• Create and implement organizational marketing strategies in coordination with both short and long-term goals and objectives, measuring success with various data points and milestones.• Continue to increase earned media presence with over two mentions/week on average, thus increasing organizational awareness in the community and among key stakeholders. • Actively manage three social media accounts utilizing best practices and focusing on relevant, timely news as well as community engagement and brand awareness. • Established the Lawrence County Adult Education marketing strategy and implementation, increasing county HSE (GED) attainment by nearly 300% in less than six months while creating a sustainable process for success. • Compose and publish press releases and frequent reports to alert stakeholders and community of the most recent organizational news as well as send to relevant media networks for exposure and informational accuracy.

• Oversaw operations of the 64,000 sq. ft. WestGate Conference and Training Center, coordinating all bookings and details from daily training classes, seminars, conferences and special events such as weddings and galas.• Utilized organizational and leadership skills to create a number of logistical processes, assisting in day-to-day responsibilities and streamlining office management while supervising a small team.• Maintained positivity while rapidly adapting to continuously evolving event details including frequent decision-making and problem-solving situations.• Collaborated with creative team to design promotional materials and execute strategic marketing plans to increase revenue by 50%.• Managed the Lock & Key Cowork space, building member relationships and developing initiatives to increase memberships as well as sponsorship revenue.• Ran all social media accounts, created communication strategies and implemented best practices.• Gained experience with the intricacies government contracts through collaborating with NSWC Crane.

• Managed over 15 client accounts totaling over $25,000 in monthly recurring revenue (MRR), with clients ranging from healthcare to retail industries.• Analyzed client websites using numerous tools and knowledge of best-performing practices in order to optimize for client goals; as well as trained and delegated colleagues to do so while managing a small team.• Implemented winning optimization tests by developing new ad or website copy, imagery, functionalities and user experiences.• Fostered and maintained client relationships with weekly verbal communications regarding account health, testing progress, report deliverables and website development recommendations.

• Created integrated spreadsheets to analyze ticket revenue by specific student segments that aided in a presentation to President McRobbie and other University faculty.• Assisted in all areas of the business such as game operations, live promotions, fan interaction, idea generation, social media, special events, and event coordination.• Promoted to Marketing Assistant of Baseball focusing on logistics, which included delegating game-time tasks to fellow interns, coordinating with guests and sponsors, and traveling with the team to press opportunities.

- Inform over 2,000 participants a day of rules and procedures to maintain a safe, healthy environment - Advise participants on health and wellness activities in over 10 workout spaces between two buildings- Synchronize with the 100 other informal staff personnel to ensure safety, efficiency and teamwork