Kayla B. Email & Phone Number

• Develop and implement the client’s marketing and social media strategy to increase brand presence. Responsible for written and creative content for client’s social media accounts aimed at attracting new users and engaging current users.• Conduct market research to identify top industry competitors and utilize findings in the curation of the client’s marketing and social media strategy.

• Partner with employees across the organization to identify, write, and edit articles, web copy, emails, invitations, scripts, and other collateral. o Act as a storyteller to develop engaging and creative communications for broad and varied audiences, using multi-media formats (PowerPoint, audio, video, photos, posters, etc.) when appropriate.• Collaborate across the organization to support the development and delivery of key communications, Town Hall meetings, leadership team meetings, roundtables, and other planned communications o Support with events and programming matters developing invitations, invite lists, surveys after town hall, sending out survey• Assist with administering and developing content for the Company’s intranet.• Leverage social media to help the organization connect with key stakeholders including job candidates, employees, and customers.• Help the organization improve the effectiveness of its communication activities by monitoring key analytics and feedback (e.g., email open rates/click-throughs, intranet traffic, video stats, surveys), providing ongoing reporting, and identifying trends.

Boston, Massachusetts, United States

• Developed, implemented, and tracked marketing functions such as content creation for email, social media, digital campaigns, and events programming. Responsible for the creation and proofing of written, creative, and technical content across different mediums. Analyze and report on the performance and efficiency of campaigns.• Conducted and analyzed market research and data trends to identify new marketing opportunities and presented findings to key stakeholders. • Assist in the development and implementation of new brand standards. Acted as a point of contact in ensuring consistency in company materials and project deliverables.

Boston, Ma

• Planned and executed the development of the company’s marketing and social media strategy to increase brand presence.• Performed as the primary resource in creating and designing content for the company’s internal and external websites, marketing brochures and one-pagers, annual reports, email marketing using systems such as, Adobe InDesign and Canva. • Managed company’s 10,000 + contact databases using systems such as, Salesforce and Constant Contact. • Facilitated cross-functional communication with key stakeholders to execute events by designing and supporting event messaging content, publicity, operational logistics, marketing materials, and post-event follow-up.

Jacksonville, Florida, United States

• Create daily news digest for team• Pitch and secure guests for client projects (interviews, podcasts etc.)• Create and update client Canva accounts• Help maintain client social media pages

Greater Boston Area

Greater Boston Area

• Responsible for monitoring and posting on all social networks, engaging in online forums, participating in online outreach and promotion • Help plan company-wide events.

Salem, Ma

• Create weekly press releases for local newspapers to keep the Salem community up-to-date • Assist director with updating social media accounts while coming up with creative ways to inform and entertain the public • Create new news segments for Salem Access Television highlighting what the district is doing

Greater Boston Area

Semester Internship • Planned weekly lunch specials for 300 students, faculty, and administrators by contacting local restaurants for in-kind donations • Organized weekly lunch specials day of, by ensuring food came on time and ready to be served while making sure everyone sat comfortable • Raised roughly 200 dollars for two camping trips by calling local grocery stores and receiving food and gift cards

Master Of Science - Ms, Marketing, 3.9

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication

Activities and Societies: -Multicultural Students Association: President/Chair/ Member -Urban Arts Theater: Step Team Captain/Member.

Education record

Education record