An adaptable, detail-oriented, and adventurous biochemistry graduate currently involved in the blockchain industry as a marketer. Transitioning from a biochemistry background to e-commerce and now to the blockchain industry has been an exhilarating and rewarding journey. I delved into GameFi and DeFi platforms during the COVID lockdown, gaining hands-on experience and knowledge. Fortunately, I had the opportunity to work in the GameFi industry as a marketer, contributing to the success of an amazing team.I am open to exploring opportunities in the blockchain industry, leveraging my competencies, which extend beyond e-commerce digital marketing. Let's engage in a conversation about how I can help address any marketing bottlenecks within your organization. Feel free to connect with me for discussions or assistance regarding your company's marketing needs. And if you're a fitness enthusiast, I'm always up for a hike!When I'm not attending to earthly duties, you can find me in the gym, practicing forest bathing, or engaging in day trading.My Specialties:Blockchain | Web3 | Prime Brokerage | HedgeFunds| DeFi | GameFi | SEO | Project Management | Content Writing | Copywriting | Social Media Management | Digital Marketing | Influencer Marketing (KOL) | Team Development | Strategic Planning | E-commerce |
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MarketingCoincall ExchangeSingapore
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Digital MarketerLtp | Liquiditytech Protocol Jan 2023 - PresentSingapore -
Digital MarketerIcandy Interactive Limited (Asx:Ici) Mar 2022 - Mar 2023I was responsible for creating and curating marketing content for Gamefi and NFT projects. This included developing long-form and short-form news announcements, constructing litepapers, and executing marketing campaigns to increase awareness and promote user growth on social media platforms. I also updated project statuses, reached out to relevant creators and groups on various social media platforms, and met key performance indicators for user growth and brand awareness. -
Strategy AssociateEspl Esports Players League Jan 2022 - Aug 2022Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaI demonstrated my proficiency in data analysis and project execution by successfully leading product launches, marketing campaigns, and financial analyses. Furthermore, I efficiently managed merchandise operations, including inbound and outbound logistics, inventory management, front and back-end sales, supplier relations, and marketing. My efforts to optimize merchandise conversion rates through affiliate marketing, influencer marketing, and subscription models have resulted in increased revenue and a higher ROI.To enhance departmental operations, I designed and implemented standard operating procedures that streamlined processes and facilitated cross-functional collaboration among a team of graphic designers, marketers, and merchandisers. In addition, I proficiently managed third-party platforms, such as Shopee and Laz Mall, to drive campaigns, promotions, and sales strategies.Overall, my outstanding performance led to an internal transfer to iCandy Interactive Limited (ASX: ICI) Head Quarter, where I continued to leverage my digital marketing expertise to drive business growth and success. -
Senior Influencer Marketing & Operation ExecutiveKolhub #1 Influencer Fission Marketing Apr 2021 - Jan 2022Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaI successfully collaborated with internal and external stakeholders, including brand owners and service partners, to achieve campaign objectives. My role involved overseeing the on-boarding, screening, and performance tracking of talents, as well as monitoring their media publications to ensure adherence to brand protocols while preserving client quality. I demonstrated strong leadership skills by proposing new trends, initiatives, and special pushes to increase brand presence and uplift sales volume. I worked closely with KOLs to manage and optimize the client's marketing budget effectively and generated comprehensive campaign reports with key metrics, including total reach, engagement, and cost per impression. Furthermore, I was responsible for proposing and directing multiple on-ground campaigns while collaborating with the in-house production team to deliver commercialized video content. -
Co-Founder Of The Square BoxThe Square Box - 1St Fitness & Health Pokebowl In Kampar Dec 2018 - Jan 2020Kampar, Perak, MalaysiaThe Square Box is Malaysia’s first premium online-based poké store, specialized in serving the freshest pokébowls! The Square Box has served over 70,000 boxes within Kampar and we’re still growing! Our mission is to offer healthy and delicious meal to everyone at reasonable prices. You can customize and build your own pokébowl and create your very own healthy masterpiece bowl!
Kayla Sim Education Details
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Biochemistry -
Biology & Chemistry
Frequently Asked Questions about Kayla Sim
What company does Kayla Sim work for?
Kayla Sim works for Coincall Exchange
What is Kayla Sim's role at the current company?
Kayla Sim's current role is Marketing.
What schools did Kayla Sim attend?
Kayla Sim attended Universiti Tunku Abdul Rahman (Utar), Tunku Abdul Rahman University College (Tarc).
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