers to target media platforms and develop weekly content and strategy plans for each creator based on their objectives.

Paris, Île-De-France, France

• Supported the development of the website strategy and promotional material.• Created promotional content and communication campaigns for the digital channels and communications platforms to promote the new website, in collaboration with the CAA MKT chair & the CEMS GO Alumni Team.• Supported in the management of email marketing.• Coordinated with global teams and partner schools in the organization of events and collaborations.• Integrated the payment platform (Stripe) to the website.• Monitored the performance of the new website through the analysis of key metrics and the creation of reports. • Mentoring Platform cleansing & setup.

Paris, Île-De-France, France

CEMS - HEC Business Project• Road-to-market strategy and communication for Tefal’s Includeo product line in France• Conducted interviews, did background research and international benchmarking analysis• Performed recommendations about Road-to-Market adjustments for the international roll out of Includeo• Developed recommendations for communication adjustments based on consumer and press feedback

Santiago, Santiago Metropolitan, Chile

• Assisted in Financial Due Diligence processes• Performed analysis of Target companies's operations (Financial metrics, assets and liabilities, human resources, contracts, customers, etc.)• Conducted market analysis and company valuation tasks in different industries• Analyzed companies' financial statements (Balance sheet, and P&L)• Performed Due Diligence presentations and reports

Santiago, Santiago Metropolitan, Chile

• Analyzed companies' financial reports and information• Calculated Transfer Pricing ratios and did comparability analysis.• Assisted in the elaboration of Transfer Pricing reports• Perfomed Transfer Pricing Sworn Statements

Santiago, Santiago Metropolitan, Chile

• Revamped the company’s social media and content, as part of a strategy to growth brandawareness, reaching 50%+ more consumer engagement.• Organized content calendars, designed layouts for the stores, and created a methodology for easieronline customer response, restructuring the time of response to consumers in a 100%.• Developed advertising campaigns and responsible for contacting influencers and events’ suppliers.

Master In International Management

Activities and Societies: Corporate Relations Comittee Member - CEMS Club SantiagoHome School: UAI Santiago, Chile Host School: HEC Paris.

Cems Master In International Management - Host School

Activities and Societies: Social Committee Member - CEMS Club Paris

Bachelor'S Degree, Business Administration And Management

Santiago, Chile

Business Administration

Exchange semester Brisbane, Australia. Courses: Corporate Finance, Management, Game Theory and Applications, Business Law & Ethics.

High School Diploma

Santiago, Chile