Kayla Colbert Email & Phone Number

New York, Ny, Us

Product Manager, BigFuture School- Elevated iOS and Android app ratings from 1.7 to 4.2+ and 4.6, respectively, by implementing user-driven enhancements and reducing error instances, positioning BigFuture School as #3 in Apple’s Education category.- Enhanced Request for Information click-through rate to 16.8% by reducing friction in the messaging feed and streamlining score reporting, boosting student access to relevant college connections.- Led acquisition strategy that onboarded over 400K new student users for a novel higher education recruitment product, driving substantial growth and market penetration.- Increased student engagement by 29.4% through targeted improvements in app navigation, personalized college search tools, and expanded resources, supporting BigFuture School’s yearly retention and interaction goals.Product Manager, BigFuture.org- Managed and delivered a redesign of BigFuture College List, resulting in November with 8.52M logged-in visits, a 36% increase year-over-year and 116% of our annual target.- Initiated BigFuture College Search feature updates to increase utilization and conversion rates, which led to a 14% increase in views quarter over quarter and conversion rate of College Search to subsequent College Profiles increased by 15.98%, with 48.8% of users now converting.- Led the College Profiles 2.0 redesign, enhancing engagement with visually appealing, data-driven insights; tracked success through increased student interaction across tabs and surveys aimed to improve the website’s 4.19 helpfulness rating.

San Francisco, Us

San Francisco, Ca, Us

Mclean, Va, Us

- Spearheaded the redesign project of the ID.me website to cater to individual consumers and drive higher conversions across Marketplace products, which resulted in an increase of utilization of Marketplace products by ~300% in the first month of launch due through organizing a complex workflow structure in JIRA to unify 4 teams.- Owned the strategy, product roadmap, budget and execution that inform the actions of the cross-functional stakeholders for a beta product, ID.me Jobs, which generated over 15K in monthly revenue within 6 months of inception.- Established and curated strategic partnerships with 22 government agencies in 3 months, decreasing customer churn and increasing credential utilization by implementing valuable new features into the product roadmap and strategy.- Defined and championed the creation of a universal navigation menu across the ID.me online ecosystem that would leverage customer behavioral data to encourage cross-selling, with not just product, design, and engineering working together, but also collaborating with sales, marketing, member experience, and many other cross-functional teams across the company.

Morrisville, Nc, Us

Morrisville, Nc, Us

- Led the development of digital product lines to close gaps in the B2C healthcare education market, resulting in an increase of website revenue by 17% by leading a cost-effective market research strategy.- Optimized the launch process for all new digital healthcare education products across three B2C websites resulting in more than 300 new products by partnering with marketing and engineering in designing a new target audience website page, additional navigation features, marketing emails, and paid search campaigns.- Owned media strategies roadmap and budget for future advertisement opportunities that generated over 200K in sales annually by collaborating with Sales to execute top advertisement offerings with health care systems and universities. - Designed and created numerous course bundles on core websites, including 51 nurse certification review bundles, 2 DSP bundle maintenance, 23 nurse state renewal bundle transition projects, 13 occupational therapy bundles, and 35 physical therapy bundle builds as a result of extensive market research on market needs.

Raleigh, North Carolina, Us

- Managed a 13-member underwriting team with accountability for implementing process improvements, ultimately heightening productivity by 94% and reducing product delivery times by four weeks by auditing their existing process and conducting training sessions to eliminate bottlenecks.- Coordinated and directed the build of a new marketing communication repository and yearly review process as a result of proactively detecting marketing communications gaps that were showcased in the market research data. - Designed the product vision and strategy for a new B2B underwriting pilot program that increased loyalty and customer engagement by utilizing machine learning data to predict customer behavior to create a personalized product portfolio.- Owned, managed, and responded to Market Research conducted for all Contract Underwriting customers, partners, and clients; resulting in an improved customer experience, user interface, and complaint system.

Raleigh, North Carolina, Us

- Streamlined inbound marketing requests as well as inter-team progress and communication by integrating a Salesforce workflow, which increased efficiency visibility to all stakeholders.- Managed and executed the organization’s external marketing strategy and internal communications on-time by leveraging my creative writing skills and time management skills.- Employed control and authorization over the planning and execution of over 30 social, internal, industry, incentive-based, customer appreciation, and sales events which were completed under budget and on time by prioritizing competing tasks and resolving conflicts related to meeting numerous deadlines.- Led creation of a suite of Tableau dashboards for the Marketing Organization that improved trend analysis, performance, and decision-making by leveraging my skills in data analytics.

• Consulted the Kay Yow Cancer Fund with a six-month market research project focused on revamping their social media strategy. • Conducted and oversaw two focus groups and one in-depth interview for the Kay Yow Cancer Fund on NC State campus.• Examined Marketing Research utilizing SPSS. • Launched a $10,000 Paid Search Campaign for the Environmentalist for Effective Education organization. • Obtained Certification in Google AdWords, Google Analytics, GAIQ, and Mobile.

Durham, Nc, Us

• Finalized competitive analysis on Outdoor Lighting Competitors to optimize product marketing strategies.• Optimized product success rates, marketing campaigns and pricing strategies through market research and customer interviews.

Raleigh, Nc, Us

• Cultivated and fostered key vendor relationships regarding acquisition, onboarding, and accounts payable.• Maintained accurate corporate financial records, invoices and receipts utilizing one accounting system.

Raleigh, Nc, Us

• Cultivated and fostered key vendor relationships regarding acquisition, onboarding, and accounts payable.• Maintained accurate corporate financial records, invoices and receipts utilizing one accounting system.• Reviewed and approved corporate credit card transactions for fraud and accuracy.

Bachelor’S Degree, Business, Marketing

Associate Of Science - As, Interior Design

Certification, Interior Architecture