Kayla Terry Email & Phone Number

Berkeley, Ca, Us

United States

Refined a machine learning model to analyze user behavior data, generating insights that aim to increase retention by 15%, collaborating with data scientists and engineers to integrate ethical feedback loops into the product roadmapIncreased product delivery speed by 20% through cross-functional collaboration with 14 global teams, implementing Jira automation and creating adaptable workflows that quickly reprioritized tasks in response to evolving goals, ensuring alignment with the company's vision for scalable AI-enhanced VR solutions and long-term product impactLed end-to-end development of an innovative VR product prioritizing user-centric design by integrating Braze for personalized experiences and Appsflyer for data-driven attribution, leading to improved acquisition and ROILeveraged data-driven user acquisition strategies and financial modeling to optimize customer lifetime value (CLV) by 20% and reduce customer acquisition costs (CAC) by 15%, positioning the product for long-term success by aligning with key financial performance metrics such as ROI, retention, and scalable growth

San Francisco Bay Area

Enhanced consumer satisfaction by 18% through leading a customer-centric Go-To-Market strategy that leveraged AI-driven insights to optimize user experiences, which improved usability & increased engagement with key featuresFacilitated cross-functional collaboration among product, engineering, and UX to integrate AI insights into product lifecycle requirements, utilizing Agile principles to enhance sprint planning clarity, achieving a 17% productivity boost

Expanded sales revenue by 22% by expanding product lines and establishing 20 vendor partnerships, while reducing intellectual property theft by 35% through a piracy intervention strategy, enhancing market presence and profitabilityAssisted in implementing a Jira workflow that formed the foundation for the production and development teams’ tasking, tracking, and QA responsibilities, ensuring seamless coordination and alignment with stakeholders.Led cross-functional collaboration among product, engineering, and UX teams to integrate AI insights into product lifecycle requirements, applying data-driven approaches similar to fintech to personalize offerings and optimize user experiences, resulting in a 15% increase in engagement and 10% revenue growth

Emeryville, California, United States

- Led a cross-functional team across 3 departments to implement data-driven consumer insight analysis for 10+ competitors, increasing brand engagement on Twitter, TikTok, and Instagram by 60% in Q1.- Leveraged data analysis and financial modeling techniques to assess deal terms and project revenue, enabling strategic decision-making to identify and mitigate areas of risk for optimizing financial projections.- Contributed to the Go-To-Market campaign strategy for Oddworlds Video Game Webby Nomination, increasing 45% user engagement in two weeks by conducting competitor analysis to implement unique voting incentives.

United States

- Built and designed a website that improves the lives of students by creating a platform in which they can share great memories with other students while receiving support during their academic ventures.- Created and pitched a compelling business model which won us 1st place.- Managed a team of 15 to create a five-year growth plan and SWOT analysis that focused on building a more interactive platform to deepen consumer engagement by creating weekly games and challenges that increased the website traction by 18%.

- Collaborated with Budo Accelerator a nonprofit that aids high-school and first-generation college students to build leadership skills through a combination of Martial Art and Academic Mentors. - My team expanded Budo's social and market visibility by creating targeted short-form videos expanding their presence across social media.

- Created an alumni connection program of 100+ to gain insight into transferring and internship opportunities through panels and workshops.- Managed the marketing, community service, and external committees, allowing PBL members to grow and apply themselves to real projects such as Budo-Accelerator, a nonprofit that gave members an opportunity to work with the Dean of Marketing at UCI to grow their knowledge in marketing.- Increased PBL’s retention rate to an all-time high of 92% and a success rate of 80% by restructuring PBL meetings to model inclusivity and more activities where the members could take action in their learnings.

- Led a team to create a personalized referral link system for meeting attendees, enabling members to refer their friends and classmates to our club which increased the member rate by 55%.- Increased PBL retention rate by 25%, creating the spotlight program to reward team members' achievements.

United States

- Created and managed the video editors to make interactive videos to teach the elderly and children how to use platforms like Zoom, Doordash, Uber, and Venmo, so they could stay home safely and comfortably during COVID. - The goal of our educational website is to break barriers between the youth and elders, and decrease isolation, so that one day everyone in the world, no matter age or any other circumstances, will be equal by enjoying the same benefits of technology. - Leading a large team of editors I created a calendar that had goal markers to make sure we would not fall behind. - I was the director for every video, ensuring that I took note of everyone's ideas which included weekly check-ins on any ideas they had or updates on the project. - I also was in charge of communicating with the other coordinators to make sure that there were no blockers in between teams.

Shanghai, China

- Achieved a 27% Q2 revenue increase through A/B testing in email marketing and strategic collaboration with senior management on marketing campaigns to transition local restaurants to global retail during the pandemic.- Bridged Baozza’s East and West teams, leveraging multilingual and cross-cultural skills to analyze regional consumer differences and develop targeted marketing campaigns, resulting in a 33% increase in-store visitors.- Collaborated across teams to optimize customer acquisition costs and revenue by translating LTV insights into actionable strategies, achieving a 32% improvement in forecasting accuracy through predictive modeling.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Business Administration And Management, General, 4.0 Gpa