Kayla Sanderson Email and Phone Number

- Define and execute commercial marketing strategies and programs- Collaborate with internal sales leaders and partner ecosystem leaders- Work with a variety of functional teams and external partners- Generate awareness and drive demand- Enable partners and increase revenue- Influence the strategic direction of the partner ecosystem go-to-market- Develop a compelling partner vision- Build a high-performing, outcomes-driven team of partner marketers

- Lead a team of partner marketers responsible for technology partners, system integrators (SI’s), and consulting firms- Manage the Global Partner Program alongside indirect sales leadership- Provide leadership in partner marketing strategy development- Manage a go-to-market (GTM) framework across functional teams- Drive partner pipeline through increased referrals and enablement strategies

- Guide a team of individually contributing channel marketing managers- Manage usage and distribution of $1.7 mil channel marketing budget- Develop channel programs including MDF, SPIFF, and enablement for 7,000 MSP channel partners- Lead partner recruit efforts including $1 mil in paid channel media with focus on Microsoft messaging- Coordinate with stakeholders to execute 53 recruit and channel field events annually- Develop channel campaigns to help MSPs drive product and service positioning

- Build strategic marketing plans alongside MSP and VAR partners- Create through-partner marketing campaigns and materials to enable partner growth- Management of our MDF program and budgets- Execute Microsoft MPN Consultations - helping partners navigate MPN benefits and incentives- Support Channel Sales in executing against sales goals through enablement

-Managing all marketing for the company and activities within the marketing department.-Developing the marketing strategy for the company in line with company objectives.-Coordinating marketing campaigns with sales activities.-Overseeing the company’s marketing budget.-Creation and publication of all marketing material in line with marketing plans.-Planning and implementing promotional campaigns.-Manage and improve lead generation campaigns, measuring results.-Overall responsibility for brand management and corporate identity.-Preparing online and print marketing campaigns.-Monitor and report on effectiveness of marketing communications.-Creating a wide range of different marketing materials.-Working closely with design agencies and assisting with new product/service launches.-Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.-Analyzing potential strategic partner relationships for company marketing.-Maintain manufacturer marketing funds & handle reimbursement.-Planning and execution of customer facing and demand generation events.-Manage marketing agency performance and execution.-Develop and maintain company LMS.-Creating sales training and quoting materials.

- Sustain Customer base- Organize and plan all Demand Generation events- Organize and maintain all advertising efforts- Internal development (training, knowledge transfer, process)- Maintain manufacturer and vendor relations - Cisco, NetApp, Arrow, Aruba, HPE, Nimble, Rubrik, VMware, Veeam, Checkpoint, SHI, Ingram, Westcon, Cloudian, Tripplite- Maintain marketing and training budgets - Maintain all MDFs from manufacturing partners- Develop new marketing and sales collateral- Develop digital and email marketing campaigns- Develop marketing strategy and execution - Continued development of company website- Maintenance and execution of marketing activities in HubSpot- Management of Google Analytics and paid campaigns

As a Commercial Account Manager, I focus on the sale of Managed Services and Data Center services. I work primarily with companies of 250 employees or lower and maintain a customer base through the Louisiana territory. I am responsible for:-The acquisition of new customers-Maintaining current customer relations-Vendor relations-Partner Relations-Building quotes-Quarterly Business Reviews-Deal Registrations-Demand Generation events

As an Inside Sales Executive, I am responsible for the following:-Deal Registrations-Quoting-Distributor Relations-Partner Relations-Customer SAT Surveys-Order Processing -State Contract Reporting (EMC, NetApp, Cisco, Meraki WSCA)As Marketing Manager, I am involved in several different facets of the company. Below are areas I focus a majority of my energy: - Planning and assisting in corporate events - Maintaining the company website - Handling of marketing funds - Maintaining marketing relations with partners and vendors - Creation of marketing and sales collateral - Creation of any press releases, technical writings, and case studies - Set-up and maintenance of all advertisement

As an intern at Transformyx, I learned about the technology we provide, our partners and vendors as well as working alongside a dedicated sales and marketing team. While training and learning the ways of the company, I was asked to assist in the activities below: - Planning corporate events - Maintaining the company website - Handling of marketing funds - Maintaining marketing relations with partners and vendors - Creation of marketing and sales collateral - Creation of any press releases, technical writings, and case studies - Set-up and maintenance of all advertisement