Kayla Green

Kayla Green Email and Phone Number

Head of Creator and Partner Marketing @ KRAFTON Inc.
Los Angeles, CA, US
Kayla Green's Location
Los Angeles, California, United States, United States
Kayla Green's Contact Details
About Kayla Green

Kayla Green has helped build and shape some of the biggest and most beloved brands in the world, including the most disruptive brands in emerging sports and fan-driven gaming IP. Today, Kayla oversees Growth Marketing at global gaming publisher, KRAFTON; and serves as the CMO in an advisory role for ATHLOS, the women’s-only track initiative launched by Alexis Ohanian’s venture capital firm Seven Seven Six.Previously, Kayla was the founding CMO at Los Angeles Golf Club, part of the new league co-founded by Tiger Woods and Rory McIlroy (debuting on ESPN in 2025), and the first executive marketing leader at Angel City FC (the most valuable women’s pro sports team in the world), where she built the brand, go-to-market, community, and impact models that have revolutionized women’s sports, globally. While Managing Director of Global Marketing Strategy and Insights for Riot Games, Kayla brought the first-ever all women’s global e-sports championship to market, called Game Changers, and also led marketing programs for some of the world’s most iconic companies including AT&T, IBM, Apple, Toyota, and Nike. An integrated discipline executive leader with a focus on consumer, brand and data strategy, she’s been recognized as an AdAge Woman to Watch, Business Insiders’ Top 40 Marketers under 40 and Mobile Marketers’ Woman to Watch.She is a founding member of SheSays, a global organization dedicated to furthering female voices in the creative community, an angel investor and a distance runner.

Kayla Green's Current Company Details
KRAFTON Inc.

Krafton Inc.

