I partner with early-stage B2B clients to get closer to their customers than they’ve ever been before, and to translate that proximity and understanding into marketing momentum and sustainable growth.

Demco Software provides a suite of patron-centric community engagement solutions to public libraries across the U.S. As Marketing Director, my primary charge is to deeply understand the challenges that librarians and other library staff members face when it comes to engaging their communities. I translate that customer empathy into omni-channel marketing strategies that use educational content, marketing automation, and sales enablement measures to ensure that we're connecting the dots between what libraries need, and what we can provide.

I worked alongside members of the product management and project management teams to develop a go-to-market strategy for Forte's new line of consulting and administrative services. I developed internal sales and marketing processes, along with externally facing collateral and content to enable our teams to position and sell Forte's services to clinical research sites, NCI-designated cancer centers, and academic medical centers.

I led business development efforts at Forte and Nimblify to position and promote our product ecosystem to clinical researchers using a consultative, customer-focused approach. I developed the annual marketing and sales strategy for our community sites market, and collaborated with other members of the Business Development and Marketing teams to execute on that plan.

After two years as a BDC, MSA promoted me to lead the firm's marketing and communications team. In this role, I worked with the marketing team, business development team, and the executive leadership team to develop and implement action-oriented marketing plans and client pursuit strategies. In my role on the leadership team, I was very involved in the implementation of strategic initiatives, including efforts geared towards improving organizational health and spur strategic growth. Process improvement is a major passion of mine, and something I was able to focus on in this role. I reorganized the marketing team to increase efficiency and to capitalize on individual team members' aptitudes. I championed a number of new initiatives and introduced many new tools to improve communication within our team and throughout our entire organization.

As a business development coordinator, my primary role was to produce content and develop the design of external marketing materials, including brochures, proposals, discipline-specific SOQs, and other collateral. In this role, I mastered programs within Adobe Creative Suite and applied best practices gleaned from design and editorial coursework completed on my own time.When not editing or designing collateral, I focused my time on content production and editorial assistance. I partnered with our HR department to deploy MSA's first external blog, which focused on culture and benefits in order to enhance MSA's online visibility among prospective employees. I also led the development of MSA's first regularly-scheduled, external e-newsletter, which capitalized on our firm's primary differentiator, our grants and funding expertise.As an administrator of MSA's website, I assisted in revamping our external web presence. This effort included ongoing design support, content production, and overall site management using Kentico CMS.

Upon the successful completion of a summer internship, I was offered the opportunity to stay on as an intern for an additional semester. For this semester-long internship, my role shifted slightly to encompass external communications in contrast to the internal focus of the summer internship I had just completed. In this capacity, I coordinated all details in the planning of the Adopt-A-School Summit, a networking event of 50+ community leaders. I created and maintained the content of various internal webpages, including a page devoted to recognizing stellar employee performance during Customer Service Week 2011. I also developed a new corporate template and workflow for the creation and maintenance of all corporate employee biographies.During this internship, I developed an Excel report that included a detailed analysis of all credit unions that attended various web events hosted by CUNA Mutual throughout the year. This document was deployed nationally for use by sales representatives to better target needs of specific credit unions.When not working to deploy specific projects, I designed marketing collateral for various CUNA Mutual recruitment events, and drafted and edited numerous internal communication memos.

In this project-oriented internship, I successfully designed the layout, drafted copy, and oversaw the production of a six-page newsletter intended to be sent to all 3,000+ CUNA Mutual Group employees. I drafted and edited internal communications published in weekly newsletters and on CUNA Mutual's Intranet Page. I also collaborated with a small team to plan and implement a two-week fundraising campaign for the Juvenile Diabetes Research Foundation.

As a representative for Universal Music Group, I coordinated listening events to promote newly released artists and albums on and around the University of Wisconsin-Madison campus. In this role, I collaborated with campus representatives across the country to create national visibility campaigns.

In this role, I conducted market research to compare quantity and quality of advertisements present on the Channel3000 website with websites of local competitors. I designed and drafted sell sheets, mock-up advertisements and sales proposals for potential advertising clients. I also assisted in coordinating various high-profile events, including Channel3000’s annual Top-Notch Teacher Banquet.

As a loan services intern, I assisted the lending agency’s loan representatives in completing various administrative tasks to ensure loans were processed efficiently and accurately.

In this position I split my time between data entry and 'customer' support. I spent part of my time processing applications of prospective transfer and reentry students at UW-Madison, which required learning the nuances of various internal databases and processes, as well as superior attention to detail. The rest of my time was spent providing support via email to prospective students, answering any and all questions they may have related to the transfer and reentry application processes.

As an administrative assistant, I leveraged my early interest in marketing and PR to organize TDS Telecom's role in various community events, such as golf outings, numerous local parades, and United Way's Local Days of Caring. I drafted press releases for local newspapers to inform residents of TDS Telecom's community involvement, and to enhance our organization's reputation within the communities we served..