Kayla Lo Email & Phone Number

Hong Kong, Hong Kong Sar

Developed and implemented marketing strategy for GI OTC drugs, FMCG and infection control products in HK marketProduct management function• Explore, develop and execute marketing program based on marketing strategy• Manage rolling forecast & redressing task to ensure accurate inventory demand forecast• Identify medical partner & joint promotion opportunities to develop marketing plans• Develop detailing aid for GI drugs, FMCG and infection control products• Arrange product training and product message delivery to HCP• Conduct analysis of sales performance to develop business plan

香港特別行政區

Customer acquisition function• Plan & develop prenatal class 360 marketing strategy for driving new mom reach• Plan & execute full year plan of webinar & event for uplifting prenatal mom engagement • Identify medical partner & joint promotion opportunities to develop business plans• Monitor and evaluate the effectiveness of marketing programmes• Partner with agencies for social media management and content development• Create and implement promotion materials and premiums• Plan and execute BB expo with 130% of KPI achievement• Manage customer service team to conduct nutrition consultation phone call with 80% of successful rateHCP engagement and medical marketing function• Create and implement nutrition products detailing• Plan and organise events for HCP engagement and relationship building• Partner with agencies for clinic visit tasks to uplift clinic visibilityBudgeting and product management function• Manage and monitor medical marketing spending and A&P budget• Co-ordinate with internal teams & external vendors on executing marketing activities• Conduct proofreading contents & product package materials before distribution & output

Hong Kong

Healthcare function• Plan and conduct myopia control eye screening event for public educational & eye health awareness with 100% of sales achievement• Collaborate with prescription lenses, contact lenses companies and HCP to plan and conduct instore and corporate events to promote eyewear productsTrade marketing function• Formulate marketing activities & promotions to deliver brand image & drive sale• Co-ordinate with internal teams & external vendors on executing marketing activities• Identify new market and joint promotion opportunities to develop business plans• Partner with agencies for social media management and content developmentCreative design and VM function• Create and implement in-store visual materials and VM guideline• Conduct proofreading visual materials and contents before distribution and output• Manage store planogram to maximise products & prof. service exposure• Conduct on-site monitor shop front display setup• Coordinate with global VM team for VM campaignBudgeting and daily operation• Manage and monitor VM and trade marketing spending and budget• Prepare marketing campaign report by analysing offline traffic, conversion & sales• Guide team members and vendors on creative design & daily operation tasks• Conduct regular shop visits to ensure corporate VM standards are maintained• Provide display training to front-line staffs

Hong Kong

Creative material design• Create multi media materials, including website banner, print ad, social media material and product stands.• Take quality product shot and photo retouch for advertising usage.Event management and CRM function • Organise events such as exhibition, product launch event and end user seminar.• Manage VIP club to maintain customer loyalty.Digital media management and marketing function• Develop digital content for owned media platform including social media, website.• Establish marketing strategy for high end personal audio products.

Hong Kong

Visual merchandising campaign creation and production• Create shop front visual merchandising packs and move-in packs.• Plan and create visual merchandising highlight booth in Sony stores.• Manage projects that required launching new products and controlling budget.• Assist marketing team to create annual visual strategies.• Internal communication with internal clients or team manager.

Visual merchandising campaign and brand visual management• Maintain brand identity in creating shop front VM and graphic design materials.• Assist in marketing campaign.• Manage and operate the digital signage display of 3HK.

Creative material Design• Create shop front visual merchandising packs.• Manage projects that required launching new products.• Assist marketing team to create annual visual strategies.

Higher Diploma, Digital Music And Media

Bachelor Of Arts (B.A.), Media Culture And Practice