Kayla Highley work email
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Kayla Highley personal email
As an Account Executive at Vibe.co, I specialize in crafting and delivering innovative, data-driven connected TV (CTV) advertising solutions. My passion lies in helping brands achieve measurable growth through personalized strategies and cutting-edge technology, ensuring campaigns exceed expectations and drive impactful results.My career has been enriched by diverse experiences that have shaped my unique perspective on sales, analytics, and media. Early in my journey, I honed my sales and relationship-building skills at Marie Gabriel Couture and Ritz Charles, developing a client-focused mindset and a commitment to delivering exceptional customer experiences. These foundations continue to inform my approach to building trust and fostering partnerships with clients.At WTHR, I gained hands-on experience in linear TV advertising, mastering traditional media planning and execution. As a Merchandising Analyst at Kohl’s, I applied my analytical acumen to optimize product performance and align inventory with customer demand. At Digital Remedy, I delved into performance-driven digital campaigns, further bridging the gap between traditional and modern advertising approaches.Now, at Vibe.co, I:Partner with clients to deliver high-performing CTV campaigns that meet and exceed KPIs.Drive adoption of advanced incrementality methodologies to measure and enhance ad effectiveness.Guide brands through integrations like Klaviyo to enable targeted CTV retargeting campaigns.Collaborate with brands and agencies to innovate and achieve marketing success.By blending my sales expertise, analytical skills, and deep knowledge of media strategies, I help brands navigate the ever-evolving advertising landscape. My approach is rooted in creating meaningful connections and empowering clients to reach their goals with confidence.Let’s connect if you’re looking to explore how innovative ad solutions can elevate your brand’s growth!
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Account ExecutiveVibe.CoIndianapolis, In, Us -
Account ExecutiveVibe.Co Aug 2024 - PresentIndianapolis, Indiana, United States -
Volunteer StaffHumane Society For Hamilton County Oct 2021 - Present -
Account ExecutiveDigital Remedy Mar 2022 - Aug 2024 -
Local Sales Assistant-WthrTegna Sep 2019 - Mar 2022Indianapolis, Indiana, United States• Assist ten Account Executives (“AEs”) by processing orders and acting as a liaison between AEs, agency buyers, and clients• Collaborate with Local Sales Manager on forecasting, data analysis, and budget management• Communicate and problem-solve cross-functionally with client, technology, finance, and traffic-director teams• Apply technological skills across various platforms, including Wide Orbit, Matrix (Monarch), Media Monitors, and AdMall• Develop competitive analyses and regularly report findings to AEs on prospective opportunities• Research consumer behaviors and identify “hot-topics” to educate AEs on best practices• Support AEs before and during sales calls by providing them with tailored information relevant to particular clients• Help Research Director manage Comscore data by adjusting to last-minute program changes -
Event SpecialistRitz Charles Mar 2019 - Aug 2019• Marketed venue and catering services to clients ranging from brides to corporations worth around $30,000 per event• Managed and executed events by shaping each event to fit a client’s budget, taste, style, and design• Organized and facilitated event operations with executive chef, inventory manager, set-up crew, and client• Built relationships with outside vendors to build credibility and customer count -
Bridal ConsultantMarie Gabriel Couture Jun 2018 - Feb 2019• Engage with brides to identify their ideal dress, with sales of $65,000 per month and a closure rate of over 65%. • Analyze stores sales data to make recommendations for buying decisions and areas of opportunity• Manage shipment of goods and maintain consistent quality checks of over 1,000 customer goods and 800 stock goods. • Problem-solve and effectively communicate solutions to team members and brides. -
Merchandising AnalystKohl'S Department Stores Apr 2016 - Jun 2018Menomonee Falls, Wisconsin• Manage over $600 M in inventory for Jennifer Lopez, Juicy Couture and Rock & Republic by analyzing weekly sales and inventory statistics to ensure stores are properly stocked, maximizing inventory turn and proper flow of merchandise across the supply-chain• Write purchase orders containing all necessary information for vendors to manufacture the product including determining cost-effective and efficient packaging• Project and forecast seasonal sales, inventory, ticket, and sales prices by using product knowledge and historical data to ensure proper management of current and future receipts• Communicate with localization team to implement strategies to better assort product across multiple tiers and climates• Hindsight data including quarterly best-sellers, trends, and consumer insights, to communicate with product development teams about future product assortment while having strong knowledge of our customer -
