Kayla Burge Email & Phone Number

Tampa, Florida, United States

University Of Florida

Pi Sigma Epsilon is a co-ed sales, marketing and management fraternity focused on developing sales and marketing skills of its members. Officially chartered at UF in 2020.Delegate tasks to 12-person team to operate efficiently by encouraging participation at national and chapter events. Build out budgets for chapter operation, implement corporate sponsorship program and pricing, and incorporate sales projects. Build customer relationships with 20+ corporate recruiters for sponsorship and involvement opportunities. - Increase organization profits by 300% through solidifying 4 corporate sponsorships and 4 sales projects. - Increase member retention by 184% than prior semester by creating a curriculum consisting of sales, marketing, and management workshops and recruiter visits. - Lead 30+ chapter meetings, creating agendas and following event timeline coordination amongst 40 members.

University Of Florida

Build out budgets for committee operations, part of team that implemented corporate sponsorships, sales projects, and membership pricing to increase organization profits by 300%. Submit budget for national approval semesterly. - Bring in $1,500 of additional revenue for 2022 operating year through creation of sales competition team and sales promotion. - Form corporate and sponsor relationships by presenting partnership packages for on-campus marketing and endorsement. Pitch contribution bundles to potential sponsors for involvement and recruitment purposes.- Attend professional development events, fundraisers, and competitions, to help grow comradery and personal skill sets in marketing and sales. Assist in the development of chapter presence and tradition.

- Won 2nd place overall on national level.- Lead a team of six peers in an eight-week business simulation with Mikes Bikes Online. - Make simulated decisions based on analysis of business and product development, corporate branding, retail pricing, factory capacity, sales forecast, long term debt, equity issue/purchase, and dividend policy.

St Petersburg, Florida, United States

Conducted market research on an untapped market and curated 3 potential sales offers creating 46 prospective clients and $450K in potential yearly revenue. Presented sales proposal to the Senior VP of ad sales marketing over the US. - Presented 2022 lead review and YTD lead review to the Director of Ad Sales over the Tampa DMA and all 6 Local Sales Managers on key accounts, found 20 unassigned leads and over $40k in potential revenue.- Aggregated social reach data through Hootsuite web scraping tool to present program/account reach, frequency, and agency reporting through measuring mentions, hashtags, and likes from external social media accounts.- Collaborated in 4 strategy meetings helping to integrate advanced digital products (streaming, search, and social) into ad spend for prospective customers with 100% accuracy of sale.- Prepared monthly networking calendars for 30+ Sales Account Executives in the Tampa DMA including facilitating Chamber of Commerce sponsorships and events.

Stuart, Florida, United States

Oversaw mail communications and considerations for 20+ customer targets and messaging initiatives. - - Gathered multi-source research for Seacoast acquisition of $158 M Apollo Bank. Presented market research findings to the Chief Marketing Officer. - Incorporated SEMrush programming into 10 existing corporate blog posts to help drive organic traffic to website. - Pitched a new direct mail and in app targeting idea that lowered costs and bounce rates. - Composed branch presentations to offer branding insights for 19 new location acquisitions. Gathered data on branch and market share to analyze performance and suggest branch consolidations per county. - Prepared 15 weekly deposit rate trend reports for 9 C-suite executives to gain banking industry insights to make informed decisions on expansion opportunities.

University Of Florida

Pi Sigma Epsilon is a professional fraternity for students and industry professionals in Marketing and Sales Management. Charter Member. Executive Council.- Planned and coordinated all chapter social events.

Supported logo graphic design initiatives by drafting the logo for the local Chamber of Commerce. Streamlined CRM mailing list for more effective customer acquisition. - Organized 300+ contact information and completed data entry for the publication’s digital mailing list.

Holy Trinity Episcopal Academy

- Ensured all photos needed were taken. - Created website copy and designs for sports spreads.

Holy Trinity Episcopal Academy

Online Editor for the newspaper publication at Holy Trinity High School.- Managed the website(htgrowl.com) daily.- Created magazine issues. - Planned and wrote website stories.- Took pictures and designed layouts.

Holy Trinity Episcopal Academy

- Photographed and helped envision media for the publication. - Worked with Adobe editing software and photoshop for the newspaper (Adobe Suite).

A vendor company for festivals in Brevard. I worked approximately 12 hours a day on weekends from November to July. - Oversaw employees, made cotton candy, sold products, and accepted payments.

Master’S Of Science, Marketing: Data Analytics

Bachelor Of Arts, Business Administration

Activities and Societies: Pi Sigma Epsilon Professional Fraternity, American Marketing Association, GatorSLAM (Sales Leadership.

Minor, Mass Communication/Media Studies

High School Diploma

Activities and Societies: National Honor Society, Mu Alpha Theta, National French Honor Society, National Art Honor Society, National.