Kayla Espiritu Email & Phone Number

Irvine, CA, US

San Diego, California, United States

• Recruited a team of 3 Adobe Student Ambassadors to lead 5 original workshops, attracting 30 attendees per event
• Established the first Adobe Marketing Committee at SDSU, creating workflows that boosted productivity by 20%
• Distributed social media tasks among committee members, growing @adobesdsu Instagram followers by 50%

San Diego, California, United States

• Researched and conducted outreach to potential clients for Spring 2024 Professional Networking Night event, fostering strong participation and engagement, resulting in a diverse and dynamic attendee base
• Utilized multi-channel promotion strategies, including targeted advertising within classrooms and on-campus tabling, leading to a 20% increase in event attendance and enhanced brand visibility
• Collaborated with a team of 11 members, ensuring adherence to project timelines and effectively coordinating marketing campaigns and strategies, leading to streamlined processes and successful event execution

San Diego, California, United States

• Contributed 40+ hours, collaborating on club initiatives, fostering teamwork, and achieving organizational goals with dedication and enthusiasm

San Diego, California, United States

• Empower peers by demonstrating the use of Adobe Express to enhance academic and personal projects
• Plan and execute 2+ Adobe workshops each year teaching students how to best utilize Adobe applications
• Collaborate with faculty, staff, and student organizations to highlight availability of Adobe products on-campus
• Promote Adobe through content creation and advertising through personal social media channels
• Connect with a global community of Adobe Student Ambassadors to exchange ideas and best practices

San Diego, California, United States

• Executed marketing campaigns for @aztecunion Instagram, including events graphics, captions, and posts
• Coordinated project workflows using Asana, including graphics requests, content approvals and scheduling
• Pitched TikTok and Instagram new feed layouts and creative content to executives based on social media analyses

Los Angeles, California, United States

• Curated an organized list of 900+ potential sponsors and attendees for CLD-hosted events such as NYFW Kickoff
• Organized showroom inventory for brands like STUDIOCULT, using Launchmetrics for detailed documentation
• Assessed 200+ influencers for brand gifting campaigns such as Rastah and pulled social media handles for lists
• Sorted and packaged customized gifts for influencers and celebrities for various clothing, shoe and jewelry brands

California, United States

• Created relatable fan content at live concerts for K-pop artists like ATEEZ and TWICE gaining 1M+ views/event
• Analyzed industry trends to post 60 videos/mo garnering a following of over 175,000 on TikTok and 100,000 on Instagram within 6 months, averaging 100,000 views per video while maintaining 20% user engagement
• Collaborated with 35+ brands in the beauty, music, and fashion industries ranging from start-ups to established companies through paid and gifted advertisement campaigns, cultivating strong customer engagement

Seoul, South Korea

• Conceptualized short-video content for the @isepambassador Instagram and TikTok to promote lifestyle abroad through a Gen Z perspective and copywriting, leading to over 1M views and 500+ comments across platforms
• Implemented target advertising campaigns, yielding a 20% boost in brand awareness and 50% follower growth
• Influenced 30+ students as a virtual speaker during Student Experience Panels, using effective communication

• Acquired 10+ clients of diverse sizes through email outreach and virtual calls for event performances
• Launched @officiallymirus Instagram with a cohesive feed design leading to 2,900 followers and 1,400 reach/mo
• Recruited a social media team of 5 to increase engagement rate by 20% including enhancing audience interactions
• Leveraged post-production knowledge (color grading, motion graphics, etc.) accruing 4,000+ hours of watch time

Orange, California, United States

• Created 30+ posts for @offstagebygrv Instagram page and increased traffic by 20% using new/existing assets
• Spearheaded cross-functional collaboration with management and technical teams to optimize social media; enhanced content clarity for graphics, videos, and carousel posts, resulting in a 25% increase in user engagement
• Edited videos with Adobe Premiere Pro following timely day-span posting schedules and deadlines

Orange County, California, United States

• Spearheaded website and social platforms for service advertisement with streamlined colors and graphic designs, using Canva resulting in 500+ accounts reached and a 40% increase in website traffic in 3 months
• Generated $2,000+ in sales by independently designing photo sessions and pricing based on market research
• Responded to customer inquiries and feedback, achieving a 100% satisfaction rate among loyal and new clientele

Bellflower, California, United States

• Executed projects within a team of 5 through innovative thinking, studio shoots, and photo touch-ups
• Worked collaboratively with other departments for products and merchandise to ensure cohesive messaging

Bachelor Of Science - Bs, Marketing, Specialization In Integrated Marketing Communications, Fourth Year

Activities and Societies: American Marketing Association - Event Planning Committee Member Korean American Student Association - KASA.

Bachelor Of Science - Bs, Business Administration - Exchange Semester, Sophomore

Activities and Societies: International Student Exchange Program - Digital Media AmbassadorA prestigious institution fostering innovation.

Education record

Activities and Societies: ASB (Social Media Commissioner), Portola News Network (Sports Anchor), Dance Company