● Create written and visual content for blog discussing beauty, fashion and lifestyle topics● Filming and editing videos for a YouTube Channel focusing on beauty products● Utilizing social media and email to communicate with cosmetics companies and distributors regarding new product launches and advertising blog posts and videos relating to their products

● Created and posted daily social media plan for Instagram and Facebook that aligned with brand strategies and objectives ● Developed the brand voice to help build authentic, relevant relationships with our consumers ● Performed monthly marketing reports, analyzing SKU performance, website traffic, sales and more● Established a customer service team and criteria, including a five-to-fifteen-minute response time on social media channels and 30 minutes to 1-hour response time via email ● Identified issues, patters and trends in consumer comments ● Coordinated all website changes with developers and implemented all simple Wordpress changes to improve consumer shopping experience ● Developed company influencer program, including guidelines for our target influencers, engaging with key influencers and sending free products to targets in order to create brand awareness

● Organized and created marketing materials for multiple large seminars including finding sufficientspace and coordinating catering requirements● Consistently updated multiple company websites using WordPress● Created written and visual marketing materials including flyers, press releases, letters, etc.● Liaise with media and reporters to publicize ROI Corporation’s 40th Anniversary celebration resulting in stories from Snap’d South Mississauga and Rogers TV● Coordinate with contacts from multiple companies to arrange print advertisements and conventionregistration/booth set-up● Responsible for posting new listings, seminars and any other related events to our Twitter and Facebook

● Responsible for all internal communication documents within the department● Manage teams of up to 30 staff● Liaise with members of the community● Administrative Duties: filing, completing paperwork and follow-up with employees● Communicate effectively at various levels with individuals and groups● Handle customer complaints and requests professionally and effectively● Assisted with hiring new staff including screening resumes, phone and in-person interviews and leading orientation

* Worked in a team environment to create communication audits for non-profit organizations, outlining strengths, weaknesses and recommendations *Facilitated focus groups with clients and community members to support communication audits *Researched and reached out to potential clients in the community and surrounding cities * Created, assembled and sent press materials to potential clients to increase company awareness and business

* Completed daily media monitoring coverage reports for Showcase, TVTropolis, Action, Dejaview, Showcase Diva, Movietime and IFC programming and talent* Performed media relations activities, such as pitching, drafting e-blasts and responding to media inquiries* Assisted with organization and facilitation of press junkets and the Shaw Media Upfronts Presentation* Updated Shaw Media’s publicity contact list and created media coverage reports for original Canadian programming * Responsible for updating media site regularly and collecting publicity materials from distributors databases

* Evaluated academic papers and examinations * Available for academic skills training * Counseled students to enhance and encourage further education * Worked to resolve any discrepancies * Lead group discussions * Assisted with retrieving and researching class materials * Administrative Duties