Kayla B. Johnson work email
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Kayla B. Johnson personal email
Creative, solutions-driven Advertising Sales Planner with over 5 years of experience in media & entertainment. Enthusiastic about engaging diverse audiences through authentic, relevant storytelling and partnerships. Outgoing with proven ability to produce innovative solutions and quality results working in teams of varying sizes and independently. Expertise in Account Management, Client Relations, Marketing Strategy, and Copywriting.
The Walt Disney Company
View- Website:
- disneycareers.com
- Employees:
- 177135
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Sales PlannerThe Walt Disney CompanyAtlanta, Ga, Us
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Sales Planner | Disney Entertainment TelevisionThe Walt Disney Company Jun 2022 - PresentNew York, United States• Manages approximately $34M of upfront and scatter RFP sales for cable entertainment advertising campaigns across Freeform, FX, and National Geographic linear networks• Partners internally with Sales and Revenue Management to implement packaging and pricing strategy, as defined by rate cards and guidelines• Collaborates with 26 advertising partners under WPP holding company servicing CPG, Tech & Telco, and Pharma clients registering and managing proposals via budget revisions, incremental spend, optimizations, make goods, and cancellations• Works closely with internal Ad Operations to execute ad campaigns, maximize delivery against contracted goals, and address client reporting needs• Assists Account Executives in pre-sales process by offering expert knowledge of network offerings, advantages, and partnership opportunities
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Digital CopywriterBold Culture By Streamlined Oct 2020 - Aug 2023New York, United States• Crafted B2B and B2C copy for social media creative and newsletters, highlighting the value of inclusive practices and marketing strategies within advertising, media, and entertainment• Worked directly with Copy Editor to craft well-developed, engaging copy to drive subscription growth and increase consultation bookings -
Contributing WriterBold Culture By Streamlined Jun 2020 - Feb 2022New York, United States• Conducted consumer research, analyzing trends and statistics of multicultural and underrepresented audiences to develop short and long-form articles for website and annual consumer behavior reports, The Black Paper and Spectrum
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Ad Sales Associate - Vh1 | Mtv | LogoParamount Jun 2021 - May 2022New York, United States• Executed national broadcast television advertisement placements across LOGO, VH1, and MTV networks, totaling approximately $80M in ad revenue• Maintained relationships with over 30 advertising partners under IPG holding company, acting as primary point of contact for day-to-day campaign requests and revisions for CPG, QSR, Pharma Tech & Telco clients• Coordinated internally with Client Service Management, Pricing & Inventory, and Traffic to carry out advertisers' creative assets, brand safety guidelines, and specific requests• Monitored and regularly reported campaign impressions, collaborating internally with Billing & Finance to ensure assigned orders were delivered and billed in full -
Staff WriterNc Magazine Dec 2019 - Oct 2020Greater Atlanta AreaDigital & print magazine focusing on lifestyle and culture, amplifying stories and experiences of Millennial and Gen-Z creative entrepreneurs. -
Entertainment Brand Marketing Intern - Tbs | Tnt | TrutvWarnermedia Sep 2019 - Apr 2020Greater Atlanta Area• Supported team through operational tasks: monitored progress of all pitches in marketplace, transcribed meeting minutes, maintained master timelines for multiple low-lift and large-scale marketing campaigns• Monitored progress of project deliverables, communicating interdepartmentally to articulate requests, notes, and deadlines• Contributed to brand partnership pitches by conducting thorough research of potential influencers and brand partners aligned with campaign messaging, target audience, metrics, and values• Developed marketing decks for OOH developments, brand partnership pitches, and social media campaigns for internal and external presentation -
Blog Editor & Social Media InternOne Musicfest Sep 2018 - Sep 2019Greater Atlanta Area• Managed, reviewed, and edited article submissions from a hybrid team of 6 freelance writers, reporting to Editor-in-Chief for publishing approval to company blog via WordPress• Collaborated closely with Graphic Design interns to promote blog articles across social media platforms such as Instagram, Twitter, and LinkedIn• Contributed 15 published articles highlighting festival sponsoring partners, vendors, merchandise, and performing artists• Captured and published live video and photography throughout festival weekend -
Blog ContributorOne Musicfest Apr 2018 - Sep 2018Greater Atlanta Area
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Social Media Marketing InternCoco Studios Jul 2018 - May 2019Atlanta, Georgia -
President | Zeta Phi ChapterDelta Sigma Theta Sorority, Inc. Apr 2018 - Apr 2019Greater Atlanta AreaLed New Member Initiation (Spring 2019)Georgia State University Student Organization of the Year (2018-2019)Georgia State University Royal Flame for Outstanding Small-Scale Program (2018-2019) -
Treasurer | Zeta Phi ChapterDelta Sigma Theta Sorority, Inc. Apr 2017 - Apr 2018Greater Atlanta Area
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Production AssistantVisionarher Productions Aug 2017 - Aug 2018Atlanta, Georgia, United States
Kayla B. Johnson Skills
Kayla B. Johnson Education Details
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Cum Laude -
High School Diploma
Frequently Asked Questions about Kayla B. Johnson
What company does Kayla B. Johnson work for?
Kayla B. Johnson works for The Walt Disney Company
What is Kayla B. Johnson's role at the current company?
Kayla B. Johnson's current role is Sales Planner.
What is Kayla B. Johnson's email address?
Kayla B. Johnson's email address is ka****@****ney.com
What schools did Kayla B. Johnson attend?
Kayla B. Johnson attended Georgia State University, Walnut Hills High School.
What skills is Kayla B. Johnson known for?
Kayla B. Johnson has skills like Leadership, Event Planning, Public Speaking, Social Media, Creative Writing, Video Editing, Photography, Public Relations, Event Management, Sales, Social Media Marketing, Journalism.
Who are Kayla B. Johnson's colleagues?
Kayla B. Johnson's colleagues are Scotty Garcia, Steven Ephraim, Jason Baisley, Ann Polson, Todd Benson, David Kern, Tom Gerald.
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Kayla B Johnson
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