Director Of Ecommerce | Website Designer | Graphic Designer
Current- My responsibilities in this role include:
- Uploading products to our shops site via POS (Lightspeed platform) to Shopify (our web platform)--updating prices of products online (i.e. sale, price reduction, promotion, etc.), visually organizing products to link.
- Photographing products when necessary, and editing/retouching photos via Adobe Photoshop for the site's products
- Creating/designing email/social media marketing graphic campaigns with Adobe Photoshop/Illustrator, then sending to MailChimp, that coordinate with site-wide and in-store promotions (for example: sales, discounts.
- Through MailChimp, creating "New Arrivals" email newsletter blasts when new products are uploaded to site to alert customers
- Send out "follow-up" or "abandoned cart" emails to encourage customers to complete transaction