I'm Kayla Branson, a marketer with over six years of experience helping brands connect with their audiences. Through my agency work, I’ve had the pleasure of partnering with well-known resale brands like Once Upon a Child, Plato's Closet, Clothes Mentor, and Style Encore. Currently, I serve as a Marketing Coordinator at Dr. Brown's Company. One of my favorite aspects of the role is attending trade shows, where I get to meet new parents and talk about Dr. Brown's extensive range of products. I thrive on finding creative solutions to challenges—at my core, I'm a problem solver who loves turning ideas into results.
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Marketing CoordinatorDr. Brown'SSt. Louis, Mo, Us -
Marketing CoordinatorDr. Brown'S Sep 2021 - PresentSt Louis, Missouri, United States- Assists on workflow, completion, and delivery of all elements of Handi-Craft's marketing department- Initiates and assists on creative projects with design agencies, including advertisements, brochures, catalogs, and displays- Assists with Dr. Brown's media plans, including all national schedules with pregnancy, baby, and parenthood media partners- Manages consumer fairs and trade shows, including registration, participation, staffing, samples, and booth display- Researches industry data, trends, and competitor information- Assists with Public Relations efforts with external agencies for press releases and other press materials, plus crisis management and brand PR support - Maintains product catalogs for sales department, customer service, and marketing partners- Creates and distributes reports to company management- Assists with Dr. Brown's and Sweetie Pie Organics ad schedules- Creates and manages social media content and schedules for Sweetie Pie Organics and Smilo -
Lead Account ManagerHipbone Marketing Feb 2018 - Sep 2021Ballwin, Mo- Managed accounts and cultivated relationships with 10 clients with 19 Once Upon a Child and Plato's Closet locations across the United States. - Monitored and respond to 76+ resale franchise stores' Facebook and Instagram questions, comments, and complaints.- Social media copy writing, content creation, and publishing.- Managed and trained Production Assistants. - Created custom email campaigns weekly, including copywriting, graphic/content creation, and scheduling.- Regularly updated websites with fresh content and promotion details.- Explored new media alternatives, adapted to evolving consumer and client needs and refined overall strategies to deliver exceptional results to clients.- Monitored and measured performance metrics from social media, digital advertising, email, and in-store sales. -
Assistant ManagerPlato'S Closet Jun 2016 - Jan 2018Manchester, Mo- Promoted from Sales Associate to Key Holder within 6 months.- Promoted from Key Holder to Assistant Manager within 12 months.- Managed Staff of 20+ associates.- Increased profits through effective sales training and troubleshooting sales reports.- Assigned associates to specific duties to best meet needs of the store.
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Director Of Post Production Of River TalesSoutheast Missouri State University: Department Of Mass Media Sep 2014 - May 2016Cape Girardeau, Mo- Editor and program content coordinator for a thirty-minute magazine program broadcast on CBS (KFVS/WQWG) and FOX (KSBI/WDKA) affiliates.
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Production/Facilities Coordinator Department Of Mass MediaSoutheast Missouri State University 2014 - 2016Cape Girardeau, Missouri- Managed facility scheduling, equipment check-out, and assisted in student productions. -
Production AssistantOvc Digital Network 2014 - 2016Cape Girardeau, Missouri- Production Crew Member for live webcasts of Southeast Missouri State University sporting events.
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Retail Department LeadSix Flags Feb 2010 - Aug 2015Greater St. Louis- Directed and supervised employees. - Received Service Superstar Award for providing friendly, clean, fast, safe service.
Kayla Branson Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Kayla Branson
What company does Kayla Branson work for?
Kayla Branson works for Dr. Brown's
What is Kayla Branson's role at the current company?
Kayla Branson's current role is Marketing Coordinator.
What schools did Kayla Branson attend?
Kayla Branson attended Southeast Missouri State University, St Francis Borgia Regional High School.
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Kayla Branson
New York City Metropolitan Area2gs.com, goldmansachs.com -
Kayla Branson
Professional Development And Experiential Programs Coordinator | Fashion Stylist | Event Coordinator | Career AdvisorBlacksburg, Va2vt.edu, vt.edu1 +143453XXXXX
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2hodesiq.com, garnethealth.org
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Kayla Branson
Psychology Major In The College Of Arts And Science At Drexel UniversityPhiladelphia, Pa
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