During my recent career break, I have embraced various opportunities to expand my skill set and explore my passion for communication across different mediums.Currently, I serve as a Sales Lead at Aldo Group, where I leverage my expertise in customer relationship management and sales strategies. My role involves driving sales growth and ensuring exceptional customer experiences. This position has honed my skills in business development, data analysis, and proactive problem-solving.Simultaneously, I am a station programmer and radio host for Tab Nashville Gospel Radio. This role allows me to explore my passion for communication in a new and exciting way, as I engage with the community through radio broadcasting. I host “Kayla’s Power Hour” on weekdays from 2-4 PM, where I connect with listeners and bring inspiring content to our audience. Additionally, I manage the station’s social media presence on Facebook, creating and curating content to enhance our outreach and engagement.These experiences have enriched my ability to communicate effectively across various platforms, from face-to-face interactions to digital and broadcast media. I am excited to bring this diverse skill set to my next professional opportunity.

Create and maintain the schedule for all shows and segmentsSelect music, news, and other segments that align with the station’s format and audience preferencesWork closely with show hosts to develop engaging content and themes for their programsMonitor current trends in music, news, and entertainment to keep the station’s content relevantEnsure all content airs smoothly, handling any technical issues that arise during broadcasts

Influenced 4 deals, contributing over $87K in Annual Recurring Revenue (ARR) and identified 31 opportunities totaling over $860K in ARRAttained 86% of quota the first quarter in seat and achieved 100% quota attainment in Q4 FY24, demonstrating strong early performance and consistencyUtilized Salesloft CRM to efficiently document and monitor targeted contacts and daily activities, ensuring accurate tracking and follow-upConducted in-depth research on targeted personas using tools like LinkedIn Navigator and Salesloft, successfully building relationships with top-level executives and decision-makersManaged and nurtured an active pipeline for account executives by effectively pre-qualifying inbound and outbound leads

Managed multiple social media accounts, crafting and implementing content strategies that led to substantial follower growth and increased engagementDesigned and created graphics and marketing materials for Instagram (4,643 followers) and TikTok (7,353 followers) using Sprout Social, enhancing brand visibility and online presenceEnhanced communication skills through active involvement in information fairs, campus tours, and special events, effectively representing the university and engaging diverse audiences

Crafted and curated compelling copy for the Chapter’s Instagram, Facebook, and Twitter accounts, and used Wix to design and maintain the Chapter’s website to enhance digital presence and engagementPresented detailed reports and analytics on social media performance and technology initiatives during monthly Technology Committee meetings, utilizing data-driven insights to inform future strategiesCollaboratively enhanced the Chapter’s social media following by nearly 200 followers between January and May, showcasing effective engagement strategies and superior content management

Sonic Dog Productions Assisted The Kids Baking Championship production crew in day to day tasks such as filing financial records, resetting production stage for filming, etcEnhanced professionalism and organizational skills through daily completion of tasks and engagement with trained camera operators, culinary staff, producers, and directors

Designed and maintained the company website using Wix, earning features in The University of Tennessee’s Daily Beacon for outstanding digital presence.Developed and executed social media strategies, leading to significant boosts in engagement.Cultivated key skills in digital marketing, including strategic content creation, analytics, and campaign management. Gained invaluable experience in patience, persistence, and entrepreneurial problem-solving through self-directed business operations.

Provided comprehensive administrative support, including handling correspondence, and organizing office supplies.Acted as a liaison between university staff and visitors, ensuring effective communication and a welcoming environment.Coordinated office operations to maintain efficiency and address issues promptly.Developed foundational skills in time management, multitasking, and customer service.Recognized as Student Assistant of the Semester in 2019 for exceptional performance and dedication.

Coordinated and executed a variety of high-impact educational and entertaining campus events as Team Lead for the second most funded organization on campus. Oversaw social media strategy, significantly increasing engagement and reach, with the highest-performing post achieving more than 1,300 impressions and 160 shares.Managed a team of 5 to develop marketing materials for events with notable speakers like Jenifer Lewis and Keke Palmer.Led key campus events, including Silent Library, Comedy Show, and Splash Jam, each drawing 100-600 attendees.