Kayla Espiritu Email & Phone Number

Irvine, Ca, Us

Irvine, Ca, Us

San Diego, California, United States

• Recruited a team of 3 Adobe Student Ambassadors to lead 5 original workshops, attracting 30 attendees per event• Established the first Adobe Marketing Committee at SDSU, creating workflows that boosted productivity by 20%• Distributed social media tasks among committee members, growing @adobesdsu Instagram followers by 50%

San Diego, California, United States

• Researched and conducted outreach to potential clients for Spring 2024 Professional Networking Night event, fostering strong participation and engagement, resulting in a diverse and dynamic attendee base• Utilized multi-channel promotion strategies, including targeted advertising within classrooms and on-campus tabling, leading to a 20% increase in event attendance and enhanced brand visibility• Collaborated with a team of 11 members, ensuring adherence to project timelines and effectively coordinating marketing campaigns and strategies, leading to streamlined processes and successful event execution

San Diego, California, United States

• Contributed 40+ hours, collaborating on club initiatives, fostering teamwork, and achieving organizational goals with dedication and enthusiasm

San Diego, California, United States

• Empower peers by demonstrating the use of Adobe Express to enhance academic and personal projects• Plan and execute 2+ Adobe workshops each year teaching students how to best utilize Adobe applications• Collaborate with faculty, staff, and student organizations to highlight availability of Adobe products on-campus• Promote Adobe through content creation and advertising through personal social media channels• Connect with a global community of Adobe Student Ambassadors to exchange ideas and best practices

San Diego, California, United States

• Executed marketing campaigns for @aztecunion Instagram, including events graphics, captions, and posts• Coordinated project workflows using Asana, including graphics requests, content approvals and scheduling• Pitched TikTok and Instagram new feed layouts and creative content to executives based on social media analyses

Los Angeles, California, United States

• Curated an organized list of 900+ potential sponsors and attendees for CLD-hosted events such as NYFW Kickoff• Organized showroom inventory for brands like STUDIOCULT, using Launchmetrics for detailed documentation• Assessed 200+ influencers for brand gifting campaigns such as Rastah and pulled social media handles for lists• Sorted and packaged customized gifts for influencers and celebrities for various clothing, shoe and jewelry brands

California, United States

• Created relatable fan content at live concerts for K-pop artists like ATEEZ and TWICE gaining 1M+ views/event• Analyzed industry trends to post 60 videos/mo garnering a following of over 175,000 on TikTok and 100,000 on Instagram within 6 months, averaging 100,000 views per video while maintaining 20% user engagement• Collaborated with 35+ brands in the beauty, music, and fashion industries ranging from start-ups to established companies through paid and gifted advertisement campaigns, cultivating strong customer engagement

Seoul, South Korea

• Conceptualized short-video content for the @isepambassador Instagram and TikTok to promote lifestyle abroad through a Gen Z perspective and copywriting, leading to over 1M views and 500+ comments across platforms • Implemented target advertising campaigns, yielding a 20% boost in brand awareness and 50% follower growth • Influenced 30+ students as a virtual speaker during Student Experience Panels, using effective communication

• Acquired 10+ clients of diverse sizes through email outreach and virtual calls for event performances• Launched @officiallymirus Instagram with a cohesive feed design leading to 2,900 followers and 1,400 reach/mo• Recruited a social media team of 5 to increase engagement rate by 20% including enhancing audience interactions• Leveraged post-production knowledge (color grading, motion graphics, etc.) accruing 4,000+ hours of watch time

Orange, California, United States

• Created 30+ posts for @offstagebygrv Instagram page and increased traffic by 20% using new/existing assets• Spearheaded cross-functional collaboration with management and technical teams to optimize social media; enhanced content clarity for graphics, videos, and carousel posts, resulting in a 25% increase in user engagement• Edited videos with Adobe Premiere Pro following timely day-span posting schedules and deadlines

Orange County, California, United States

• Spearheaded website and social platforms for service advertisement with streamlined colors and graphic designs, using Canva resulting in 500+ accounts reached and a 40% increase in website traffic in 3 months• Generated $2,000+ in sales by independently designing photo sessions and pricing based on market research• Responded to customer inquiries and feedback, achieving a 100% satisfaction rate among loyal and new clientele

Bellflower, California, United States

• Executed projects within a team of 5 through innovative thinking, studio shoots, and photo touch-ups• Worked collaboratively with other departments for products and merchandise to ensure cohesive messaging

Bachelor Of Science - Bs, Marketing, Specialization In Integrated Marketing Communications, Fourth Year

Activities and Societies: American Marketing Association - Event Planning Committee Member Korean American Student Association - KASA.

Bachelor Of Science - Bs, Business Administration - Exchange Semester, Sophomore

Activities and Societies: International Student Exchange Program - Digital Media AmbassadorA prestigious institution fostering innovation.

Education record

Activities and Societies: ASB (Social Media Commissioner), Portola News Network (Sports Anchor), Dance Company