Kayla Devore Email & Phone Number

Greenville, Sc, Us

Morrisville, North Carolina, United States

-Build & maintain client relationships by hosting weekly review calls to align on strategy & goals-Build, maintain, and optimize campaigns across various retail sites (Amazon, DSP, Criteo, CitrusAd, Walmart, Wayfair)-Measure campaign efficiencies by analyzing category benchmarks-Develop budget recommendations and future roadmap for clients-Leverage technology to make optimizations at scale-Create & build retail media plans as new opportunities arise

Raleigh-Durham, North Carolina Area

Premier automotive & small business marketing services. Daily Responsibilities include: -Responsible for Google/Microsoft Ads new account onboardings & maintenance -Manage Paid Google, Bing, YouTube, & Retargeting campaigns-Experience building / maintaining Local Service Ads (LSA’s), Local Campaigns, Dynamic Search Ads (DSA’s), Discovery Campaigns, VIN VDP/SRP Campaigns, TrueView for Action YouTube Campaigns, HTML5 Dynamic Display Campaigns -Create ad copy & extensions to improve CTR, ad position, & quality score-Prepare budget recommendations for new & existing clientele -Manage budget allocation across various platforms-Track key performance metrics to ensure campaign success-Create and manage keywords & ad groups -Test and deploy automated bidding strategies across Google campaigns -Responsible for reports & synopsis of account health to share to the Marketing Consultants-Send review emails to clients & schedule review calls to analyze metrics & performance-Lead company project for video research & best practices to cascade to other departments -Responsible for training other team members & interns on our marketing strategies & implementations -Analyze & pull reports with aggregate data to locate trends

Raleigh-Durham, North Carolina Area

Netsertive is a marketing technology company that enables brands, publishers, and local businesses to reach customers online, at scale. Responsibilities: -Managed 200+ accounts in Technology, Health Care, IT, and Fitness verticals on various platforms such as Google, Bing, & Facebook-Managed the success of these accounts by tracking and managing digital marketing metrics and key performance indicators -Strategised tactics to improve paid search campaign's overall success and ROI for our clients -Daily use and understanding of Google Ads, Google Analytics, and Tag Manager -Created budgets, updated geo settings, & optimized/updated search keywords

Syracuse, New York Area

Advance Media New York is a digital advertising agency.Accomplishments:-Researched marketing strategies for a webpage with 350,000+ monthly visitors and presented findings at the World Trade Center to 10+ top level executives of Advance Local, a top-8 global media company.-Built custom Facebook audiences for 12+ clients and provided statistical analysis to optimize campaign performance; evaluated social presence for 7 manufacturing companies featuring improvement recommendations.-Created a digital marketing proposal featuring goals, timelines, and capabilities; implemented 10+ research decks to ensure in-house consistency with product solutions and clientele.

London, United Kingdom

Keep Calm-O-Matic: Business is to customize products...apparel, mugs and other accessories,-Produced weekly social analytical excel report-Data search using Hootsuite, Tailwind, Social Media site analytics-Gathered statistics of customer impressions; weekly sentiment analysis-Analyzed demographics: buying habits, age, location, gender, related season-Researched competitor products-Developed marketing strategies based on target demographics-Created customer flyers & surveys-Critiqued company website (updates made based on this feedback)-Created company social media graphic posts-Created Holiday campaign ideas-Participated in weekly marketing meetings with team

Liverpool, New York

Liverpool, Ny