Kayla Hagan Email & Phone Number

Texas, United States

Dallas, Texas, Us

Santa Monica, Ca, Us

• Enhanced the efficacy of advertising campaigns by leveraging both traditional and digital media platforms including radio, television, digital channels, cinema, and out-of-home (OOH) advertising, serving two major accounts.• Developed and managed a comprehensive media strategy for over $50M in annual digital media spend, built on data-driven yearly plans. This included the identification of underperforming partners, strategies for incremental conversions, and an optimal channel mix for the ideal reach and frequency.• Integrated multi-channel media strategies that aligned with key business objectives, resulting in an enhanced brand image, audience engagement, and a measurable increase in ROI across two diverse accounts.• Directed and mentored a team comprised of an Associate Media Planner and a Media Planner. Conducted performance reviews and offered coaching to prepare team members for their next career advancement.

San Francisco, Ca, Us

• Maximizing the impact of advertising campaigns through a range of media platforms like radio, television, digital channels, cinema, and OOH• Use a myriad of planning tools to analyze demographic data in order to determine what type of advertising would best suit the brand's goals• Strategize, implement and manage $100M+ annual digital media budget, through building each quarterly plan off a foundation of data-driven optimizations, including identifying partners performing below the benchmark, tactics driving incremental conversions, and a channel mix providing ideal reach/frequency.• Main POC for 26 media partners, leading day-to-day implementation of direction and feedback based on bi-weekly performance optimizations.• Direct manager of 1 Associate Media planner and 2 Media planning Coordinators, completing performance reviews and coaching team members to prepare for their next career step.

San Francisco, Ca, Us

• Input data into reports and provided the team analysis on weekly results to be communicated to the client• Assisted team in executing media plans, including building out traffic workbooks, gathering specs from vendors and providing timelines to clients and vendors to allow on-time campaign launches • Worked with data service team to implement and troubleshoot Tableau reporting for client with four different data sources• Conducted in-depth research on drive-to-retail vendors and provided POV to client on the different location tracking methods • Completed billing for all vendors, including sending out IOs, receiving invoices and mitigating billing discrepancies

San Francisco, Ca, Us

-Developed digital plans surrounding awareness and consideration driving media within the Metro by T-Mobile campaigns-Facilitated cross-channel communication to deliver consolidated recommendations and weekly reports- Spearheaded the vetting, testing and implementation of creative innovations with the goal of increasing message variation within dynamic audio and display; Display implementation increased operational efficiencies for client, which ushered program from small-scale proof of concept to large scale implementation within 100% of standard display units-Collaborated with global internal product team members to test and improve automated reporting tools for client use**Recipient of the 2019 North America Essence "Essie" award for contributions to automated reporting

San Francisco, Ca, Us

-Traffic and create placements for Metro by T-Mobile campaigns-Facilitated partner communications to gather weekly reports and compile data into Essence's proprietary reporting tool

Seattle, Wa, Us

Create media monitoring documents for clientsPitch stories to media contactsCreate content for F+A social accounts

Work with a team of 5 other interns to help Miguel Levario win the congressional seat for TX-19.Create press statements and content for the weekly newsletter as well as create social media content for daily postings.Create a registry of all key constituents in the area as well as research our opponents in the race.Work on a team to redesign website, postcards, and fliers. Work on creating and promoting events for the campaign.Redesign Instagram and take new pictures of Mr. LevarioRaise money through donations Promote the store where people can buy campaign merchandise

Lubbock, Texas, Us

Share information about the museum on social mediaCreate content for social mediaPromote events at the museumThank guests on social media for visiting us and coming to our eventsRun booths at events to teach people about science theories

Bachelor Of Arts - Ba, Public Relations/Image Management

English Language And Literature, General