Responsible for driving brand partnerships and enhancing media outreach to strengthen personal styling brand’s market presence.Identified and cultivated relationships with potential partners and media outlets, focusing on earned media to enhance brand visibility.Developed and executed branding and marketing outreach strategies, resulting in measurable increases in partnership engagement.Drafted compelling email pitches and created talking points for media appearances, ensuring… Show more Responsible for driving brand partnerships and enhancing media outreach to strengthen personal styling brand’s market presence.Identified and cultivated relationships with potential partners and media outlets, focusing on earned media to enhance brand visibility.Developed and executed branding and marketing outreach strategies, resulting in measurable increases in partnership engagement.Drafted compelling email pitches and created talking points for media appearances, ensuring effective communication and preparation for interviews.Led initiatives to refine the brand's identity and strategic direction, evaluating effectiveness through market research and performance metrics.Formulated and assessed comprehensive brand strategies, including market positioning, competitive analysis, and customer feedback, to identify growth opportunities. Show less

PROJECTS: Boutique Personal Training — 2022 Curated social media content in line with the brand's voice and fitness industry trends to promote the classesWrote and sent weekly class recap emails to fitness class participants to build client relationshipsCreate new exercise programs monthly based on customers fitness goals and physical needsSpearheaded month long group fitness classes that increased gym visibility, resulting in new clients and increased… Show more PROJECTS: Boutique Personal Training — 2022 Curated social media content in line with the brand's voice and fitness industry trends to promote the classesWrote and sent weekly class recap emails to fitness class participants to build client relationshipsCreate new exercise programs monthly based on customers fitness goals and physical needsSpearheaded month long group fitness classes that increased gym visibility, resulting in new clients and increased revenueStylebyTipp — 2021 CopywriterAuthored cross-platform copy and scripts to increase brand awareness and persuade action.TEDxWakefield — 2019 - 2020Marketing, Lead Graphic DesignerConsulted with senior leadership to define & detail commercial concepts as related to the business strategy and developed project scopes outlining project specs: aesthetic, business objectives, speed, scalability, cost & margin.Collaborated & communicated with partners throughout the design process & project phases.Allocated & directed the use of graphic assets related to brand positioning.Conducted resource audits, then used findings to identify roadblocks & develop corresponding action plans.Developed brand-right commercial graphic designs, corresponding copy & graphic spec packs.Disrupt & L.E.A.D Podcast — 2018 - 2019Audio Editor and WriterResearched and implemented growth strategies based on current podcast trends to improve podcast structure and visibility.Performed editing & fine tuning on podcast audio as needed until desired results were achieved.Authored copy for relevant streaming platforms and updated podcast metadata Show less

Direct, implement, monitor, and evaluate marketing communications strategy and programs ensuring cohesive brand representation across all platforms.Create and manage team calendars for social media platforms, social campaigns, and newsletterDevelop and implement newsletter direction and manage newsletter writing team, and write email contentStrategize with Director of Strategic Partnerships on external communications with new partners, sponsors and collaborators and PR… Show more Direct, implement, monitor, and evaluate marketing communications strategy and programs ensuring cohesive brand representation across all platforms.Create and manage team calendars for social media platforms, social campaigns, and newsletterDevelop and implement newsletter direction and manage newsletter writing team, and write email contentStrategize with Director of Strategic Partnerships on external communications with new partners, sponsors and collaborators and PR rolloutEstablish yearly and quarterly goals for the marketing and communications teamDefine KPIs and perform monthly audits measuring campaigns and social posts effectiveness, and engagement Show less

Organized and developed podcast topics content, researched, maintained deadlines, and co-host podcastDeveloped and co-hosted podcast, researched topics, sourced, and interviewed guests.Collaborated with co-hosts to plan multi-episode seasons programming by implementing data-backed engagement strategiesConsulted with creative director and designers to develop brand visuals for streaming platforms and social media.Conducted market research to identify on-brand storylines, and… Show more Organized and developed podcast topics content, researched, maintained deadlines, and co-host podcastDeveloped and co-hosted podcast, researched topics, sourced, and interviewed guests.Collaborated with co-hosts to plan multi-episode seasons programming by implementing data-backed engagement strategiesConsulted with creative director and designers to develop brand visuals for streaming platforms and social media.Conducted market research to identify on-brand storylines, and topicsDeveloped & implemented project management methods for cross-functional teams to hit deadlinesManaged marketing team and provided mentoring, training, development & support to junior design talent & graphic teams Show less

Worked within a 5-person field marketing team in collaboration with a Bronx Council member's office to host a block party for 150+ attendeesSupported execution of 15+ event activations that drove attendee engagement Developed relationships with event sponsors, community organizations, and talentWrote and edited marketing materials: invitations, sponsorship/thank you letters, radio ads and social media postsOrganized and updated contact, invite lists, and budgetAssisted with… Show more Worked within a 5-person field marketing team in collaboration with a Bronx Council member's office to host a block party for 150+ attendeesSupported execution of 15+ event activations that drove attendee engagement Developed relationships with event sponsors, community organizations, and talentWrote and edited marketing materials: invitations, sponsorship/thank you letters, radio ads and social media postsOrganized and updated contact, invite lists, and budgetAssisted with event day set up Show less

Worked with senior leadership to define & detail brand identity & refine programming concepts for their in-house talent and developed marketing strategies, campaigns, and timelines.Directed meetings to solidify talent brand identity and toolkit, target audience and goals and developed marketing strategies for executions on various social media platformsDeveloped customized project scope by defining the marketing needs of the brandCollaborated with talent to develop multi-episode… Show more Worked with senior leadership to define & detail brand identity & refine programming concepts for their in-house talent and developed marketing strategies, campaigns, and timelines.Directed meetings to solidify talent brand identity and toolkit, target audience and goals and developed marketing strategies for executions on various social media platformsDeveloped customized project scope by defining the marketing needs of the brandCollaborated with talent to develop multi-episode seasons programming by implementing engagement strategies developed by analyzing data insights to drive & improve the creative processConsulted with creative director and designers to develop brand visuals and assisted with onset design and set up for shoots Show less

Collaborated with cross-functional teams: creative directors, designers, & marketing teams from concept to execution.Implemented an auditing process that ensured brand tone, voice & messaging based on audience trends.Authored articles, copy & created illustrations for digital distribution.