Kay Moore Email & Phone Number

Santa Monica, Ca

• Responsible for the oversight and management of custom advertising campaigns. Custom ad revenue grew from $25M to over $100M. In direct partnership with sales and creative teams, developed the highest levels of client satisfaction through continuous successful delivery on campaign and marketing goals.• Managed new ad product development and strategy including the implementation of online advertising best practices. Ensured adherence of balance between maintaining the integrity of the parent website brand while upholding a favorable consumer experience. • Responsible for the operational and performance maintenance of the existing portfolio of display advertising products.

Santa Monica, Ca

• Launched the redesign of the InsideLine.com site in October 2009. Redesign resulted in a 20% increase in pageviews, SEO traffic and a 10% increase in monthly advertising revenue. Improved navigation and user experience with a new 1280x1024 magazine format layout. • In concert with the editorial team, provided an industry leading "infotainment" online magazine for auto enthusiasts. Website honored with a 2010 Hive Award and a 2011 Best of the Web Awards for Best Blog.• Product owner for the website post redesign and managed day-to-day operations. • Effectively managed competing deadlines and prioritized critical tasks.

Santa Monica, Ca

• Responsible for the automotive ancillary product suite including insurance, finance and warranty. • Managed partner relationships and daily operational support including analytic and revenue reporting.• Liaison to partner clients. Assessed project issues and developed solutions to meet goals and objectives. • Provided counsel and support to clients in defining product vision, technical requirements and consumer user experience. • Managed the development and delivery of an auto dealerships and car repair channel. Integrated and complementary to the parent website, the channel provided users with tools to identify local car dealerships and repair shops. Tools included user ratings, reviews and comments, and leveraged an integrated Google map interface for the listing directory.

Santa Monica, Ca

• Product lead responsible for the delivery and launch execution of third-party (auto) syndication website partners (New York Times, AOL, CNN, IGN, and About.com). • Responsible for the daily operational maintenance of partner websites including analytic and financial reporting. • Worked with intradepartmental cross-functional teams to ensure client standards and expectations were met while ensuring deliverables remained in symmetry with the internal corporate brand and business strategy. During this period, this business unit grew and accounted for 12% of annual company revenue.

Santa Monica, Ca

• Managed the successful launch of two new equity-linked indexed products designed to diversify product offerings and increase company market share. • Enhanced and repackaged the fixed product line portfolio contributing to increased fixed annuity sales of 48% to over $4 billion in 2002.• Developed collateral material including sales ideas, training tools, sales kits, press releases, brochures and presentations designed to increase sales of Guaranteed Products.• Researched and provided competitor product analysis and market trends to support product development and marketing.• Established and maintained external vendor relationships for the development of fixed annuity product research and sales databases.

Santa Monica, Ca

• Developed client (producer) centric marketing communications and functioned as review counsel for content and marketing collateral. • Managed inventory audit project resulting in overall reduction and consolidation of form across product lines.• Created and developed marketing campaign and collateral material to support deferred compensation program for affiliated member agents.• Supported the successful retooling of the life products service division through the development and execution of “ease of use” collateral consumer materials.• Responsible for the development of quarterly statement communications for the variable product division.

El Segundo, Ca

• Created systems, procedures and service standards for establishing and maintaining a state-of-the-art service center.• Instrumental stakeholder in the planning and design of the IVR and Web enabled Customer Relationship Management System.• Provided workflow analysis and assisted in special projects for senior management.• Hired and trained 25+ customer service representatives.

Los Angeles, Ca

• Responsible for the Quality Assurance/Conservation fiscal department budget of $1.5M.• Managed a staff of 4 Quality Assurance Specialists in conduct of quality assurance measures, specializing in cross-functional areas of new business, licensing, compensation and financial services.• Managed a staff of 2 Marketing Relations Specialists in exceptions and service related issues for broker/dealer key accounts.• Responsible for analysis of financial cost-benefit decisions that impacted business relationships of top producing broker/dealer key accounts.• Supported in-house counsel and internal audit team on Department of Insurance cases, market conduct exams, audits, and fraudulent policy activities.