Creative Marketing Director
Current-Oversee 2023 (7X Award Winning (from AAA, AMA, w3, IMCA) brand refresh including brand positioning, competitive analysis, brand book, logo redesign & new website build-Liaison with agency design partner, developer, & corporate marketing team-Direct communication & presentations to executive/c-suite team -Responsible for the overall 360 marketing strategy and plan implementation of the company’s online + traditional marketing vision, including web design, development and internet/portal applications, SEO, PR, Social Media, Content Strategy, Brand Management, Campaigns, Direct Mail, and Design-Plays a key role in gaining marketing insights into the company’s product and service offering and on how to best implement marketing campaigns using the available marketing analytics and metrics.-Determines how to best promote and sell the company’s products and services direct to a variety of customer segments (B2B & B2C).-Marketing lead of internal Innovation Committee & Employee Value Proposition (EVP) team.Preferred Employers Insurance, A Berkley Company specializes in providing workers’ compensation insurance to California business owners. The company is rated A+ Superior by industry-rating organization, AM Best & Company.