As a brand manager for National Oilwell Varco's completions offerings, I am responsible for the marketing and communication strategies of our complete portfolio of solutions including coiled tubing, wireline, nitrogen, snubbing, acidizing, cementing, and stimulation applications. Specific responsibilities include: strategic direction for product marketing, localized marketing support including event logistics, development and management of campaign budgets, and the oversight of development of collateral for internal and external messaging.

Monitored materials to ensure they complied with company branding requirements concerning design, logos, layout, and core messaging. Worked with Legal Department to ensure all company trademarks were filed correctly and kept up to date. Developed multiple Google AdWords campaigns for various brands and evaluated performance for campaigns each month to continue to optimize our efforts and drive effective results. Evaluate the success of different strategies, tactics, and campaigns using Google Analytics to track website traffic and analyze social media insights. Present marketing plans to leadership for achieving buy-in of marketing strategies and campaign objectives. Design and create marketing assets, such as case studies, datasheets, direct mail pieces, product brochures, and direct mail pieces.

Maintained website pages for the unconventional product lines by continuously optimizing content to improve SEO, updating new content and assets, and evaluating customer interaction and acquisition to implement new KPIs and objectives. Created and adhered to yearly comprehensive marketing plans that drove desired business goals through multi-channel communication. Developed and maintained monthly sales reports by region and key accounts to help sales and business development teams visualize monthly and quarterly sales targets. Assisted in a company-wide rebrand campaign by designing and updating marketing assets to adhere to new corporate standards