Kayla Burns Smetana Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

• Scrum Master for global web team• Lead daily stand-ups and scrum ceremonies for scrum team project• Work with product owners to groom the backlog and plan sprints. • Track, escalate and remove impediments.• Advise marketing organization on best practices for website features• Oversaw maintenance, development, and technical aspects of global website• Built new product pages in CMS, mirroring designs provided by content team• Regularly administered updates to website, including content, page structure, forms, SEO elements, andapplications, for UX and optimized site performance

Greater Chicago Area

• Regularly administered updates to global platform, including content, page structure, forms, SEO elements, and applications, for UX and optimized site performance for 18 regional websites• Developed new product pages for website and executed global deployment• Created custom landing pages for events and product launches• Oversaw migration, creation, and all technical aspects to Jira Service Desk• Jira Service Desk Administrator• Performed ongoing website updates to content, imagery, and page structure

Greater Chicago Area

Host and coordinate events to promote marketing campaigns for a variety of food and beverage brands High-level service and organization throughout pre-event, event and post-event phases Work with clients to identify their goals and needs as well as ensure consumer satisfactionEvaluate overall success via prepared reports submitted within 24 hours of event's conclusion Assist in recruiting and training of new team members for the Chicago and Champaign market

Chicago, Illinois

Formulated field marketing plan designed to utilize events to establish and grow brand presence in new and existing markets Recruited, hired, trained and staffed over 100 individuals for company brand ambassador role to execute field marketing objective Researched and planned off-premise promotions to connect with communities within target markets Orchestrated marketing supply logistics Developed reporting system used to evaluate consumer response and overall event evaluation through custom-built online portal Remodeled payroll system used to calculate and submit weekly brand ambassador payroll Created market-specific sales training program to maximize brand ambassador’s sales and consumer impact

Chicago, Il

Monitored individual retail accounts on shelf-space and display status as well as current inventory levels Upsold additional points of distribution/space within current stores Used intimate understanding of traditional and emerging marketing channels to assist in trade success Created and maintained relationships with store managers and owners through ongoing, transparent communication and in-person meetings Acquired new accounts through external brand communication

University Of Illinois

Filmed, directed and edited promotional videos for the non-profit fundraising organizationTook photographs used for press releases and promotional purposes Assisted in public relations efforts to distribute promotional media throughout campus and the surrounding community

Hosted events to promote the sales of MillerCoors ProductsPrepared reports on consumer responsiveness and event sales for company marketing managers and product distributors Conducted training with all new promotional specialists that included an in-person meeting to cover all rules and expectations as well as one-on-one shadowing before an individual's first event

Assisted store managers with training staff; planning and creating window displays, execution of new floor sets, creating staff sales goals as well as creating weekly employee schedule