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Head of Creator and Partner Marketing
Los Angeles, CA, US
Kayla Green Work Experience Details
  • Krafton Inc.
    Head Of Creator And Partner Marketing
    Krafton Inc.
    Los Angeles, Ca, Us
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  • Athlos
    Cmo, Advisor
    Athlos Apr 2024 - Present
    Funded by Seven Seven Six, the venture capital firm founded by Reddit co-founder Alexis Ohanian, Sr., ATHLOS is a first-of-its-kind track event bringing together the fastest women in the world to compete for the largest purse ever for a women’s-only track event. Advisory support through brand, go to market, content, event coordination and commercials.
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  • Women'S Football Group
    Advisor
    Women'S Football Group Apr 2024 - Present
    Stockholm, Se
    Working with a diverse team of advisors across tech, sports and venture to drive the growth and development of women's professional soccer globally.
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  • Krafton Inc.
    Head Of Growth Marketing
    Krafton Inc. Apr 2023 - Present
    Gangnam-Gu, Seoul, Kr
    Leading growth, acquisition, CRM, martech and paid media strategy for this global gaming brand.
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  • Los Angeles Golf Club
    Cmo, Advisor
    Los Angeles Golf Club Mar 2023 - Aug 2024
    Los Angeles, Ca, Us
    Head of marketing in an advisory capacity to the consortium of founders (Serena Williams, Venus Williams and Alexis Ohanian, Sr.) who have secured the Los Angeles team bid in the the new tech-forward PGA-backed golf league, TGL, co-founded by Tiger Woods and Rory McIlroy. Brand, go to market, growth, impact and community strategy leadership. Writing the playbook for creating a more accessible sport, for everyone.
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  • Angel City Football Club
    Head Of Marketing, Founding Executive
    Angel City Football Club Jan 2020 - May 2023
    Los Angeles, Us
    Employee #3; built this club from the ground up, now the most valuable women’s professional sports team in the world.Head of Marketing (CMO) to the consortium of founding members including Natalie Portman and Alexis Ohanian, Sr. of Angel City, the group who received the rights from the NWSL to bring a women's football Club to Los Angeles in 2020. Positioning, naming, brand identity, GTM efforts, community, impact strategy, media buying, agency oversight and overall growth strategy.Defining contributions to the club included the founding philosophy that mission and capital can and should coexist. The industry-wide, commercial model-defying Angel City Football Club Sponsorship Model where 10% of every partnership deal that the club closes is reinvested directly back into the community in order to drive impact and positive change. The Fan-fueled player fund where 1% of every home game ticket sold from players directly is pooled into a set of funds at the end of each season and distributed back to the players as bonuses. The Player 22 Fund, 22% of profits from select merchandise are invested into a fund for former pro-athletes to apply for professional development grants post-pro career.
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  • Riot Games
    Managing Director, Head Of Strategy + Insights, Global Marketing
    Riot Games Apr 2020 - Mar 2023
    Los Angeles, Ca, Us
    Executive leader responsible for marketing, brand, channel strategy and insights for Riot Games Global Marketing.
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  • Yummers
    Cmo, Advisor
    Yummers Apr 2021 - Dec 2022
    San Diego , Ca, Us
    Co-founded by Jonathan Van Ness and Antoni Poroski of Emmy awarded ‘Queer Eye’, Yummers is on a mission to improve the lives of pets everywhere. With quality ingredients, distribution through Petco and available for both dogs and cats, this brand is designed to give pets an extra-not-ordinary life. CMO advisor in the head of marketing capacity, overseeing brand positioning, creative and go to market efforts for this growing startup.
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  • One Step Beyond, Brand Strategy And Marketing
    Cmo, Fractional Cmo
    One Step Beyond, Brand Strategy And Marketing Feb 2019 - Jan 2021
    Fractional CMO, CSO, advisor and consultant for early and mid-stage startups and agencies across the wellness, CPG, fashion and sports industries. Responsible for market growth strategy, brand identity, go-to-market planning, investor communications and long-term vision and roadmapping.Brand, digital, growth, media planning, communications and data strategy clients include - ABSOLUT, Aether Apparel, AHLEM Eyewear, Amazon Prime Studios, American Express, Disney, Frito-Lay, Google, Honda Innovations, Merrell, Netflix, Nike, PepsiCo, Quaker Global, Virgin Galactic, Virgin Voyages and Sir Richard Branson, University of Southern California, Annenberg School and Wrangler.
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  • At&T
    Svp, Head Of Integrated Brand Planning, Communications Strategy And Insights
    At&T Aug 2017 - Jul 2019
    Dallas, Tx, Us
    Charged with driving innovation in the strategic delivery of data driven, integrated solutions for the AT&T Entertainment Group. Led the global brand repositioning from telco to entertainment company (post Time-Warner merger) along with developing and subsequently leading the vision of creating the strategic planning department of the future.
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  • Saatchi & Saatchi
    Vp, Director Of Communications Strategy And Insights
    Saatchi & Saatchi Sep 2012 - Aug 2017
    London, Greater London, Gb
    Defined the holistic digital vision for Toyota and played an integral part of the implementation for the organization. Brought the philosophy of audience-led planning to the organization and subsequently helped operationalize for the global team; driving incremental change among all areas of the consumer business. Led communications planning and global go to market strategy for ASICS global, realizing a 110% increase in ROI YoY in the women's apparel division.
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  • Apple
    Senior Global Marcom Director
    Apple 2007 - 2012
    Cupertino, California, Us
    Working with the Head of Retail directly, drove the strategic vision of Retail @ Apple from inception to what it is today. From customer experience to staff incentives to the definition of the Genius proposition, I helped bring to bear a brand new way that customers experience retail places and spaces.
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  • Ogilvyone
    Brand Planner
    Ogilvyone 2005 - 2007
    New York, Ny, Us
    IBM, Lenovo
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Kayla Green Skills

Online Advertising Advertising Web Analytics Creative Direction Interactive Marketing Interactive Advertising Direct Marketing Creative Strategy Strategy Mobile Applications Social Media Marketing E Commerce Content Strategy Marketing Strategy Blogging Mobile Commerce Mobile Advertising User Experience Marketing Brand Development Strategic Communications Crm Email Marketing Copywriting Media Planning Facebook New Business Development

Frequently Asked Questions about Kayla Green

What company does Kayla Green work for?

Kayla Green works for Krafton Inc.

What is Kayla Green's role at the current company?

Kayla Green's current role is Head of Creator and Partner Marketing.

What is Kayla Green's email address?

Kayla Green's email address is kg****@****mes.com

What is Kayla Green's direct phone number?

Kayla Green's direct phone number is +141579*****

What are some of Kayla Green's interests?

Kayla Green has interest in Virgin America, Bradley Wiggins, Dark Chocolate, Advertising And Advertisements, Volunteering, 30 Rock (Tv Series), Education, Gadgets And The Food Network, Bmw (Automobile), Gossip Girl (Tv Series).

What skills is Kayla Green known for?

Kayla Green has skills like Online Advertising, Advertising, Web Analytics, Creative Direction, Interactive Marketing, Interactive Advertising, Direct Marketing, Creative Strategy, Strategy, Mobile Applications, Social Media Marketing, E Commerce.

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