Kayla Germain Email & Phone Number

Albany, Ny, Us

Albany, New York, United States

- Client-agency liaison responsible for performing campaign intake, identifying client needs and opportunities, and building & maintaining strong client-agency relationships- Leverages personal industry experience in higher education with current trends to inspire innovative campaigns- Ally and champion of the creative team, eager to present and stand behind creative while adapting to the needs of clients and campaign directives - Well-versed in digital media campaign management, including analysis of campaigns and lead tracking - Adept at handling tough conversations and scenarios to balance client/agency challenges - Direct supervisor of one and serves as leader and mentor for the wider Client Services team- Oversees revenue and forecasting for assigned clients while working to identify opportunities for revenue- Deeply involved with process development and project management support, with a constant eye toward improving daily work lives

Troy, New York, United States

- Served as primary contact/intake point between the client and creative agency, worked alongside the agency to provide comprehensive solutions for client goals and agency profitability- Led agency's largest key account while maintaining several small- to medium-sized clients- Represented, as needed, the client services team on pitch calls with prospective clients

Troy, New York, United States

- Led marketing strategy and campaign development in close alignment with leadership & stakeholders to engage Levrx target audiences and boost software application and use- As a team of one, performed intake, development of, and oversaw all marketing and communication projects, including brand toolkit development, public relations efforts, and more- In less than six months, completed a 100% website overhaul, including hiring and leading a web developer, graphic designer, photographer, and coordinating all efforts with the leadership team. Personally wrote content for the entire site- Championed team's onboarding to project management software (Asana) to ensure communication across departments was real-time and actionable

Albany, New York Area

- As part of the External Affairs team, worked collaboratively with the events director and many other departments of the organization to develop intentional strategies to boost awareness of NYeC- Developed "SHIN-NY Spotlight" video series, from concept creation to RFP writing for video vendors to final edit, including intense coordination with external partners, all to showcase the success of the statewide health information network - Project managed brand refresh, including modernized mark and brand style guide, and implemented branding for a variety of deliverables- Collaborated with HR team to select and organize NYeC-branded items for employees and stakeholders

Troy, Ny

- Served as the primary contact for clients, including addressing their needs, capturing intake information, and developing & maintaining strong relationships with the agency - Led internal research team to uncover brand perceptions, develop competitor analysis, and research target audiences in order to develop meaningful and unique campaigns, including internal alignment efforts to build brands first from within - Active member of SHSMD during this position to better understand trends and varying strategies to reach the healthcare market- Performed campaign analysis to demonstrate success, identify areas for improvement, and demonstrate ROI, including presentations to C-suite leaders and board members

Troy, Ny

- Coordinated projects and campaigns while working closely with the President of Smith & Jones to build strong client/agency relationships- Communicated project deadlines and rounds of feedback from the client while collaborating with internal project management and creative teams at the agency

Albany, Ny

- Led digital media management, including over 200% growth across the College's social media channels- Created, managed, and led team of Online Ambassadors who contributed to the College's blog, a main traffic driver to the regular site and valuable admissions marketing vehicle- Project managed the entire website redevelopment, including sitemap creation, content development across the site- Brought the College it's first virtual tour, including managing the capture of photo, wrote the script and all content for each stop of the tour

Albany, New York Area

Albany, Ny

Ma, Public Communication

Activities and Societies: Graduate assistant with Community Service Office 2010-2011

Bs, Communication (Public Relations)

Activities and Societies: Executive Board member (Staff Representative) of WNYF college television station, host of "Foodonia" cooking.