Merchandising Assistant InternZappos Family Of Companies Jun 2015 - Aug 2015Las Vegas, Nevada Area• Utilize company software to create and pull sales and financial reports for the men’s clothing team and denim.• Manage inventory sheets by creating new purchases, transferring products not selling, and analyzing best performers through the use of retail math skills and understanding of retail environment.• Study the market place and analyze trends that align with company's best customer• Develop Market Preparation templates for Project in NYC and Magic in Las Vegas by examining the plans and forecast highlighting the net sales, turnover, transfers, EOM, sell-through, BOM, and Gross Margin, profit/loss statements and hindsight reports for over 75 different brands within my category.• Communicated with over 30 vendors daily ensuring positive relationships while solving a variety of issues including extensions in delivery deadlines, problems with purchase orders and RTVs, as well as, explain reason for profit loss and discuss consequences for not meeting plans.• Involved in new brand and exit calls that involved negotiation and high-level knowledge of the business including terms of agreement, knowledge of plans and forecasts, alignment of target customer and awareness of history of the market and brand.• Participated in vendor meetings for new brands which involved going though line sheets and products, ranking the highest quality and best styles for the customer in the process. -
Studio ServicesLin Media: Wthi Tv 10 Jun 2014 - Aug 2014•Developed the knowledge and skills to effectively produce the news 4 times daily. •Worked at various tasks such as camera operation, running CG equipment, and controlling the teleprompter •Researched and listened in on community developments in order to pitch story ideas and current events to the director, producer, and talent
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Philanthropy ChairAlpha Xi Delta Jan 2014 - Aug 2014Indiana University• Raised $10,051 for Autism Speaks by planning and executing a Color Run with over 400 participants• Design and distributed over 1,000 t-shirts to raise money and spread awareness• Collaborate with other Autism centers to volunteer and raise community awareness• Participated in Indiana University Dance Marathon where I danced for 18 hours, raising over$500. -
Retail & Operations Intern And Brand AmbassadorBangs Shoes Jun 2013 - Aug 2014•BANGS Shoes operates as a social enterprise that sells a variety of stylish shoes with a portion of the profits allocated to fund one of six causes through non-profit partners•Utilize Photoshop and organize photo shoots to create innovative visual branding and marketing materials with an additional focus on designing new shoes as BANGS expands its product line•Work directly with BANGS founder, Hannah Davis, to maintain and develop relationships with each non-profit partner to ensure a sustained level of social commitment and maximized impact•Develop product penetration in the market by contacting retail stores across the country•Created twelve-member team which meets biweekly to plan upcoming events and to assess progress on all IU BANGS initiatives including analyzing sales metrics on campus
Kayla Highley Skills
Kayla Highley Education Details
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Terre Haute South Vigo High School
Frequently Asked Questions about Kayla Highley
What company does Kayla Highley work for?
Kayla Highley works for Vibe.co
What is Kayla Highley's role at the current company?
Kayla Highley's current role is Account Executive.
What is Kayla Highley's email address?
Kayla Highley's email address is kh****@****thr.com
What schools did Kayla Highley attend?
Kayla Highley attended Indiana University Bloomington, Terre Haute South Vigo High School.
What skills is Kayla Highley known for?
Kayla Highley has skills like Social Networking, Retail, Public Speaking, Photoshop, Advertising, Fashion Buying, Microsoft Word, Microsoft Excel, Social Media, Facebook, Strategic Planning, Graphic Design.
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Kayla Highley
St Louis, Mo -
Kayla Highley
Commerce City, Co
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