Responsible for developing media plans in accordance with the objectives and strategies for the client, implementing and maintaining media buys, making appropriate recommendations for the growth of the media plan, participating in client meetings, researching incremental opportunities, training the Junior Planner in all aspects of interactive planning and buying, and developing/maintaining relationships with media suppliers

Responsible for analyzing performance results and optimizing campaigns, proposing opportunities and solutions for Clients, billing, writing POV’s, acquiring working knowledge of the interactive media space, and developing strong interpersonal skills with an ability to frequently interface with Clients

Set up and trafficked campaigns through 3rd party ad servers, determined best practices for implementing conversion tracking, monitored and tested creative tracking, worked as a project manager between media, creative and rich media technology departments, and worked with publisher sites to resolve any campaign set up or tracking issues