Kayla Godfrey Email & Phone Number

Charlotte, North Carolina, United States

• Owning all product review testing content strategy from conception to completion for Pillar4 Media partnerships including major publishers like Fortune, Self, GQ, and Men’s Journal
• Leading the development of an 8000 square foot facility. Designed and worked as a project manager to create 5 set designs including test kitchens and fitness facilities all within partnership brand standards
• Manages complex operational initiatives to streamline product review processes for 10 partnerships across various content verticals ensuring timely delivery and within budget
• Developed and implemented innovative strategies in content strategy focused on first-person experience
• Built a network of external product reviewers and a framework of product testing to give authentic feedback and unique data points for our content
• Directs testing managers in fitness, wellness, sleep, and supplement verticals by setting review standards, creating review methodologies and process, and managing the collection of data in internal systems

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

• Researched keywords based on monthly search volume as well as market trends to help plan editorial calendar
• Collaborated with cross functional teams such as Revenue, UX, Content, and SEO to produce over 700 articles in the fitness, wellness, and nutrition verticals.
• Created SI Showcase brand standards for product photography and created design systems to improve content creation workflow
• Worked directly with Editors to optimize content to improve overall rank of articles
• Contributed to site audits to improve overall site health

Charlotte, North Carolina, United States

• Rose Gold Rebel is a direct to consumer brand focusing on designing, printing, and embroidering personalized gifts. Headquartered in Charlotte, the brand started from humble beginnings to ranking as a top 50 Etsy shop.
• Generated company revenue of $2 million annually with 750,000 unique visitors through organic search, and an average conversion rate of 4%.
• Conceptualized brand identity and developed unique accompanying graphic style and tone.
• Oversaw all additional creative including marketing copy, photography, video, email, social assets and other collateral.
• Lead product research and sourcing. Evaluated suppliers nationally and globally to maintain cost controls and improve customer reach through strategic market research.
• Managed daily E-commerce operations by new product creation, optimizing listing for organic search, analyzing sales, and creating KPI's.

Charlotte, North Carolina, United States

• Fostered and managed highly collaborative team of 6 full time visual designers
• Worked with clients as a project manager to gather and define requirements, establish scopes and manage project milestones.
• Developed branding for all marketing materials such as Movement.com, advertisements, printed materials, and CRM templates.
• Created Company's first brand guideline book and design systems
• Improved customer ordering process by researching and implementing company's first CRM software
• Procured and negotiated vendors to print and prepare marketing materials for over 1500 loan officers and branch managers