Kayla Ganz Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, United States

Nashville, Tennessee, United States

• DSP Account Management: Manage relationship with several top priority streaming DSP partners (Spotify, Apple Music, YouTube, Pandora, Tidal, iHeart), to find and maximize opportunities to increase engagement and generate revenue• Label Education/Guidance: Educate and advise Label partners, NoA Label Managers and various Naxos internal colleagues globally, on digital strategy, music industry trends, and streaming DSP business models via Best Practices docs, Presentations delivered at International Naxos conferences, direct meetings, label newsletters, etc… • Content & Revenue Strategy: Strategize and oversee processes for generating engagement of our catalog content via pitches to DSPs around themed segments of NoA’s vast catalog as well as Naxos’ own curator/playlist profile (on priority DSP platforms; Spotify, Apple Music, Napster, Deezer, Pandora, YouTube) and liaise with internal Marketing department, labels and artists for promotional support to increase success• Data Analysis: Regularly review reporting and data/analytics dashboards for DSPs to evaluate success and progress of partnership and digital business with each DSP partner. Experience working with both 3rd party data companies as well as working on team to develop internal tools for data analysis• Departmental Operations: Work closely with Content Services and Musicology teams to ensure successful content delivery and representation on DSPs, mitigating and troubleshooting issues with complex classical music metadata and how it’s displayed across various platforms. Work with Label Managers and Content Services teams to prioritize release schedule, organize, execute and disseminate a digital release schedule to DSP partners on a monthly basis• Personnel Management: Oversee/Manage Digital Team support staff of thee• Industry relations: Liaise with Indie Label Global digital rights agency; Merlin contacts re: DSP deals/partnerships, opportunities and challenges for Indies in a competitive market

Franklin, Tn

• Manage relationship with all streaming DSP partners, making sure to maximize the exposure and revenue of Naxos and NoA’s distributed labels• Utilize knowledge of streaming services and their offerings, combined with understanding of technology and current trends in music consumption to recognize current and conceptualize new opportunities to promote NoA’s label’s musical content• Work with digital production team to assure all scheduled releases are delivered to appropriate DSP partners • Develop and maintain Naxos profiles on streaming services by building creative playlists containing NoA distributed content and working with internal PR department, labels and artists to promote on social media platforms to cultivate and grow follower base to increase stream count and generate revenue• Educate and support labels and artists on processes and best practices for working with streaming partners and act as a liaison when issues arise and to plan and execute promotional campaigns

Nashville, Tn

• Worked directly with clients, managers and extended team to create and develop engaging content and loyal communities online by creating and executing digital marketing plans including social marketing campaigns, contests, partner promotions and email/mobile marketing• Strengthen client’s social interaction and engagement with current and potential new audience by utilizing new technologies and applying digital marketing channels that drive direct-to-consumer, call to action and commerce providing the best possible ROI for the client • Pitched and communicated with new clients and create scopes of work and desk audits for potential clients • Provided clients with weekly reporting giving them an in depth look at all of their online properties current statistics, growth and a review successful campaigns as well as outlining areas with an opportunity for growth

New York, Ny

• Managed multiple digital accounts including download, streaming and video services and supported management of major mobile and video partners (Spotify and VEVO)• Compiled and distributed weekly reports detailing account analytics/trends to UMGD’s label groups• Coordinated 40 monthly Label Ad campaigns for Spotify and VEVO• Oversaw Digster app for Spotify; curate new release/catalog playlists • Assisted in compiling Business Reviews detailing Account sales, revenue, analytics and consumer trends• Managed UMGD Sales & Marketing internship program (interview, hire, train, daily management)• Coordinated semi-annual music event consisting of live Artist performances; Liaise with Artists, Managers, Labels, Accounts & venue staff

New York, New York, United States

•Supported top executive and liaised high level executives at various major media corporations.•Participated in weekly department meetings to discuss current projects and brainstorm ideas for new projects.•Executed research projects for President regarding media industry events, news and companies, marketing trends and brainstormed ideas to pitch to marketing clients through various media outlets.

New York, New York, United States

•Supported music agent in various aspects of booking concerts for full roster of CAAmusic clients by maintaining computer-based shared files with all incoming offers androuting of shows, corresponding with concert buyers to obtain all info needed to confirmbooking, issuing contracts, maintaining filing system and keeping track of contracts anddeposits. Kept Artist managers informed of all booked concerts with itineraries and dealmemos.•Answered heavy phones, fax, file, and various Administrative Tasks. •Handled a very high volume of work in a fast-paced environment.

New York, New York, United States

•Issued contracts for artist performances and assured deposits are received in due time. •Communicated with Artist management, label staff and concert buyers/ promoters to keepthem updated with Artists' itineraries and to keep Artists' promotional materials andRiders up to date.•Kept records of all offers and concert deals for Artists. •Completed administrative tasks including; heavy phones, keeping organized filing systemfor offers, contracts & artist info, expense reports (Used TAMS computer system to issuecontracts, run reports and update artist info.)

London, England, United Kingdom

•Assisted executives with various projects, prepared press packs and press releases fornew artists, albums and singles, had correspondences with various media contacts regardingnew releases and artists scheduling for promotional tours and distributing new material tothese contacts. Kept track of artists' press in local and national publications.•Maintained company reports and documented airplay of Sony artists and level of supportby London radio stations.

Bachelor'S Degree, Communication Studies; Media Studies

Education record

Study Abroad/ Internship program Jan.-April 2003