Kayla Mccullough Email & Phone Number

New York, Ny, Us

• Successfully pitched, coordinated, and briefed clients to secure feature story placements• Planned impactful media and influencer events on behalf of clients including press previews, opening ceremonies, and cocktail parties• Led all strategic communication around the 2024 Rockefeller Center Christmas Tree, including written material development, interview coordination, and media event planning and management• Served as a mentor for an entry-level Rubenstein staff member, providing career development advice and counsel through weekly check-in meetings• Notable events: NYFW Live at Rockefeller Center 2024, TIME100 Next 2024, the 2024 Museum of Modern Art Annual Film Benefit, the 92nd Annual Rockefeller Center Christmas Tree Lighting• Client roster: Archdiocese of New York, Broadway League, Brooklyn Botanic Garden, Carnegie Hall's World Orchestra Week (WOW!), Greenpoint Manufacturing and Design Center, The High Line, The Museum of Modern Art (MoMA), Partnership for New York City, Rockefeller Center, Yale Peabody Museum

New York, Ny, Us

• Oversaw daily account activities such as recaps, coverage grid logging, and media monitoring• Implemented influencers into the Rockefeller Center Christmas Tree Lighting strategic media plan for the first time• Organized an ongoing volunteer opportunity for the firm with a local nonprofit, serving as the head volunteer and mobilizing participants• Served as co-lead on the 2023 Rockefeller Center Christmas Tree• Notable events: The 90th Annual Rockefeller Center Christmas Tree Lighting, the 2022 Museum of Modern Art Annual Film Benefit, Times Square NYE 2023, 2023 Breakthrough Prize, TIME100 2023, NYC Fleet Week 2023, The Intrepid Museum's 2023 Salute to Freedom Gala, TIME100 Next 2023, the 91st Annual Rockefeller Center Christmas Tree Lighting, Times Square NYE 2024, 2024 Breakthrough Prize, TIME100 2024• Client roster: Brooklyn Botanic Garden, Cathedral of St. John the Divine, The High Line, Partnership for New York City, Rockefeller Center, The Statue of Liberty — Ellis Island Foundation, Yale Peabody Museum

New York, Ny, Us

• Continued to build relationships with New York City-based media and influencers by pitching stories and coordinating access to client events• Spearheaded a new earned influencer marketing initiative for my accounts and supported the implementation of earned influencer marketing initiatives across the firm by giving informative presentations and offering campaign guidance• Served as the lead assistant on the 2022 Rockefeller Center Christmas Tree• Notable events: NYC Fleet Week 2022, The Intrepid Museum's 2022 Salute to Freedom Gala, TIME100 Next 2022• Client roster: The High Line, Hunter College, The Intrepid Museum, New York Post, Rockefeller Center, Partnership for New York City, UJA-Federation

New York, Ny, Us

• Assisted in writing, editing, proofreading, and distributing client communication materials• Built strategic media lists in order to pitch stories to relevant media professionals• Supported general needs of event staff including event check-in, press pen, and escorting talent• Served as the lead assistant on the 2021 Rockefeller Center Christmas Tree• Notable events: The Intrepid Museum's 2021 Salute to Freedom Gala, the 2021 American Museum of Natural History Annual Gala, the 89th Annual Rockefeller Center Christmas Tree Lighting, Times Square NYE 2022• Client roster: Alzheimer's Drug Discovery Foundation, The High Line, Hunter College, The Intrepid Museum, New York Post, NYC & Company, Rockefeller Center, Sac's Place, UJA-Federation

• Established a clear and consistent online presence for ZippiVet on major social media platforms• Used Hootsuite to plan, create and schedule engaging social media content• Worked directly with the CEO and CFO to design company social media strategy• Replied directly to all company reviews left on Google My Business, Facebook, and Yelp

Norman, Oklahoma, Us

• Served as personal assistant for Debbie Yount, Paul D. Massad endowed chair in strategic planning and strategic communication area head in Gaylord College• Helped facilitate class sessions and grade student work for International Advertising, Advertising Campaigns, and Tulsa Race Massacre: A Presidential Dream Course

• Conducted research and designed/executed/analyzed a full influencer marketing campaign• Composed a campaign brief and influencer agreement to inform and guide created content• Served as the primary point of contact for influencer correspondence• Coordinated and oversaw all influencer gifting

• Solidified brand identity and brand messaging strategies across all platforms• Designed social media marketing campaigns to align with national holidays and events• Created social media calendars and content for Facebook, Instagram, LinkedIn, and the company blog

Los Angeles, Ca, Us

• Crafted effective press pitches to position clients in a way that was appealing to journalists • Assisted in the composition of client communication plans, social media calendars, and other client branding projects • Helped conduct celebrity and influencer research for promotion of client products• Gained experience in event planning for product launches and grand openings• Facilitated community management on client social media sites

• Gained experience in fashion public relations• Created a company press kit to enhance media relations• Conducted a social media campaign with a goal of increasing membership in their VIP Facebook group

Master'S Degree, Strategic Communication

Bachelor’S Degree, Journalism And Mass Communication