Provides social media and content strategy support to advisors and frontlines across Commercial Banking and Wealth Management; helps advisors to improve their personal brand profile and relationships with their clients and prospects. Develops, manages and executes social media, web and digital strategies, including ROI analysis, developing and tracking relevant success metrics.Manages the Hearsay platform by keeping track of active and inactive users, continuously helping to successfully onboard and off board users, review online profiles and user generated content as well as the setup of individual users. Delivers monthly training materials both one-pagers and video training sessions on varying social media topics including paid social, audience growth all while encouraging authentic connection and engagement.Builds a library of social media posts including daily pre-approved and longer-term campaign content; works with compliance partners to ensure social media content and ongoing strategy is compliant with respective investment advisors’ governing regulators.Manages the CIBC Private Wealth Management LinkedIn showcase page publishing relevant proprietary and third-party content; develop creative for key initiatives welcoming competitive recruits and building awareness for monthly webinars.

Drove growth, development and management of multiple online communities, such as LinkedIn, Facebook, Instagram, YouTube, Twitter and Google+.Created, published and coordinated day-to-day content development for social platforms including articles, photos, videos, blog posts and other topics of interest as they pertained to the business and active social media audience.Developed plans for implementing more digital tools useful in employee advocacy and company events; vetted mobile apps, booth vendors and led the RFI process for bringing in new vendors.Executed integrated multi-platform, multi-discipline paid and organic campaigns to raise product and brand awareness that supported sales team efforts as well as secondary business units; resulted in a total of 7,800 Impressions and 90 Engagements on Facebook/Twitter.Oversaw and executed close to 100 blog posts (2/week); designed emails and managed a mailing list, and sent weekly emails to a subscriber list of about 500 people. Ran successful social media contesting to increase awareness of the brand and strengthened partnership with PGA Tour Canada.Managed transparent content calendars to ensure the amplification of multiple initiatives while staying on budget and delivering on time.Measured performance quickly and effectively based on analytics to develop tactics that yielded the most desirable results.Promoted the brand via live coverage during special events while monitoring online conversations.Represented Mackenzie as a sponsor of Hack the North at the University of Waterloo; created dialogue with students while engaging them on social media platforms.