- Deliver B2B marketing best practice education to Premier Success marketers in a range of industries using Salesforce and Pardot to enhance their experience with the Pardot Platform ensuring proper usage of data and best results in campaign performance resulting in $570,000 renewal impact and $3.5M contract renewal potential- Strategize methods to present product adoption guidance, product education, and marketing solutions surrounding Pardot automation tools, emails, A/B testing, implementation, new administrator onboarding, engagement studio usage, form and landing page creation, and various Salesforce/Pardot resources- Manage and strengthen customer relationships to ensure continued success in their Pardot journey through customer account audits, one-on-one engagements, and success story documentation resulting in a 4.8/5 customer satisfaction score

- Lead liaison between the marketing and advancement team for the corporate sponsor, United States Marines account- Produced and promoted live virtual fundraising events with over 50,000 viewers, guest celebrity speakers, and performers- Managed and created email and social media fundraising campaigns consisting of over 88,000 consumers - Lead virtual program and webinar live streaming with Zoom, Facebook Live, and YouTube Live- Designed digital promotional content using Adobe Photoshop, Adobe InDesign, and Canva

- Develop marketing plans including social media and email campaigns for small business clients- Design informational and promotional graphics along with website landing pages- Analyze current and future state opportunities for small business clients in the midst of pandemic uncertainty- Implement virtual engagement programming initiatives

The Indiana University Auditorium hosts traveling Broadway shows, concerts, community ceremonies, and lectures. This historical venue is maintained by 14 full-time employees, 200+ part-time employees, and 600+ volunteers.-Manage venues including the IU auditorium, Memorial Stadium, and Assembly Hall while directing crowds of 3,000+ patrons-Provide assistance to incoming patrons regarding safety and exceptional service

- Implemented website updates and editing using Wordpress and Joomla software- Analyzed return on investment for social media and google ads that was reported to the company’s VP of Marketing resulting in cost reduction for the third quarter- Created and sent promotional and informative emails to 70,000 subscribers with a 70% average open rate

• Assisted with planning, production, and execution of highlight videos and montages for the Summer Symposium consisting of approximately 2,000 participants, and Grand National Championships in Lucas Oil Stadium• Designed and drafted field passes, flyers, social media graphics, and signs using InDesign and Canva• Specialized in blog writing highlighting music educators around the country and daily recaps of the symposium• Assisted with preparation and submission of International Festivals and Events Association applications in which the company won 4 gold awards, 4 silver, and 1 bronze• Created and managed social media campaigns