Kayla Sustad Email and Phone Number

• Built strategic omni channel advertising portfolio for awareness and drive talent attraction across all talent segments with a 91% increase in engagement and 112% traffic in 1 year.• Oversight of internal and external career sites, social channels, CRM, events, chatbot, advertising and video production that yields over 6M brand impressions annually with a 107% increase in site search and 84% increase in traffic• Coach and manage a team focused on building the employer brand through advanced systems, tools via a strategic omni channel approach.• Defined Talent Brand Strategy for go to market brand and led enterprise brand transition for Talent Acquisition inclusive of refreshed Brand Guidelines, templates and tools. • Lead creation of revitalized Employer Value Proposition from concept to implementation across matrixed environment.• Oversight of quarterly talent newsletter reaching over 1M, open rate consistently over 20%.• Established Employer Brand Health Tracker providing pivotal insights on overall organizational attractiveness.• Experience in Adobe InDesign, Illustrator, Premier Pro, editorial and brand storytelling, project management, Executive presentations development, and more.• Manage and onboard third-party supplier partners, including internal and external creative agency partners. • Successfully partner & build relationships across a heavily matrixed organization building relationships and prioritizing resources and workloads.

• Led Employer Brand Content Strategy across multiple external communication channels and segments.• Led large scale content build across careers digital ecosystem including stakeholder management.• Created Employer Brand Guidelines and govern consistent application of standards across a growing team.• Direct and collaborative communication development, deployment, and management in CRM & CMS.• Ability to manage multiple competing priorities across internal and external matrix partners. • Led marketing effort and recruiter specific training for SMS and 1:1 text functionality.• Supported the roll out of multiple enhancements to candidate experience (Events, Chat Bot, etc.).• Proven ability to pivot and adapt quickly to business needs and demands.• Successful in building relationships across all areas of the business and harboring a strong team orientation.

• Provided expert analysis of brand adherence and strategy across the enterprise at various leadership levels• Responsible for Environmental Branding and Signage across the global enterprise• Designed and led environmental refresh project across the domestic portfolio • Developed insights driven recommendation for joint venture brand transition • Developed and deployed enterprise-wide signage and environmental brand guidelines• Manage several supplier partners to ensure quality, timely, and on-budget services• Led supplier bid processes and negotiated with several suppliers to ensure competitive rates • On-boarded supplier partners with completion of multiple MSA, SOW, and NDA agreements• Developed Internal Brand Guidelines to build strong brand recognition and adherence with employees• Developed and supported the deployment of enterprise-wide and targeted training programs• Evaluated, reviewed and approved various materials to ensure brand standards were uniformly applied• Worked with a highly collaborative team in a continuous pursuit of growth, excellence, and transparency

• Led, managed and deployed large and small-scale brand adherence and experience audits • Successfully managed a rebranding effort of nine external recruitment programs • Provided vital direction in evaluating creative work against established brand criteria• Developed and supported the deployment of enterprise wide and targeted training programs• Supported the creation of new globally recognized logo for philanthropic arm of the enterprise• Facilitated reviews and responses to ensure brand standards are consistently and uniformly applied• Worked with a highly collaborative team in a continuous pursuit of growth, excellence, and transparency

• Led large-scale project to drive comprehensive reform of customer communication suite • Drove 93% cost reduction for customizable communications project that delivered 2,000+ options• Provided expert analysis and influenced development of Marcom product communications• Owned and managed Consumer Health Engagement product marketing collateral• Successfully managed Marcom support for pilot projects under tight deadlines• Drove planning and rebrand work effort for 2,000+ of pieces of collateral• Successfully managed projects with internal partners and external vendors• Led product renaming effort across Health and Wellness product suite• Designed and deployed training of on-boarding materials with key matrix partners• Key point of contact between product and creative teams• Worked closely with external vendors and coordinated efforts with an external agency

Provided customer service support for behavioral health providersEffectively managed complex business process to fulfill provider needs Collaborated with matrix partners to resolve provider inquiriesMaintained quality score of 98%, well above department’s averages

Implemented new software instructional toolsCollaborated across disciplines to reach specific goalsRedesigned and implemented new curriculumPiloted PowerSchool Gradebook 9.0

Panel discussions, Designed advertisements, Advised program selection, Assisted graduate and undergraduate students in the application process.