Kayla Dees Email and Phone Number

Social Media Management- Develops and executes engaging social media content for B2B audiences, specifically on LinkedIn & Instagram- Crafts compelling social media captions and manages posting schedules.- Oversees the company’s social media presence, ensuring engaging and relevant content is regularly posted.- Monitors social media metrics and adjusts strategies to optimize performance.Advertising and Promotion- Develops and manages advertising campaigns across various platforms, including print, digital, and social media.- Monitors and analyzes the performance of advertising campaigns, adjusting strategies as needed.- Assists with retargeting campaigns to nurture leads and drive conversions.- Assists with planning and coordinating company participation in industry tradeshows and events.- Tracks expenses and provides regular reports on budget performance.Administrative Support- Manages marketing databases and CRM systems.- Provides administrative support to the marketing department, including scheduling meetings, preparing presentations, and managing travel arrangements.Market Research and Analysis- Conducts market research to understand customer needs, preferences, and trends. - Analyzes data to identify opportunities for brand growth and development.- Uses insights to inform branding and marketing strategies.Team Collaboration and Leadership - - Works closely with the sales team to ensure marketing efforts align with sales goals and objectives. - Manages relationships with external partners, such as PR agencies and advertising firms.Content Creation and Management-- Oversees the production of high-quality marketing materials, including brochures, catalogs, videos, and social media graphics. - Ensures all marketing materials and activities comply with brand guidelines and standards.

● Conducted target market research to scope industry competition and identify trends● Harnessed brand marketing with a responsive brand image with a creative design● Conducted A/B testing and analyzed campaign performance to optimize engagement● Put together realistic budgets based upon costs and fees for successfully operating business● Studied market to determine optimal pricing of goods to capitalize on emerging opportunities● Devised and deployed digital marketing and sales tactics to drive growth and achieve goals● Employed creative directing for all social content and video production● Capitalized on social media platforms to increase market awareness

● Produced engaging reels, posts, and event promotion flyers for Instagram and TikTok● Managed content capture onsite during events to align with predetermined strategies● Assisted with onsite logistics and production support of live music events● Location scouted venues in the entertainment industry to host potential shows● Maintained a perfect attendance record for intern meetings and all live events

● Maintained and scheduled influencer to franchisee relations in the nationwide network● Collaborated with media agencies to maintain a timeline of content and strategies● Capitalized on research to develop data driven marketing strategies and campaigns● Developed a social media calendar to post for 5,200+ store Facebook accounts● Lead the redesign and launch of The UPS Store’s official YouTube profile● Developed and managed content for PR's ongoing 'Stories from the Store' initiative● Assisted in developing content for national and local advertising campaigns● Analyzed campaign performance metrics and optimized strategies for improved results● Assisted with production for on-site photoshoots, interviews, and network wide conventions● Developed and maintained ongoing relationships with area franchisees in the network● Planned and executed in person and online events to increase employee morale and leadership

● Tracked inventory for in office equipment on excel ● Managed expense reports for Michelle Van Slyke, SVP of Sales & Marketing● Scheduled appointments, managed booking systems, and maintained organized projects● Worked cohesively in cross-functional collaborations and adapted to new environments quickly● Maintained and tracked data sheets, social media metrics, and documented internal processes● Tracked and documented quarterly ad spend budgets ranging $1,000- $5,000 for 37 area franchisees

● Confidently promoted and sold the menu to prospective customers● Provided excellent customer service and educated customers about our services● Coordinated smooth execution of in-house events and private parties● Directed content creation, such as making reels on Instagram, or directing photos of plated food● Governed dining area with natural leadership talents and organizational strategies focused onbalancing guest and business needs