Kayla Owens Email and Phone Number
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I hold a Bachelor of Business Administration in Marketing from the University of Wisconsin-Madison, and I am currently a Brand Marketing Manager at Walgreens, where I lead the strategy and execution of retail marketing campaigns across multiple channels. I have a strong attention to detail and a passion for creating engaging and effective multimedia marketing campaigns that drive customer loyalty, sales, and brand affinity.In my current role, I work with cross-functional and external partners to develop and execute paid and owned media marketing plans for various retail campaigns including seasonal occasions, such as Winter Holiday, Valentine's Day, Easter, Summer, Back to School, and Halloween.
Walgreens Boots Alliance
View- Website:
- walgreensbootsalliance.com
- Employees:
- 130155
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Brand Marketing ManagerWalgreens Boots AllianceChicago, Il, Us
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Marketing ManagerWalgreens Boots Alliance Nov 2024 - PresentDeerfield, Il, Us
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Associate Marketing Manager, Brand & CreativeWalgreens Boots Alliance May 2022 - Nov 2024Deerfield, Il, Us-Lead strategy development and execution (marketing brief, tactical development, concept creation, optimizations and results) of Walgreens seasonal marketing campaigns, boosting brand visibility and increasing engagement and sales-Lead creative development and execution for both paid and owned marketing channels, including broadcast TV, OLV, Digital Video, Audio, Digital Programmatic Display, Paid Social, Organic Social, Email, Walgreens.com assets, and In Store Signage-Work with cross functional and external partners through all stages of the marketing campaign, including strategy, creative development, execution, optimizations, and results-Contribute to dynamic lifecycle marketing strategy, with initiatives to convert lapsed/lost/disengaged customers into active omni-channel shoppers-Develop and deliver engaging and informative presentations to cross functional teams and senior leadership, sharing strategy, creative, and best practices-Establish testing and measurement plans to identify impact and necessary optimizations based on key performance indicators such as ROI, CPA, conversion, customer count, and revenue-Founded the Walgreens Executive Brand Safety Council, working closely alongside senior leadership to lead the quarterly forum which governs how and where the Walgreens master brand comes to life
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Brand Marketing SpecialistWalgreens Boots Alliance May 2019 - May 2022Deerfield, Il, Us-Assisted in the strategy development and execution of marketing campaigns on the Walgreens brand marketing community team, including campaigns for Red Nose Day, Leukemia & Lymphoma Society, Susan G Komen, ME to WE, and broader community team efforts and messaging-Led strategy development and creative execution for the Walgreens Red Nose Day campaign, including work with cross functional teams for both paid and owned marketing channels and creation of assets that are on strategy, on time, and within budget-Developed and delivered engaging and informative presentations to cross functional teams-Managed, forecasted, and reconciled community team marketing budget-Led vendor partner marketing relationships for the Red Nose Day campaign
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Market Analyst, Cross Channel Strategies And Integrated Marketing PlansKohler Co. Jun 2017 - May 2019Kohler, Wisconsin, Us-Led the development and execution of new product launch marketing plans for the Kitchens product category.-Assisted in the development and execution of new product launch marketing plans for Bathing, Showering, and Toileting product categories.-Researched trends, potential demand, and competition; made recommendations to develop and introduce new products and campaigns that increased sales.-Planned, forecasted, and implemented marketing programs and promotions for the channel.-Worked closely with The Beacon, Kohler's in-house agency, to produce various assets including set photography, literature assets, displays, paid media assets, and owned media assets (including Kohler.com promotions and campaigns).-Worked with interior designers to specify Kohler products for show homes (Kips Bay, San Francisco, and the Hamptons).-Served as a liaison between sales and product management, worked with product management to analyze and evaluate the performance of product categories.-Analyzed and evaluated the performance of product categories and marketing campaigns. -
Marketing InternKohler Co. May 2016 - Aug 2016Kohler, Wisconsin, Us-Created high level marketing overview for opening new Kohler Signature Stores-Assisted with LMI planning and strategy -Analyzed sales and ad performance data creating recommendations -Created social media content calendar and plan for new and existing Kohler Signature Stores-Wrote sales and marketing news letter-Supported showroom initiatives
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Account Manager | Uw Madison'S Advertising ClubAd Club Agency Jan 2015 - Dec 2015
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Marketing Consulting Committee | Mu Kappa Tau, Uw Madison'S Honorary Marketing FraternityMu Kappa Tau, Wisconsin School Of Business Sep 2014 - Dec 2015
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ServerRevere’S Wells Street Tavern May 2014 - Aug 2015
Kayla Owens Skills
Kayla Owens Education Details
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University Of Wisconsin-MadisonMarketing -
Arrowhead Union High SchoolMarketing
Frequently Asked Questions about Kayla Owens
What company does Kayla Owens work for?
Kayla Owens works for Walgreens Boots Alliance
What is Kayla Owens's role at the current company?
Kayla Owens's current role is Brand Marketing Manager.
What is Kayla Owens's email address?
Kayla Owens's email address is ka****@****ens.com
What is Kayla Owens's direct phone number?
Kayla Owens's direct phone number is +126244*****
What schools did Kayla Owens attend?
Kayla Owens attended University Of Wisconsin-Madison, Arrowhead Union High School.
What skills is Kayla Owens known for?
Kayla Owens has skills like Communication, Microsoft Office, Customer Service, Social Media, Teamwork, Microsoft Excel, Event Planning, Leadership, Marketing, Advertising, Microsoft Word, Public Speaking.
Who are Kayla Owens's colleagues?
Kayla Owens's colleagues are Ann Vandyke, Assunta Roberta Gencarelli, Amanda Tumlinson, Sonja Henley, Feliciano Aguayo, Frieda Hudson, Jenny Warrilow.
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