Kayla B. Johnson Email & Phone Number

Atlanta, Ga, Us

New York, United States

• Manages approximately $34M of upfront and scatter RFP sales for cable entertainment advertising campaigns across Freeform, FX, and National Geographic linear networks• Partners internally with Sales and Revenue Management to implement packaging and pricing strategy, as defined by rate cards and guidelines• Collaborates with 26 advertising partners under WPP holding company servicing CPG, Tech & Telco, and Pharma clients registering and managing proposals via budget revisions, incremental spend, optimizations, make goods, and cancellations• Works closely with internal Ad Operations to execute ad campaigns, maximize delivery against contracted goals, and address client reporting needs• Assists Account Executives in pre-sales process by offering expert knowledge of network offerings, advantages, and partnership opportunities

New York, United States

• Crafted B2B and B2C copy for social media creative and newsletters, highlighting the value of inclusive practices and marketing strategies within advertising, media, and entertainment• Worked directly with Copy Editor to craft well-developed, engaging copy to drive subscription growth and increase consultation bookings

New York, United States

• Conducted consumer research, analyzing trends and statistics of multicultural and underrepresented audiences to develop short and long-form articles for website and annual consumer behavior reports, The Black Paper and Spectrum

New York, United States

• Executed national broadcast television advertisement placements across LOGO, VH1, and MTV networks, totaling approximately $80M in ad revenue• Maintained relationships with over 30 advertising partners under IPG holding company, acting as primary point of contact for day-to-day campaign requests and revisions for CPG, QSR, Pharma Tech & Telco clients• Coordinated internally with Client Service Management, Pricing & Inventory, and Traffic to carry out advertisers' creative assets, brand safety guidelines, and specific requests• Monitored and regularly reported campaign impressions, collaborating internally with Billing & Finance to ensure assigned orders were delivered and billed in full

Greater Atlanta Area

Digital & print magazine focusing on lifestyle and culture, amplifying stories and experiences of Millennial and Gen-Z creative entrepreneurs.

Greater Atlanta Area

• Supported team through operational tasks: monitored progress of all pitches in marketplace, transcribed meeting minutes, maintained master timelines for multiple low-lift and large-scale marketing campaigns• Monitored progress of project deliverables, communicating interdepartmentally to articulate requests, notes, and deadlines• Contributed to brand partnership pitches by conducting thorough research of potential influencers and brand partners aligned with campaign messaging, target audience, metrics, and values• Developed marketing decks for OOH developments, brand partnership pitches, and social media campaigns for internal and external presentation

Greater Atlanta Area

• Managed, reviewed, and edited article submissions from a hybrid team of 6 freelance writers, reporting to Editor-in-Chief for publishing approval to company blog via WordPress• Collaborated closely with Graphic Design interns to promote blog articles across social media platforms such as Instagram, Twitter, and LinkedIn• Contributed 15 published articles highlighting festival sponsoring partners, vendors, merchandise, and performing artists• Captured and published live video and photography throughout festival weekend

Greater Atlanta Area

Atlanta, Georgia

Greater Atlanta Area

Led New Member Initiation (Spring 2019)Georgia State University Student Organization of the Year (2018-2019)Georgia State University Royal Flame for Outstanding Small-Scale Program (2018-2019)

Greater Atlanta Area

Atlanta, Georgia, United States

Bachelor’S Of Arts, Film & Media, Cum Laude

Activities and Societies: Delta Sigma Theta Sorority, Inc. Spotlight Programs Board | Live Entertainment Committee Quiet Storm Mentorship.

High School Diploma