Kayla Cash Email and Phone Number

A media relations professional driven to identify and secure significant PR results for national B2B and B2C clients. I focus on building media relationships, driving content and storytelling that positions clients as thought leaders and industry experts. I have a breadth of experience landing coverage in the following industries: financial services and M&As, financial wellness, fintech, adtech/martech and media, payments and paytech, supply chain and logistics, HR and recruiting/staffing, insurance and insurtech, IT and overall B2B tech. Let's connect!

A point of contact ensuring the development and execution of tasks, deadlines and responsibilities as it pertains to the agency and its clients. I manage and serve a variety of clients in real estate, environmental and government relations with a variety of deliverables, including: press releases, media lists and statements, op-eds, website content, blogs, social media content, client reports and more.

A liaison between clients and the public in charge of creating, projecting and maintaining an image in a diverse range of industries including accounting and business consulting firms, travel and tourism, fintech and B2B technology, housing, city government and more. Ask me about RV parks or forms automation... the information may surprise you!-Grew social media presence for a hospitality client by 337% through content development, a “Free Stay Giveaway” promotion and consecutive influencer engagement-Garnered a potential reach of 2.5 million viewers for an accounting firm client entering the blockchain space for the first time-Secured an 88%-win rate of the nominations submitted for a single client in 2019, including becoming one of Accounting Today’s inaugural edition of “Best Firms for Technology”-Secured a Familiarization (FAM) tour with a sought-after target travel trade resulting in online coverage showcasing the destination and previewing events, as well as a potential reach of nearly 80k viewers-Provided media relations training to 12 city department heads resulting in annual trainings specified in the client’s retainer-Guided small B2B software company to its first industry recognition with the API 300, securing its place as a validated productFollow the link to my portfolio for writing and project examples: https://drive.google.com/open?id=1BmgazFXudP1Y5-e7boltZFfxW5xMD4KsvnDbYf6yS1Y

I served as a versatile asset to the newsroom in charge of creating, broadcasting and publishing breaking news across various platforms. I gathered news tips from callers, government officials, social media reports, etc.,to develop and broadcast the entire newscast from the ‘hello’ down to the anchor’s final ‘goodnight,’ as well as simultaneously transcribing scripts to online articles in AP Style and handling mobile news alerts, social accounts and public inquiries. -Served as lead producer on the 24-hour production during the largest wildfire on record for California (known as the “Thomas Fire”) then subsequently the same lead producer during the deadly “Montecito Mudslides” -Continuously broke news on social, in broadcast and through mobile push alerts ahead of the competition-Filled every producer position, including assignment editor, increasing operations with skills to successfully produce every newscast aired on KSBY

I served as a social media guru in charge of writing, editing and publishing breaking news articles, features and additional content to the TV station’s website, as well as managing the station’s social media accounts. -Won three awards for best website, social media and breaking news online from Idaho Press Club-Increased pageviews, Facebook page likes, Instagram followers, Twitter followers, and engagement among readers. -Broke records for all social accounts and website views with “Snowmageddon: Winter 2016 - 2017”

Creating newsletter(s) and other channels of communication meant to promote and boost morale between employees and members involved with court procedures.

"Body rEvolution" is about evolving the current status quo on body image for men and women. Interns research current and abiding issues regarding anything from body hair to eating disorders, to compile into a production focused on all age groups battling the parameters of body image. The presentation is given to living groups, university classes and adolescent groups around Moscow, Idaho.

UIPR is a student-ran club meant to help promote business and communication skills throughout campus. The club traveled to Coeur d'Alene, ID, and Boise, ID, to speak with other advertising and public relations agencies for networking and educational purposes.