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Self-motivated agency account director with over 14 years advertising experience and marketing strategy development. A comprehensive background in automotive marketing with a strong knowledge of fully integrated brand and product launches for high-volume, fast-paced portfolio brands.Proven success in leading multiple projects with cross-functional teams at a high-level, while still managing the details of flawless execution on extreme deadlines. Critical thinker with the ability to succinctly frame up a verbal or written POV that influences c-suite leadership. Excellent interpersonal, communication, and team-building skills with the ability to build trust and rapport quickly with both in-house creative services and external agencies. Ability to smoothly manage complex and conflicting needs in an ambiguous and dynamic environment. Strives to add value to the client’s business while becoming an invaluable partner of the client’s team.
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Account DirectorRor Partners 2023 - PresentLas Vegas, Nv, Us -
Account DirectorTongal 2022 - 2023Los Angeles, Ca, UsLed big brand client portfolios (Warner Bros., Paramount, Spotify, Dr. Seuss) to create unique and engaging content strategies with the world’s largest online independent community of creators -
Account DirectorZimmerman Advertising 2022 - 2022Fort Lauderdale, Fl, UsManaged the largest (Planet Fitness division) account at the agency and led a team of 5 to support Tier-2/3 DMA/Co-op and hyperlocal marketing strategies for hundreds of clubs -
Senior Manager Of Experiential Marketing And Brand StrategyHagerty 2021 - 2022Traverse City, Mi, UsDrove innovative and meaningful branded experiences and activations with go-to-market strategies and content executionDelivered measurable impact that increased brand awareness and revenue with ever-evolving positioning and discovery -
Regional Marketing ManagerHagerty 2019 - 2021Traverse City, Mi, UsManaged global marketing team and supported 5 regional field sales teams with over 100 sales territory managers -
Senior Marketing StrategistHagerty 2018 - 2019Traverse City, Mi, UsOwned end-to-end campaign development including strategy, audience segmentation, targeting, and creative execution in a multi-channel environment Advanced understanding of digital marketing and experience in lead generation tools, earned media, paid media, owned media, attribution, optimization, and reporting -
Marketing StrategistHagerty 2015 - 2018Traverse City, Mi, UsBuilt impactful marketing strategies, positioning, messaging, and creative assets for the high-net-worth ‘Private Client Services’ segment and invitation-only member program -
Senior Account ExecutiveVmly&R 2014 - 2015New York, New York, UsLed the National Tier-1 Ford Explorer & SYNC infotainment launch plansInterviewed, managed, and evaluated account interns -
Account ExecutiveVmly&R 2013 - 2014New York, New York, UsManaged the Ford and Lincoln Certified Pre-Owned Sales Events -
Account ExecutiveMrm 2013 - 2013New York, Ny, UsOwned The General Motors CRM Vehicle Purchase Programs -
Assistant Account ExecutiveHudson Rouge 2011 - 2013New York, Ny, UsAssisted in the foundational set up of a brand-new integrated, luxury marketing boutique agency in New York CitySupported in the rebrand of The Lincoln Motor Company in conjunction with Tier-1 2013 MKZ nameplate launch -
Traffic CoordinatorGtb 2010 - 2011Detroit, Mi, UsSupported the Ford and Lincoln Owner Advantage Team -
Internship Program: Media PlannerGtb 2010 - 2010Detroit, Mi, Us
Kayla Lazar Skills
Kayla Lazar Education Details
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Valparaiso UniversityCommunication Law
Frequently Asked Questions about Kayla Lazar
What company does Kayla Lazar work for?
Kayla Lazar works for Ror Partners
What is Kayla Lazar's role at the current company?
Kayla Lazar's current role is Account Director.
What is Kayla Lazar's email address?
Kayla Lazar's email address is kl****@****rty.com
What is Kayla Lazar's direct phone number?
Kayla Lazar's direct phone number is +123199*****
What schools did Kayla Lazar attend?
Kayla Lazar attended Valparaiso University.
What are some of Kayla Lazar's interests?
Kayla Lazar has interest in Photography, Interior Design, Traveling, Cultural Diversity.
What skills is Kayla Lazar known for?
Kayla Lazar has skills like Advertising, Integrated Marketing, Digital Marketing, Interactive Marketing, Media Planning, Account Management, Public Relations, Marketing Communications Planning, Strategic Brand Positioning, Project Management, Strategic Partnerships, Relationship Marketing.
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