Senior Manager, Global Brand Marketing, Barbie
Current
Feb 2024 - Present
AeroLeads people directory · profile
Kayla Carpenter Email & Phone Number
Global Brand Marketing, Barbie at Mattel, Inc.
at
Mattel, Inc.
1 work email found
@mattel.com
2 phones found area 330
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Global Brand Marketing, Barbie at Mattel, Inc.
Location
Los Angeles Metropolitan Area, United States, United States
Who is Kayla Carpenter? Overview
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Quick answer
Kayla Carpenter is listed as Global Brand Marketing, Barbie at Mattel, Inc. at Mattel, Inc., based in Los Angeles Metropolitan Area, United States, United States. AeroLeads shows a work email signal at mattel.com, phone signal with area code 330, and a matched LinkedIn profile for Kayla Carpenter.
Kayla Carpenter previously worked as Senior Manager, Global Brand Marketing, Barbie at Mattel, Inc. and Manager, Global Brand Marketing, Barbie at Mattel, Inc.. Kayla Carpenter holds Master Of Business Administration - Mba from Ucla Anderson School Of Management.
Company email context
Email format at Mattel, Inc.
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{first}.{last}@mattel.com
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AeroLeads found 1 current-domain work email signal for Kayla Carpenter. Compare company email patterns before reaching out.
Profile bio
About Kayla Carpenter
I’m a global brand manager on the Barbie team at Mattel, creating new campaigns, driving brand purpose, and unifying the brand across all consumer touch points. Most recently, I lead the integrated marketing campaign that launched the cultural phenomenon, Barbie the Movie.Prior this role, I worked on the Hot Wheels team in product marketing, managing the P&L, creating new products, and marketing strategies. I come from the world of social media, where campaigns must be nimble enough to change instantly with platform updates and pop culture.
Listed skills include Social Media, Journalism, Facebook, Marketing Strategy, and 24 others.
Current workplace
Kayla Carpenter's current company
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14 roles · 16 years
Kayla Carpenter work experience
A career timeline built from the work history available for this profile.
Manager, Global Brand Marketing, Barbie
Aug 2021 - Feb 2024
Associate Manager, Global Brand Marketing, Barbie
Jan 2021 - Aug 2021
Associate Manager, Global Product Marketing, Hot Wheels
Managed global P&L for Hot Wheels Monster Trucks and worked cross-functionally to create strategic products to win more business and meet financial margin goals.
May 2019 - Dec 2020
Sales & Marketing Mba Intern
Sep 2018 - Feb 2019
Campaign Marketing Mba Intern
Created and executed integrated campaign plan to raise engagement among a high churn segment of the photography audience.Analyzed results from market expansion tests and gave creative optimizations for launch plan in the following quarter.
Jun 2018 - Sep 2018
Digital Manager
Clients: FedEx, Patrόn Tequila, Adobe, PetSmart, Purina, Universal StudiosDeveloped influencer marketing strategies to drive business results such as in-store visits, app downloads and brand awareness.Led real-time strategy for clients looking increase relevancy with their target audiences and engage with customers directly.
Dec 2015 - Jun 2017
Digital Associate
Created influencer strategy for PetSmart that included relationship management and campaign deployment with more than 95 famous pets for key business initiatives and PR results.Identified real-time social media opportunities and worked with creative teams to develop posts within 30 minutes.Engaged with the PetSmart social community each day, responding to.
Mar 2014 - Dec 2015
Digital Intern
Prepared briefing sheets, coverage research and real-time engagement for the Ivanpah global opening and top-tier media event for more than 40 members of the media. Managed thought leadership and speaking opportunities for Reliant Energy and NRG Energy C-suite executives.
Sep 2013 - Mar 2014
Fashion And Non-Profit Pr Assistant
Advanced social media presence, including interaction with thought leaders, twitter chats and increasing overall followers.Collaborated to plan a fashion show fundraiser for more than 500 attendees, including three designers, live music and artists.
May 2013 - Aug 2013
Student Ambassador -- E.W. Scripps School Of Journalism
- Acted as a liaison between the journalism school, perspective students and alumni.
2011 - May 2013
Hospitality Intern
Alice Marshall Public Relations
Created content, monitored and social media platforms and blogs for Park Hyatt Hotels and Nantucket Island Resorts.Managed editor product requests in NYC for ESPA Spas and Guinot Institut Paris and arranged delivery to media targets.
Jun 2012 - Aug 2012
Public Relations Intern With Haslinger Palliative Care
Wrote blog posts about pediatric for Children’s Hospital blogs and Twitter page.
Dec 2011 - Dec 2011
Public Relations Intern
Classy Bride, Inc.
Created product descriptions for Classy Bride website and copy-edited all content on the site.Drafted news releases and pitches for local and media outreach.
2010 - 2011
~1 yr
3 education records
Kayla Carpenter education
Master Of Business Administration - Mba
Ucla Anderson School Of Management
Bachelor Of Science, Journalism
Ohio University
Education record
Hoover High School
FAQ
Frequently asked questions about Kayla Carpenter
Quick answers generated from the profile data available on this page.
What company does Kayla Carpenter work for?
Kayla Carpenter works for Mattel, Inc..
What is Kayla Carpenter's role at Mattel, Inc.?
Kayla Carpenter is listed as Global Brand Marketing, Barbie at Mattel, Inc. at Mattel, Inc..
What is Kayla Carpenter's email address?
AeroLeads has found 1 work email signal at @mattel.com for Kayla Carpenter at Mattel, Inc..
What is Kayla Carpenter's phone number?
AeroLeads has found 2 phone signal(s) with area code 330 for Kayla Carpenter at Mattel, Inc..
Where is Kayla Carpenter based?
Kayla Carpenter is based in Los Angeles Metropolitan Area, United States, United States while working with Mattel, Inc..
What companies has Kayla Carpenter worked for?
Kayla Carpenter has worked for Mattel, Inc., Nbcuniversal Media, Llc, Adobe, Golin, and Ill-La-La Designs.
How can I contact Kayla Carpenter?
You can use AeroLeads to view verified contact signals for Kayla Carpenter at Mattel, Inc., including work email, phone, and LinkedIn data when available.
What schools did Kayla Carpenter attend?
Kayla Carpenter holds Master Of Business Administration - Mba from Ucla Anderson School Of Management.
What skills is Kayla Carpenter known for?
Kayla Carpenter is listed with skills including Social Media, Journalism, Facebook, Marketing Strategy, Brand Management, Ap Style, Editing, and Public Relations.
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